Santa loves low code: why this holiday is make-it-or-break-it time for retailers

Every year, Christmas is critical for retailers. But maybe more than ever before … this year, it’s literally life or death. This year’s holiday shopping season is literally off the charts. We’ve had 5 years of e-commerce growth in just months of COVID-19, and consumer behavior has shifted from in-store to digital.

That consumer behavior shift means that retailers need to be digital first. That’s e-commerce, sure, but it’s especially mobile commerce. And it means brands need to get ready quickly, which only low-code development can enable.

To dive in, we're joined by Sunil Rao, who is the Global Head, Consumer Goods Go-To-Market at Salesforce.