4-28-14 Special Guest: Eric Sachs on "How Connect with Today's RE Broker"

To succeed in today's purchase market, it is essential that loan originators understand the modern real estate professional and their changing value proposition.  As a mortgage professional understanding the changing world of the real estate agent as it relates to technology, home search (Zillow, Trulia), market trends will be a deciding factor in maintaining and cultivating new business from agents in their market.  On this broadcast, our special guest, Eric Sachs, discussed how to target the modern real estate professional and win new business.  Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Joe Farr with a MARKET UPDATE, Alice Alvey providing a LEGISLATIVE UPDATE, Paul Muolo of Inside Mortgage Finance giving a quick MTG NEWS HEADLINES update, Andy Schell (a/k/a "The Profit Doctor") providing tips on FINANCIAL MANAGEMENT and TONY GARRITANO providing a TECHNOLOGY UPDATE.  This is followed by the HOT TOPIC segment, which is an in depth discussion about one of the hottest topics related to the mortgage industry.   To succeed in today's purchase market, it is essential that loan originators understand the modern real estate professional and their changing value proposition.  As a mortgage professional understanding the changing world of the real estate agent as it relates to technology, home search (Zillow, Trulia), market trends will be a deciding factor in maintaining and cultivating new business from agents in their market.  On this broadcast, our special guest, Eric Sachs, discussed how to target the modern real estate professional and win new business.  Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Joe Farr with a MARKET UPDATE, Alice Alvey providing a LEGISLATIVE UPDATE, Paul Muolo of Inside Mortgage Finance giving a quick MTG NEWS HEADLINES update, Andy Schell (a/k/a "The Profit Doctor") providing tips on FINANCIAL MANAGEMENT and TONY GARRITANO providing a TECHNOLOGY UPDATE.  This is followed by the HOT TOPIC segment, which is an in depth discussion about one of the hottest topics related to the mortgage industry.