LSB Marketing Toddcast - podcast cover

LSB Marketing Toddcast

LSB Marketing Toddcast•www.lsb.com
Business
We help make brands matter.
Last refreshed: ⓘ
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Follow on
Apple Podcasts
Spotify
RSS
YouTube
Overcast
Pocket Casts
Episodes.fm
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Technology for Engagement and Added Value

Episode 4 of the LSB Marketing Toddcast takes a slightly different direction than the previous episodes. Instead of our usual “how-to” discussion, Todd LaBeau sits down with Boone Sesvold, head of LSB’s technology interactive division, and does what they do best—create cool ideas for using technology to help brands engage with their customers. The axis of offline and online user engagement is undeniably the sweet-spot for all marketers. This unfiltered discussion is how LSB approaches these mark...

Jan 12, 2017•47 min

VR for Marketing

The LSB Marketing Toddcast: VR for Marketing Nerds VR: Todd + Sherry On this episode we’re exploring virtual reality, also known as VR, with our agency marketing manager, Sherry Shaffer. Sherry works with a startup VR content company in her spare time. Today, she chats with Todd about VR and VR for marketing, what it’s about and how brands can meaningfully integrate the technology into their campaigns. What you’ll find in the episode... What is VR? As opposed to augmented reality—think Pokémon G...

Sep 14, 2016•29 min

The Ins and Outs of Influencer Marketing

Buckle up and get ready for the latest episode of the LSB Marketing Toddcast hosted by Todd LaBeau! Our guest this time is Amy Rohn, SVP and Director of Public Relations here at LSB. She and Todd will dig into the best—and worst—of influencer marketing. What you’ll find in the episode Influencer Marketing—The Basics Influencer marketing isn't new. People who work in PR have been borrowing equity from influencers and celebrities since the dawn of PR. All you’re doing is borrowing the equity, popu...

Aug 10, 2016•30 min

The Anatomy of a Modern Campaign

Grab your headphones—and maybe a beer. Prefer wine? We can do that, too. We're happy to introduce the first episode of a new podcast, which we're calling the LSB Marketing Toddcast, hosted by our very own Todd LaBeau. For the first Toddcast, Todd's guest is Lindsay Ferris, SVP and Chief Marketing Strategist here at LSB. What you'll find in the episode The notion of ad formats is dying. Sure, you may see some :30 TV commercials, print ads, or banner ads. But they're not driving what we do anymore...

Jun 30, 2016•26 min
For the best experience, listen in Metacast app for iOS or Android