11-20-17 Creating a Comprehensive Digital Marketing Strategy - Tom Sliker

This week David Lykken interviews Tom Sliker of Broadstreet Consulting about creating a comprehensive digital marketing strategy in the area of Google Search and we hear how Tom has helps clients generate $10 - $20 of sales for every $1 spent. Here's what David will discuss with Tom during this podcast: - details on what Broadstreet Consulting does in the area of Social Media marketing. - details on how many of Tom's clients are generating $10 - $20 of sales for every $1 spent on digital marketing. - creating a comprehensive digital strategy, primarily driven by Google Search marketing - Google AdWords / Pay per click. - what to look for when it comes to web development shops or agencies. - the importance of ongoing relationships and continued growth of your online presence. - the benefits of long term consistent investment in your online presence.  As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing you a rate & market update followed by Les Parker’s Market-Logics Live, a macroeconomic perspective on the economy with a music parody.  Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry. Thank you, David Lykken This week David Lykken interviews Tom Sliker of Broadstreet Consulting about creating a comprehensive digital marketing strategy in the area of Google Search and we hear how Tom has helps clients generate $10 - $20 of sales for every $1 spent. Here's what David will discuss with Tom during this podcast: - details on what Broadstreet Consulting does in the area of Social Media marketing. - details on how many of Tom's clients are generating $10 - $20 of sales for every $1 spent on digital marketing. - creating a comprehensive digital strategy, primarily driven by Google Search marketing - Google AdWords / Pay per click. - what to look for when it comes to web development shops or agencies. - the importance of ongoing relationships and continued growth of your online presence. - the benefits of long term consistent investment in your online presence.  As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing you a rate & market update followed by Les Parker’s Market-Logics Live, a macroeconomic perspective on the economy with a music parody.  Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry. Thank you, David Lykken