Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ we speak to Carl Jones. Carl is an advertising creative guru that has shared his talent in Canada, Mexico & Europe and he is on a ...
Jun 23, 2021•47 min•Season 3Ep. 4
Where were you when Google Launched? What was your first post on Facebook? The first Youtube video you remember? Join Jeff Kauffman , the entrepreneur adman who recently founded Parachute , a WEB3 platform for brands and agencies. He's also the creator of $JUMP , the first tokenized industry association for agency professionals and brand marketers. In this episode of Loud And Clear by LERMA/ , we cover the theme of Tokens (Blockchain), WEB3, and what the future of the ad agency business will loo...
Jun 04, 2021•1 hr 8 min•Season 3Ep. 3
The United States marketing scene is going through unprecedented changes that demand brands to connect with consumers by recognizing their diversity. That might be the word on the street and the highlight of the trending topics you see today, but Kathy Hines has been a marketer driven by empathy with consumers way before this became THE WAY. As Global Vice President of Marketing and Licensing of VF Corporation , Kathy has led teams that adopt this approach, generating outstanding results for the...
May 17, 2021•33 min•Season 3Ep. 2
Advertising Disagreement? Want to take a different marketing approach for your brand? LET'S STEP OUTSIDE, BRAH! Or even better, step into the ring in one of the most exciting marketing events available today: Digital Fight Club . 🥊 Founder Mike Pratt , the modern Don King of marketing and advertising fight night, calls bullshit on regular panels and adds some extra sauce to the debate by reinventing the format and inviting heavyweights of the industry to step into the ring. The goal of Digital ...
May 03, 2021•25 min•Season 3Ep. 1
What can a 1948 Supreme Court case teach us about trends in 2021? In this episode of Loud And Clear we talk to John Stallé, a Digital Strategist and Thinker who questions the status quo, and takes a step back to offer his perspective on today's digital landscape. In this episode, Stallé goes back to 1948 where he connects the influence of "The Paramount Decrees" and how this started to define the way content is distributed and ultimately consumed. It's been eight years that we have discussed, an...
Nov 18, 2020•33 min•Season 2Ep. 9
It’s been 20 years since the launch of the "Music Genome Project," which most of us know as Pandora, the music streaming service. Our guest, Alberto "Berto" Santiago Deida , is the Creative Director at Studio Resonate/Pandora . Berto shares how Pandora pushes innovation and provides clients with a unique space for brands to tell their stories. On this episode, we decipher the line Studio Resonate draws between platform agnostic agencies and relationships with agencies and brands alike, along wit...
Sep 17, 2020•39 min•Season 2Ep. 8
“The Great Re-Invention is here. It is time to resurrect.” In this episode, we have the author, mathematician, business philosopher, and ex-publicis guru, Rishad Tobaccowala. Rishad began his advertising career in an agency with strong beliefs -- in a time when Leo Burnett was Leo Burnett and folks believed in reaching for the stars. Rishad joins us through The Richards Group's Digital Nerve series and introduced by Chris Ferrel, who has featured in past episodes. Rishad comes across as a man wh...
Jul 22, 2020•1 hr•Season 2Ep. 7
Today, people are doing lots of soul searching, and lots of eyes, minds, and hearts are opening as a result. Brands are also reexamining their roles in society. Have we done enough to promote equality? What else should we be doing? We are calling this “The Big Reset,” a look at how we should be thinking about diversity and inclusion from now on. Join LERMA/ on #LoudAndClear for this panel discussion on inclusion in advertising. It was an exciting live virtual event in which our three panelists (...
Jul 02, 2020•57 min•Season 2Ep. 6
On this special episode of Loud And Clear, Latino Leaders Magazine founder, Jorge Ferraez, connects with LERMA's Principal Creative Director Aldo Quevedo on a discussion that ranges from the ANA's ( Association of National Advertisers ) Reggie Award win for the Avocados From Mexico Super Bowl campaign to a glimpse of Aldo's career in the United States. Join us and hear how multicultural marketing has evolved with the conversation led by two of the pioneers of Latino media and marketing in the U....
Jun 17, 2020•47 min•Season 2Ep. 5
Join us on Episode 4* of the second season of #LoudAndClear where Brand Planner Chris Owens pairs up with Chris Ferrel, Principal of Digital Strategy, who is no stranger to the show. They embark on a conversation about the role of ad agencies as the COVID-19 pandemic unfolds and as the United States struggles to open up for business. Currently, many brands have halted marketing efforts, while consumers are eager to keep living. This upheaval is happening in the context of social unrest triggered...
Jun 05, 2020•41 min•Season 2Ep. 4
As the United States braces due to the rapid global spread of Coronavirus (COVID-19), the LERMA podcast #LoudAndClear invites The Richards Group Digital Strategy Principal, Christopher Ferrel, to discuss the ramifications the virus has had on the marketing and advertising industry along with its impact on marketing plans around the globe, especially in the United States. On this remotely recorded episode hosted by Francisco Cardenas , Director of Digital Strategy at LERMA , the conversation focu...
Mar 19, 2020•34 min•Season 2Ep. 3
On the second episode of the second season of the #LoudAndClear podcast by LERMA , we talk to Katie Leonard about her unique journey that began at Temerlin Advertising Institute and led her to various ad agencies and eventually to the client side at Nike . Katie Leonard an SMU ’09 grad is a Digital Brand Manager within the global training category at Nike. Pete Lerma recently sat down with Katie and current SMU advertising student, Susan Slaton , to chat about how she almost ran over the founder...
Feb 27, 2020•14 min•Season 2Ep. 2
On the 1st Episode of the 2nd Season of the Lerma Podcast #LoudAndClear, we talk with Reeve Collins to discuss how Blockchain could very well be the next big thing in advertising. Join our host Francisco Cardenas (Director of Digital Strategy, Lerma) in this conversation co-hosted by Ivonne Kinser (Head of Digital Marketing, Avocados From Mexico) and Kristian Bottini (Founder & CEO, 270B) where they layout out the approach that Avocados From Mexico will take on their Super Bowl digital ad ca...
Jan 21, 2020•41 min•Season 2Ep. 1
In the last Episode of Season 1 of the Richards/Lerma podcast #LoudAndClear, Pete Lerma talks with David Johnson from KRLD's CEO Spotlight . They talk about what it takes to re-define the multicultural marketing space by breaking the mold and preconceptions in a market that is driving the growth of many brands in America. The reality has shifted from a very definitive way of connecting with this audience, to broadening the spectrum of connection points through culture. Join us for this special e...
Dec 20, 2019•13 min•Season 1Ep. 11
A deep look inside the life and journey of this Texas Filmmaker makes the 10th episode of #LoudAndClear a special one. Thaddeus D. Matula, a Dallas born and raised self-made director that brought to us the Peabody Award-winning film Pony Excess , a film about the NCAA-mandated "death penalty" on the SMU football program, is on the mic sharing with us how he made it happen. When the film debuted on ESPN in December of 2010, after the Heisman Trophy presentation, it landed as the highest rated doc...
Dec 09, 2019•40 min•Season 1Ep. 10
Brand and agency relationships have become more promiscuous than ever. On the 9th episode of #LoudandClear , Julia Estacolchic , who has also played key roles in ad agencies at an international level, puts into perspective the role of ad agencies and clients alike in a time when loyalty between them is not the norm. She explains how brands today have “needs” that some agencies are not able to meet. She suggests that reinvention is a requirement and that collaboration is a must to deliver client ...
Oct 25, 2019•39 min•Season 1Ep. 9
On the 8th episode of #LoudAndClear, Richards/Lerma partnered with students from the Temerlin Advertising Institute to interview Marc Patrick , SMU advertising alumnus ’93 and Senior Director of Global Brand Communications at Nike. His expertise and views on how certain moments and athletes can inspire purpose serve to guide SMU students and marketing professionals alike. Marc, in our eyes a true real-life MVP, has been a part of seeing the Nike growth in the middle of the digital landscape that...
Sep 30, 2019•42 min•Season 1Ep. 8
On Episode 7 of #LoudAndClear , our guest Michael J. Fanuele shares how he came to study, understand and ultimately share the ins-and-outs of inspiration. The founder/CEO of consultancy firm "Talk Like Music" brings the experience together of former roles as Chief Creative Officer of General Mills and acclaimed brand strategist in ad agencies like JWT, Havas and Fallon, to inspire us to inspire others. This fluid conversation will surely inspire listeners to set Delusional Ambitions that provoke...
Sep 04, 2019•40 min•Season 1Ep. 7
Meet Cam Kelly, CMO of Complexity, a space built by eSport gamers for eSport gamers to train and build the most competitive eSports teams in the world. From his headquarters in Dallas, Texas, across the street from the Dallas Cowboys at the Frisco Star, he shares his vision of gaming. This episode of #LoudAndClear was recorded just a couple of weeks after Fortnite’s World Cup took place in New York, where winner Kyle "Bugha" Giersdorf, a 16-year old gamer, took home $3M, sending a clear message ...
Aug 27, 2019•41 min•Season 1Ep. 6
Episode 5 of #LoudAndClear presents a conversation with Carlos Rodriguez, Director of Brand Planning about how Gen Z is reshaping society’s understanding of gender identity and sexual orientation. This conversation of sexual range and spectrum comes in a time where brands and advertising professionals have myriad opportunities to cater to Gen Z’s desire for individual recognition in their marketing efforts, especially through the lens of diversity and inclusion. Although this concept resonates b...
Jul 31, 2019•23 min•Season 1Ep. 5
On the 4th episode of #LoudAndClear, multinational Creative Director, Victor Garcia-Hoz, talks about his journey through the advertising world in roles that range from Account Executive to awarded Creative Director, moved by his passion for ideas applied to digital platforms. Listen to his recent take on SXSW 2019 and how the digital landscape is shaping the relationship between brands and consumers through digital experience designs that cater to outcome. Your Hosts: Emily Puig and Alvaro Polan...
Jun 26, 2019•22 min•Season 1Ep. 4
On the 3rd episode of #LoudAndClear we discuss with Ivonne Kinser, Head of Digital Marketing at Avocados From Mexico, about her quest for a place where she could innovate, unleash her creative potential and execute campaigns that make a difference for her brand by bringing meaningful experiences to consumers. Her vision and simple view of the industry brings a fresh perspective to executing and interpreting digital.
May 28, 2019•38 min•Season 1Ep. 3
On this ambush style Podcast, Francisco Cardenas, Director of Digital Strategy at Richards/Lerma, speaks openly about digital transformation. Listen to an example of how people in the ad business have adapted to a digital driven world bringing content solutions that work in a wide array of platforms for clients in the United States like Avocados From Mexico, Clamato, Dr Pepper and Metro by T-Mobile.
May 09, 2019•38 min•Season 1Ep. 2
On this episode of #LoudAndClear we talk to Garrett Bruster, Digital/Social Strategist from The Richards Group. We discuss his 2019 Digital Trend: Streamers Are The New Influencers and how marketing is being influenced by gaming, streaming, twitch and the new era of digital influencers.
Apr 02, 2019•43 min•Season 1Ep. 1
Welcome to #LoudAndClear, a Richards/Lerma Podcast where we will talk to people about marketing and advertising. Expect the good, the bad and the ugly with experts in the fields of advertising and marketing who share their unfiltered knowledge. To get started, look for the first episode Streamers Are The New Influencers by Garrett Bruster a Digital/Social Strategist the The Richards Group our of Dallas, Texas.
Apr 02, 2019•2 min
