Digital Transformation with Lynne Capozzi
Jan 10, 2021•32 min•Ep. 2
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Episode description
Lynne Capozzi is the Chief Marketing Officer (CMO) with Acquia. Lynne supports Marketing leading modern digital transformation efforts by being close to the buyer.
While technology enables transformation, it's the fundamentals that make it possible.
Fundamentals like defining ideal customer profiles, account segmentations and buyer personas.
The ability to build 1:1 relationships with buyers starts with the fundamentals. Technology allows you top connect the dots with the data.
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