The MQL Dilemma with Chris Walker

Chris Walker is the founder of Refine Labs, focused on making demand generation a competitive advantage. 

This episode takes a deep dive into the MQL dilemma, meaning that so many marketing leaders are measured on an volume MQL metric rather than focusing on quality and revenue generation. 

These MQL metrics are often reported to the C-Suite and the board, even though often times it's a failing metric? 

Tune into find out? 

Find Chris at http://refinelabs.com