Pocast 66 - Retail Media - The Essential Guide
Aug 04, 2024•29 min
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Episode description
In this podcast we explore the explosive growth of the retail media industry which was worth over $128 billion in 2023. With special guests Steve Gray and Katie Streeter-Hurle of SMG we explore the conditions that led to this growth, what benefits it brings customers and brands and provide advice for those considering a retail media strategy.
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