Experience Architecture - Ep. 8 - Social Listening - podcast episode cover

Experience Architecture - Ep. 8 - Social Listening

Jan 15, 201930 minSeason 1Ep. 8
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Episode description

Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting Goods, Nike and your favorite political characters and how looking at the angry comments on Twitter and Facebook isn't enough to predict consumer behavior.

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Experience Architecture - Ep. 8 - Social Listening | Loyalty Out Loud podcast - Listen or read transcript on Metacast