Robert Cialdini – How to Influence & Persuade Anyone
Today’s guest is Dr. Robert Cialdini. Dr. Cialdini is one of the most renowned psychologists in the world. He is known as the “Godfather of Influence”, because he is the creator of the science of persuasion. He is New York Times and Wall Street Journal best-selling author of Influence, which has sold over five million copies. Warren Buffett and Charlie Munger called Dr. Cialdini's book "Influence" one of the most important books they've ever read. Fortune Magazine lists Influence in their “75 Sm...