¶ Introduction to The Wrist Chick
Hello everyone and welcome back to the Lonely Wrist , where we explore watches just not as objects , but reflections of people , culture and design . As always , I am your host , blake Ray , and today on the show we are joined by someone who is bringing fun to the watch industry .
I certainly enjoy her perspective as a female voice in the industry and a refreshing sense of honesty to the watch industry . I certainly enjoy her perspective as a female voice in the industry and refreshing sense of honesty to the watch community . She makes watches feel more fun and approachable and of course , by now you know I am here with the wrist chick .
Hello , welcome to the show . Hi Blake , hey , how's it going ?
Going good . How are you ?
Good , I spent some time writing that , in case you can so it was really good .
I'm very impressed I , yeah , I was like , well , damn like , because I watched your um , your youtube video , where you know you're talking about like watches and wonders , like the hot takes of watching , like what is really like to go there , and a couple things that came to mind , I was like , okay , first of all , damn like , where were you buying your bottles
of water ? That was one thing that came up . And then , hopefully , you booked your hotel , and enough in advance that it like didn't set you back like fortunes .
It was . It was pricey because it was right next to the expo center . So that's the trade off . See , because it was right next to the expo center , so that's the trade-off . It's like either you book something farther out , but then you have to get transportation . I'm looking for convenience .
I'm wearing high heels , I wanted to walk there , so I booked right next to the expo center . Um , yes , bottles of water no matter where you go is crazy . I couldn't find like a little shop on the side of the road . There was nowhere . It had to be a glass bottle . You know everything . They serve it to you in a nice glass .
I'm like , can I just be like Poland spring , like I , I , I don't know . So it was uh , it was an experience for sure , but overall it was a good one .
No , pro , pro tip this . Uh , I I went , not this , I went last year and , um , I did like my watches and wonders early because I was kind of concerned about like the zombie pitches from brands , where brands are essentially just like oh well , here's the newest . You know , they've said the same shit over and over , yeah .
So I was like if I could organize with a couple brands and go early like that would be epic , and so that's what I did last year . I didn't do , you know , the bobervaj and pole expo and all that . You know , the villa saracen .
Like I didn't do any of that , like last year , um , and no , I I stayed , um , like right across the street from the bobervage and , um , I think , for my airbnb , like the girl didn't know that watches and wonders was coming up , so like I paid like 120 bucks for my own apartment and then , and then , uh , and then right below was like a little like , uh ,
like a little like shop and shop like a little grocery store , and and uh , and yeah , so I was like hopping down there and I was getting like bottles of water for like two bucks , and yeah , so I was like hopping down there and I was getting like bottles of water for like two bucks or something . So I was like so jealous .
No , I didn't do that way . I did it the dumb way , the tourist way , and I , uh , I spent a fortune .
So yeah , yeah , no , I mean yeah , um and yeah I mean they have free transportation , like I literally would take one bus and I would land at paul expo and I was like that was super nice , like I had that . I did not plan that , but uh and yeah .
I mean they have free transportation , like I literally would take one bus and I would land at Paul Expo and I was like that was super nice . Like I did not plan that . But fuck was I tired and my feet were destroyed and I spent quite a lot of time with Sophie , sophie's Watch World .
She's awesome yeah .
And I was feeling so bad for her just wearing her heels and I was like why are you doing this to yourself ? Like I mean , I know that you need to look fabulous all the time . Like , do yourself some favor here and wear , you know , something is a little bit more comfortable on your feet .
So it's definitely a thing that women do , and you have to make a choice . It's , you know , pain is beauty sort of thing . It's a real thing . And there are no comfortable heels . I mean there are some that are more comfortable than others , but at some point you just sacrifice it , and I mean my feet were wrecked .
And then I went to Paris and London after so . I walked for two full weeks straight . So it was , it was brutal , but you know , you , just you sacrifice and I'm like it's two days in my life , you know . I'll destroy my feet it's fine . But girls , you know , we don't always think logically .
Guys just wear sneakers but we're like , no , that's going to ruin my outfit .
Yeah , I brought only one pair of Nike dunks and that was all I needed .
I brought six pairs of shoes on that trip oh my god everybody made fun of me , but I was like I'm doing it .
I did it how so you were in geneva for two days , did I did ?
I know how long I knew before I think I was there for uh , three days , three or four days yeah okay , went early . Went to the other shows outside of Watches and Wonders .
What were you most impressed to see ?
So at Watches and Wonders , I would say Moser , I really wanted to see the pop collection , just the stone dials , and seeing them in person you know , you see the pictures they obviously have like amazing photographers that do these photos but seeing those in person and I did the , you know the private viewing so that you can actually get hands on with them and I
would say that was the most impressive to me , because just the movements and the watches , along with the stone dials , and just hearing how they sourced everything , I was , it was really cool and I was just really impressed . So that I would say was the highlight for me was the new moser collection .
Yeah , I mean , that was an amazing release , did you ?
I'm sure you probably saw the robot all right , yes , I did , I did yeah not bad to me . I was like everybody liked the robot .
I wanted the the stone dials , but yeah , the robot was still really cool yeah , no , I I couldn't agree more , especially considering how they um , they like cut the two stones and made them like look very cohesive , like you can't tell that there are two stones .
I mean , you can tell from visually , but you can't tell the way that they put them together , which is crazy . Yeah , let's start at the beginning . You know what sparked your passion for watch collecting and how did you evolve into your persona , the ?
wrist chick . My online character .
Yeah .
I would say , you know , it's not this really exciting start . It was basically right at the beginning of COVID . I was working a lot , but when you get home no one was going out , no one was traveling anymore , so I got down the YouTube rabbit hole .
So I started watching videos and I will say that Nico from pride and opinion was one of the first YouTubers I saw , and I wasn't into watches before that , I didn't know anything about them and I was like I started watching him and he's a little more my style .
You know he swears , he's funny whatever it's laid back , but also like a lot of knowledge about watches .
So that's , I started watching him , started watching all the other guys on YouTube and I kind of got obsessed and I learned as much as I could about watches for several years and it wasn't until this past October that I went to my first watch event and that's when this whole wrist check thing started .
But I was kind of secretly in the background nerding out over the last few years , you know , learning , and I didn't buy my first real watch until 2021 . So it's been fairly recent for me 2021 .
So it's been fairly recent for me . What , um , what decided ? Well , like , what was the moment that you knew ? Like okay , like I'm gonna create content around watches , like I'm gonna launch a brand , I'm gonna launch a you know a persona , like where was the light switch moment for you ? You know ?
so for me it's it's actually kind of interesting and I'm not going to go into too much detail . It's um , it's a long story , but I I had a pretty rough year last year . I'm going to keep it very simple , not get into details , but it was pretty bad and and you know people have all these fun stories about the passion and how it all started .
But mine kind of started from something negative and became very positive . So I had a bad year . And then it was , you know , someone suggested to me you should , you should get a hobby . And I was like you think so ? And I said , well , what do I like , you know ? And I said I really like watches . So I literally looked online , looked for a watch event .
I saw one in New York , and at the time I live nearby and I said you know what ? I'm just going to go , I don't know what to expect , I don't know what to wear , I don't know what to do . I begged someone to come with me . I finally got a girl to come with me . I had to pay for her train ticket , for her dinner .
She just did not want to go and I went to new york city watch time and wind up , watch fair , and it just took off from there wow , what was your um ?
you said like you got your first watch in 2021 . What , what was that ? The watch that you first acquired ?
it was a hamilton khaki field watch automatic love it . It's my favorite watch in my collection still , even though I have ones that are much more expensive .
It's , uh yeah , my favorite for some reason , the cheaper watches they just . They sit closer to the heart for some reason I know you spend . You spend more money on a much nicer watch and , um , maybe it's just me , but I feel like I need to take particularly extra care of it because I spent more money on it .
Um , not that you know I can't wear it , but um , you know I'm always cautious about like what conditions I wear it in and this , and you know I can just do whatever with my cheaper watches you , so they feel more wearable . Um and , and .
So you know , with your khaki , like what drove you to that piece , and and and why did you decide to pick up the khaki ?
So for me , um , I'm kind of a sentimental person and I really love , like US military history . I have family members that are veterans and I was looking at different brands . I saw the history behind it . I know that they're now , you know , made over in Switzerland but originally had American roots .
So that's what drove me to it and also the style I , you know , the car I drive , it kind of matches the look , you know .
So I , uh , I liked the look , but I also like the history of the brand , so that's what drove me to it and it was a really clean dial , very readable , and so for everyday life , I actually use my watch to tell time that everybody does that . So it was a very readable watch and that was also part of the decision for it .
But really it was the history of the decision for it , but really it was the the history of the brand you ?
you don't drive a humvee , do you ? No , no , no , all right , I was like , yeah , no , like you must be getting destroyed on gas right now . A little bit smaller version okay um you said it was a military vehicle type , right , that was the vibe that yeah , so it's a .
It's a , it's a military green . So I have a . I have a . You know the the hamilton has a nato strap . It's like an army green . I have an army green , cheap
¶ Starting a Watch Collection Journey
wrangler . So kind of fits , the whole vibe and jeep girl , jeep , girl , I'm a jeep girl top down tower roll , love it love it , love it .
Did you um ? I bought mine because I have a khaki field too . I think mine's a 38 and then , um , I also have the green and like leather , like like accented strap , and then , yeah , I like quickly got it off that and got the bracelet . So I would . I would highly , I heard .
I would highly encourage you to take a look at the bracelet , because the bracelet is pretty awesome for it yeah , I've never done a bracelet , only nato straps .
I have the original one on there right now it's a little worn out , but I've only bought in replacement nato straps , so I'll have to .
I'll have to try the the bracelet yeah , I'll send you a picture after the fact . Yeah , um , what would you say draws you towards a particular watch ? Would it be design , like history , like you know , like mechanics , like what you know ? What it ? What draws you to watches ? What draws you to a specific watch ?
I would say the there's a few things , but the first thing is the overall look of the watch . You know , I have to admit that . You know if I I like the way it looks . But then you dig a little deeper I would say . My next thing is I'm not a big fan of quartz watches .
I do have one or two , but movements , mechanics , I don't geek out too too much on it , but I appreciate how a watch works . So I would say it's mostly how it looks and then how it works . And obviously there's brands I like more than others , certain things , but mostly by the look of it and how it feels on the wrist .
Yeah , and something that stuck out to me when we were talking in Geneva is your Pepsi . That's just not a watch that you would expect to see . That's like a deep know , I mean a vintage pepsi . Sorry , let me say that yeah , yeah , um , that's like a watch where you fall so deep down the rabbit hole that you decide to buy a vintage pepsi .
So I was super surprised by and how do you feel ? Like you , you , I don't know the right word . What am I supposed to say ? I don't even know how to talk anymore . So , yeah , I know I'm supposed to be a podcaster here .
You're fine , you're fine . We're just having fun here . It's fine , yeah .
So curious about your Pepsi acquisition , especially what decided why you said to go vintage . And do you see yourself , you know , playing more in the vintage sandbox than you do in the the modern sandbox ? Because you know obviously the khaki is a vintage inspired modern watch .
But do you gravitate more towards the vintage stuff or like where , where do you sit in that , in that spectrum ?
well , I'm about to rock your world do it ruin it a little bit . The pepsi was actually lent by a friend . Oh , I know , I know I'm a fraud , but I was given that watch and was told to wear it like it was my own and to enjoy it , because I was a bit of a Rolex hater .
And I got that watch , wore it for a few months and fell in love with that specific type of Rolex . So , to answer your question , I do gravitate towards the older watches , but I now own my own .
So I had a little sample trial , which not everybody has the luxury of doing , but I once .
It was on my wrist , though , that Pepsi . It just felt like this is the watch for me , and I was very fortunate to be able to try it out , you know . So I then scoured the internet and got myself a 1983 and it's not the . Pepsi . It's got the black bezel insert , but same reference number one , six , seven , five , zero .
So I definitely gravitate towards the older look . I like the patina , I like the matte dial , I like that there's no white gold on the indices aluminum bezel . So all that . So I do have my own now .
The one you saw unfortunately was not mine , but I have pretty much the same same watch now yeah , no , I mean , I still sorry to to gas you up like that , but , um , no , it was a beautiful , beautiful watch and yeah still an amazing piece . I have to ask when you're getting ready to go out the door , do you think about the watch or the outfit first ?
I start with the watch . Watch is always first , outfit comes second and it's as you can see , I wear a lot of black . Let's go yeah , so yeah , yeah , um , so watch is always first , and then I match the jewelry outfit all around , all around the watch , because it depends where I'm going .
I'm not going to wear a rolex to certain things , you know , so I'll uh , I'll start at the watch I I barely wear my rolexes and I .
I had um a vintage rolex , like a 1960s rolex . Oh nice that I that I traded um to like he had it . He didn't wear it . He's got a bigger wrist than I but he's still for some reason likes to wear smaller watches . But it was a 36 day , just I had it for a couple months and then , um , just very quickly I just realized I wasn't gonna wear it .
And then , you know , even I have I have so many watches in rotation that it didn't have a quick set date , so I was like fuck this is annoying as shit to like even get it on wrist , so half the time I'd wear it , the date would be wrong . So then I'd look down and somebody'd be like , oh , what you know ? Like what's the ? You know ?
I'm like signing a check or something or , like you know , filling something out and I'm like , oh fuck , I just put the wrong date . Like you know , I'm looking at the . I forgot to set it on my watch , so like that was one one annoyance . And then , um , the something started flaking on the dial like the dial started flaking .
So I sent it to rolex to get service and I was thinking , oh , this thing's gonna come back like , like you know , like a newborn baby , yeah and uh . And then I got it back like within a week and I was like , oh shit , the service is done . Like that's crazy .
But rolex declined to service it and and I was like interesting , it was super weird , and then it racked my brain for the longest time , like why they decided to not service it . Because here you are , you know , buying these like for you know , to pass down for generations , and it was a particularly common date .
Just it was the 1601 , the one that , like , there's probably the most produced , like you know , vintage day just out there , and they wouldn't service it . So I was just super kind of like , that kind of like upset me to a degree and I was like well , if I can't if I can't get this service .
I mean , I know I could take it to a local watchmaker , have a service put all these , you know , and , and so I started getting concerned about access to parts . You know , of course , we can buy them . You know , generic parts or whatever keep the watch running like zero issues .
But you know , I'm one of those people that I particularly want it done right , and so I will typically pay the premium to get it sent back to the brand . And so the fact that I owned a watch that seemed unserviceable by Rolex , you know , was like okay , that seems weird , but that's unserviceable by rolex , you know , was like okay , that seems weird .
But that's a bummer , yeah yeah , kind of upsetting and disappointing , because I I wanted , um , like a daily driving rolex and and and now I don't . I don't have a daily driving , I have two rolexes . And I mean technically , yeah , you could , you could say , I do have a daily drive in Rolex , but I just prefer not to wear it for whatever reason .
So I have a Submariner and I have a Datejust .
Yeah , both modern .
Yeah , no , I understand about the quick set date . Going back to that , that's why I picked this specific model number , the 16750 . Because this is when Rolex went from the 1675 and they introduced the quick set date in this model .
And that's why I wanted it , because I wanted a watch I could actually use and it's just , you know , click , click , click , you're right at the date . So it's kind of like that sweet spot of time in Rolex history where , you know , would I have liked a much older one ? Do they look cool ? Yes , this is still older , older , but it's also practical .
It could still be service . So that's why I went for this year and this specific model , because you know , like I've said , I'm lazy , I'm not gonna sit there all day and you know I don't have 50 watch winders behind me that I'm running all day , and so that's why I did did this one and it's a og gmt master .
Yeah , I just I mean oh , I love it .
Like it's just the plexiglass . Like people don't like plexiglass , I like it , you know it's just you just buff it out if , for whatever reason , I watch .
Yeah , there you go yeah easy let's talk about your journey in social media . Um so , you talked about , you know , being influenced , or at least watching youtube videos from nico um how would you feel that other watch creators influence your journey ?
And I guess the part two of that question is have you got a chance to meet any of the people that inspired you on this journey , and how do you feel like you connect with fellow enthusiasts through your social media ? Three-part question .
Three-part question . I'll try to remember it . Tell me if I forget something .
Just guide me here , you got it Goldfish brain .
So first I would say I watch different people . So I watched Nico , I watched Federico , I watched Roman , I watched Brit , and so there were different things about all of them , like some were just sitting at a table just spewing out watch knowledge .
You know all different styles and I kind of , you know , I took a little bit from everybody and I kind of found a spot that was missing . I said how can I even be successful in social media if I'm doing something that someone is already doing ?
So what I wasn't finding was there weren't women , in my opinion , that were , like you know know , really out in the wild , like really excited , going to events . You know , I appreciated the knowledge of these women that were sitting behind a desk and have beautiful lighting behind them , and I just know my personality , though , and that wasn't me .
So I thought let me find that spot that's missing and try to fill it . Next question have I met them ? Is that the next question ?
Yeah , yeah , have you got a chance to meet some of the people that influenced you ?
I have . So I've met Federico . I know Federico very well . He's wonderful . I've actually bought a watch from him . I bought my Omega from him . That was my first pre-owned watch . I love it . Uh , I've met Roman . I've talked to Nico . We didn't get to meet in person , but we do . We do talk Um . And I've met , you know , georgia . I've met Sophie .
I've met um . Who else have I met a lot of different people , and so they've all been really nice . They're all very different , and that's what I love about the watch world is that they all have their own personalities . Some are more shy than others , some are more outgoing , some are , you know , men of very few words . So you know , uh , it's .
It's been fun , though , meeting them yeah , I mean , they all bring their own flavor to the industry yeah and uh and so you know , obviously , like I've been friends with miss gmt for I mean a while now and we talk wonderful . Yeah , we talk pretty regularly .
But uh , you know , when we got a chance to meet in switzerland , like we got a chance to be very briefly , um , you know , we had planned to like , do like some like events together and this and that and very quickly . I was like well damn , this girl's like probably like one of the busiest people in watches for the moment like hot commodity .
Yeah , um , like every brand wants to do press with her and I was just like wow , that's , you know , so amazing because you know it's cool to see , because she started . She started her journey like pretty close to the same time I started mine , um , about a year and a half ago .
So I this is , I mean this whole property like lonely wrist and everything , the website that you I guess all all very new wrist and everything the website that you like , it's all all very new .
But you know , navigating the watch industry has been challenging because you know there's , so there's , there's just there's a handful of of of like genuine content creators out there , and like it becomes a challenge like how do you work with brands like , which brands do you work with ?
Like how do you , you know , like pack your own um identity into the content you know ? And it's just all these little kind of things that are , you know , becoming increasingly challenging . And I think now , like , personally , I have like four , 40 or so brands that I work with , like maybe , like maybe 50 or so , and that's impressive and it's just me .
It's just me like I'm a one-man band , you know yeah , um , it's a lot of work it is , it's a full-time job and then keeping up with the podcast , keeping up with the youtube , like a lot of I don't think people realize that I'll shoot the videos , then I'll edit them and then I'll do the voiceover . You know what I mean .
Like I'll do every like , every single piece of this is me , you know , and that's awesome that you're doing that .
That's it's impressive because it's not easy and I see I can't even edit like a Instagram reel . It takes me like 20 minutes minutes and I'm just sitting there like this , and so the level that you're doing it's really impressive to not have like a whole crew of people , cause these guys have , like some of them have crews like February , not so much .
You see , Roman walking around . He's got a bunch of people , so they're all different , but I think it's about for
¶ Women's Perspective in the Watch World
me , it's about consistency and it's like what can I produce ? A lot of , and I know I don't work in tech , I'm not professional speaker , videographer , photographer so I do what I'm capable of and I think that's the most important is to keep it consistent so that you can produce as much as you can quality content .
Yeah , that's the thing . Like that I have struggled with , you know , consistency , you know . And so as I first started , like I've like went back and forth about like how I produce videos and you know the first one , I was like , oh sure , I'll just put the watch on the table and I'll just talk about it .
You know , like I'll have you know the first one , I was like , oh sure , I'll just put the watch on the table and I'll just talk about it .
You know , like , I'll have , you know , um , some notes about it and I'll just read them off and then I'll show the watch off like a couple different angles and then , um , and then I literally like off the cuff , like was was doing , and then now I'm literally scripting things and , like you know , trying to jam as much information as I can .
I've found kind of like a weird niche where people kind of are more curious about like buying decisions .
You know , I've noticed people come to YouTube for at least the watch space for a lot of like like buying advice , and so I've tried to figure out how I can kind of like insert myself into , you know , that process and just give my take , you know , my honest take , because a lot of the people that that talk about those watches are , are , are , are incentivized
to do so , you know , financially and so , and so that's where I felt like , okay , like you know , is there a space for me ? Like , like , can I talk about these things ? Like , what can I bring to the table I used to sell over ? I mean , I used to sell every , every watch brand . Like , like , I used to work at a dealer . I used to work as an AD .
I started off as a collector .
Then I , my , my , my wife , um , she , she immigrated to the united states and so like , during her whole immigration process , like I was , like I don't have anything to do , you know , um , and so I just took a night job at ad and then , uh , and then , yeah , I just I was so passionate about talking about watches and every person that came in to the
boutique to me was like , oh , this is a friend , like this is cool . Like they , they love the same things that I love .
Like this is my friend you know like , and so I looked at it from that perspective and um , and some of the people I was working with you know amazing people , but you know they were there for a job , you know and you gotta make money at the end of the day .
But there's . You could tell the difference between the people who are passionate and that are just there to get their paycheck and go home .
Yeah , and I think that that particularly like helped me , at least in my case , because , um , you know , I'd spend so much time like learning about the person and then they'd be like hey , dude , like do you just want to talk about watches now ? Like I'm like , hey , like , oh , cool , I see , you know , like you you have a , an nc state shirt or whatever .
Like I lived in raleigh , uh , like you know , like that's , that's so cool , like , oh , here's why .
You know , like I used to live in this area , like I grew up there , you know , like I just spent so much time learning about the person and then the watch kind of came second and , um , and that was a refreshing take living in in las vegas , where people just want to shove , shove shit down your throat , you know , like watches um , anyways no , that's really
like refreshing to hear , because I've had that experience .
Like I'll go into ad's and I have literally like I I'm like , okay , I've got an hour of time , I'm going to go , just look at two watches and I'm there for like three hours because I'll find the one salesperson that like wants to geek out .
Cause when you start talking watches with someone you know I start showing an interest and then they realize , okay , she knows a little more than the average maybe , or you know whatever . And and then I've had that .
I was just recently at an AD and I was there for three hours but it ended with me getting invited to like a private event for a , a very big brand . So you know it wasn't even about the watches , it was just about chatting our experiences , experiences , watch collecting .
And then you know he showed me a couple new releases , tried them on , but you know it was like we just hung out for like three hours .
So I totally get it and that's what that's what it's all about . Like that's that's what it's all about . Like when you meet somebody who , like , has that same appreciation that you have , and obviously from the other side of the counter , you kind of have to like pulse , check the person . Like okay like like what are they here for ?
Like sure , like , do they have any time constraints ? Like should I go like deep down the rabbit hole with them ? Should I just kind of , like you know , like dip their toe in the rabbit hole ? Like what should I do you know ? Um , and and so when I left you know my , my personal story a little bit I got really sick .
Like I had some health issues , and then I literally like had all the people that I was friends with Because , like I said , they were my friends . They just kept calling me like every like other week or so , like when new releases came out and I was like I had the same conversation oh , what do you think about this release , anything about that release ?
Like would you buy this ? And I just I had the same conversation with like so many people like dozens of people like I had this . I would spend hours on the phone just talking about the same shit and then , um , you know , my wife said something like , um , like , who , like , who , who . Who is that like like ? Who is that this time ?
You know , who is it this time that you're ?
talking to Because .
I feel like you had that same conversation yesterday and I was like you know , like we came up with a concept of like maybe we should just do like a Zoom when , like all like my friends and you know people will like join and we talk watches . And then I came back and I was thinking well , you know that , join and talk , we talk watches .
And then , um , and then I came back and I was thinking , well , you know that that's a little challenging because , as you know , it's hard to have goals on a zoom . You know , you know how it is like and work meetings like . They just spin off into their own little worlds yeah , it's like herding cats or something like .
Yeah , yeah yeah .
So I I didn't want to be like that guy , so I was like why don't we just like have an outlet where we can just talk about watches and hopefully , if people care about what I have to say , then they'll tune in and you're on that outlet now . It's great , here we are . That is awesome .
That is awesome it's always cool to hear how people get to where they're at and , uh , I think we all have different stories , different backgrounds and and that's what's fun about it and , honestly , like I enjoy just traveling , going to the shows more than anything .
Yes , I absolutely love watches , but just talking to people , that's what you spend most of your time doing . You know , you try watch on , it takes five minutes , but then you're chatting with someone for like an hour . So to me that's what it's about , and then you build that foundation and you get to where you , where you want to be .
So that's awesome yeah , no , I mean , it's really about I , I mean you're . It seems like you're everywhere , like it seems like you're ever . I know you were just in .
I literally am you're , you're in , you're in france , and then you know , obviously , after geneva , like I mean like jesus , like it doesn't seem like a stop I don't like if I turn this camera around and show you this room right now , like my suitcase is still on the floor , like this room is my travel room , it's my spare room and there's shit everywhere and
I just never unpack because it's like where am I going next ?
so I have the luxury to be able to do that right now I I still haven't unpacked from geneva yes I mean that tells you my mind frame right now I literally have been looking at my luggage there , um , and I just keep thinking like when am I gonna unpack this ?
And and I haven't , I haven't came up with an answer yet , but hopefully I will unpack it or you just go on another trip yeah , oh yeah , we're just ready to go . There you go .
Well , when I was , when I was flying back from geneva , um , like I sat down and in one of you know , of course , like the whole entertainment system and all so of of course , with my luck , I get put next to like a lady with a baby , or like like a lady and a baby , and then so she was holding the baby the whole time , and then on the other side
was like a little kid and his mom was like in the seat in front of him , so he was at the window . I was in the center Right , fun fun , fun .
That's like my worst nightmare . I know right , my worst nightmare I know .
I know . No offense to children , yeah , no no , of course , of course , um , but uh , you know ? Um , the worst like the cherry on top was my fucking little like entertainment center was broken , oh god , and this ? Was a long-haul flight like this was the overseas from from geneva to dc , because I went from geneva to dc and then dc to vegas .
Oh that is just oh , nightmare exactly so so nevertheless , I said something I like , like , when I was like trying to like mess with it , I said something to the , the , the flight attendant , and he was like , oh yeah , I'll reset it .
And then , you know , like , when they were coming through , like you know , to do like their first little snacks or whatever , I was like dude , did you say ? He's like , oh shit , like it doesn't work . And then he literally had like a little like handheld and he was like like do you want me to give you miles or do you want ?
and I was like oh I was like I'll take the voucher yeah , you got paid for your suffering .
That's good . Yeah , it was , it was uh it was a three .
I . I didn't even ask how much or anything , I was just thinking oh , like they're gonna send me probably like a little 20 voucher or some bullshit , you know whatever .
Three hundred dollars , three hundred dollar voucher I'm gonna start breaking my tv on airplanes because uh 300 bucks , I know , and I was thinking , I was like okay , like okay , what can I ?
and so my , my first , my first ticket , like the ticket I bought to geneva . I bought that with a voucher too , so I I'm just like rolling in vouchers at this point awesome . And um , I can't remember how I got my first about , oh , oh god , yeah , that was a nightmare when I yeah , so I I hate united .
United is like like the worst for me and and that was who I flew on to geneva with . But I flew istanbul in october and um , they didn't schedule me a long enough like layover , so I had like a 40 minute layover oh no , you have to have like yeah I've traveled so much .
It's like you you need here here was , um , like the kicker , so , uh , so I was in , I flew from here to san francisco and san francisco to istanbul , um , and when we were coming to san francisco , like the flight was already late leaving , and then , uh , so anyways , as we're coming to land , like we're like you know , 20 minutes late , I'm like fuck , I've
got 20 minutes to get to my next like thing before like boards , um , and then it's like you know , like 10 minutes after it boards , like you know it's closed or whatever , it's like okay , I got like really like 30 minutes and we're already 20 minutes late , you know , um , so then we're coming in and then believe this or fucking not , um , uh , apparently like
another , like they , they miscommunicated and another plane was coming at the same time . And so like they , they like , they , they diverted the , the , the landing , some some lady like in front of me was like screaming holy shit , Like there's another plane right there , you know what I mean . And so they like , just like , like , just like .
Boop , you know like , did a whole little thing there . I was like , and so anyways , uh , almost died .
But yeah , yeah , here we are , we're okay .
Yeah , yeah , no big deal I mean , if it couldn't get any worse , I would have wished , uh wish , that it happened , because once I got to san francisco it was super late in the evening .
So I missed my connection .
They were like look , there's no other flights to Istanbul , like you're gonna have to stay the night you know , in San . Francisco , and I was like , okay , whatever , like , just give me a hotel . They're like , okay , cool , like , go here , you know . And so I went there and there was nobody , like it was just a you know a ghost town .
And so then I kept going to the united lounge and they were like , oh , you have to go here . And I was like I would go there .
And I mean , it was just like I spent hours on the phone with people saying like , hey , I need to get rebooked , like I , you know , like I need , I need a hotel , like , like , and anyways , it took me like almost seven hours , you know , in between these little like , and then eventually
¶ Social Media and Watch Community Connections
I found somebody who's like like why didn't , like they take care of this for you on the phone , like this is the number to call , like here's your , your reservations line . Eventually I got got a new flight and and yeah , so , yeah , so that was where I was . It can be very stressful . Very stressful . I travel so much .
I know I am happiest when I'm away and I have to say the amount of traveling done all over the world , knock on wood . Whatever . I've been very fortunate yes , Few mishaps , but I've heard horror stories and I've been on like 24 hour flights with no issues and then I've been on a one hour flight with a million issues .
So it's just , it's just a gamble , but I just have gotten so used to it and I just know that I want to get somewhere fun and so I just keep focused on that . But yeah , there's definitely like horror stories with traveling .
I have the worst luck . I've been dark , dark , but I've been in a plane where the um the front wheel wouldn't properly come down .
Okay , yeah , during landing , yeah , so that was rough .
I was in a train accident , my god , I was actually . I was actually in two train accidents , sorry , oh my god .
so you just have like , you just need to like stay in your house , is what you're saying ? I ?
feel like go out . Oh my God , no the the , the first , the first train accident was like , like horrific , like nightmares . Like somebody jumped in front of the train that I was on Crazy . And then my second one .
I was I was living in Tbilisi , georgia , and me and my wife were taking um a train to go to to Yerevan , armenia , for you know , for like a weekend , and uh , and somebody like parked a car in front of the train and you know , just smacked into it and then we sat there for I mean , obviously like you , you know , you just felt like you know .
So it wasn't crazy .
But um , but then you know they were trying to like , had to like , investigate , and they had to take the train off and they , you know , inspect the train and do all this bullshit .
And the train was powered by the , the air conditioner was powered by the movement of the train and this is middle of summer , like in georgia cooking in there fucking baking in there , um , and so you just see people walking around like shirtless and , like you know , like in their underwear , because it was so fucking hot .
It was so hot and it was just brutal yeah , well , maybe I'll start traveling when I do , because I seem to have the uh . I don't have a black cloud over me . I do in many other areas of my life , but travel is my uh worked out for me , so good .
Yeah , I mean , if anything , that's the that's the time that you want things to be , yes , yes , like working properly for you . Um , curious about your social media presence a little bit more .
Um , how have so , obviously , like , you started to gain a significant following , what I would say , um , and and how has your audience and your influence kind of kept leveling you into , you know , creating , continuing this ? Or , or at what moment did you say , like , okay , like this really is sticking .
You know , did you have one of those moments where you're like , okay , like I see the people who appreciate the content that I produce , like I see the comments that are coming in , like people are reaching out to me telling thank you for helping me with this , or that ? I mean , I get comments like I'm sure you probably do too .
Um , at what moment did it kind of like , did you get that , that satisfaction out of producing the content that you produce ? And , and you know , building your audience ? Like , how do you , how do you keep them engaged ? You know ?
So I would say you know , for me again , I kind of stumbled into this with no plan , like I I just said I'm going to go to a watch event in New York and I , you know , I knew it was the right thing for me to keep doing it .
When I like I met Moser there and I know I talk about Moser , everybody makes fun of me but I love but I put a watch on and it was like the Moser Endeavor tourbillon , vantablack , rose gold , like the most gorgeous watch I've ever seen in my life , and I just had like chills up my whole arm and I to have like a physiologic reaction to putting a watch on
. That's when I realized the watch part of it was . I really love watches and so that was the moment I said , oh okay , this is . I started . I met Miss GMT . I met other girls at those events in New York and just seeing like how supportive everyone was , it was like shocking to me , because girls can be pretty cutthroat .
We're not always the nicest to each other . It's very competitive , a lot of jealousy , a lot of this , a lot of that . And so once I saw what the community was like , I was like maybe we can like stick around here . And then , as time went on , I just said you know what ? I'm going to start putting out quick little videos here and there .
I truly didn't think anything was going to come of it . I was like nobody's gonna . You know , there's so many people online . And then I would say the point where it turned for me was , you know , I mean , I was going to every show . I literally was . I went to Miami Beach Antique Show , met a lot of people there .
I started doing some live streaming on YouTube with other people's platforms and I noticed that people were , you know .
You know I was getting feedback when I was on YouTube and they were like it's refreshing to see a woman that actually likes , watches and isn't I hate to use the word boring , but I've been told I'm not boring and not dry and stuffy and you know , and I actually get excited .
And so once I started getting that feedback online , I was like , okay , let me keep going .
And then I would say the most recent events I've been to have been the ones that really kicked it off for me and it gave me the courage to start YouTube , because I've been doing the Instagram , you know , really just trying to build myself up a bit and then , but I the type of person I am , I can just talk and go on and I have so many ideas for
YouTube , but I felt like I couldn't go right into it until people actually like cared about what I had to say . So , but I would say , after meeting a lot of watch , you know celebrities , and even some of them saying like hey , I've seen your stuff , I'm like you're joking , right Like you know , and so um it .
And even meeting Sophie was a big thing too and um , she's just like so full of life , so , so fun .
And you know , just the those moments like there there were a lot of little moments and but I would say definitely this past trip watches and wonders , paris and London was like what really was like okay , uh , I'm going to do this and people are noticing me and I'm getting good feedback .
And then I went to Boucher watch week and you know , like you look at your follower account and it just like went like this you know you're hanging out with like Andrew Morgan , like he's your brother , and I'm like what's up ? And he's like , hey , what's going on ? And I'm like hey , so a lot of little moments .
It's a lot about building confidence , because it's very hard to put yourself on the Internet . So for me it's been a process , and I would say this I've only been doing this since October .
Like I mean , I've only been in this a couple months , so I really don't have much to say like about oh , it's you know , but it's just been these watch events where I put myself out there , I walk up to people even if I'm nervous , like I walked up to the owner of Studio Underdog . I was like , hey , what's up ?
And so and he's like oh , I've seen you on instagram and I was like you know so uh , it was . Uh , it's fun , it's just , you know . So those were the moments for me that uh I was like I'm gonna keep going with .
It's like , yeah , you're getting recognized for , like your , your work , you know in a weird way um and it's it's fun stuff . So yeah I , I , I didn't even know . You've been in this since october .
That's crazy that's it all right . Last october I went in october 20th , I started this last year and now it's uh , what is ? I don't even know what month it is april 30th yeah , so that's it that's crazy that's insane .
That's insane , no , I mean , um , what particularly stuck out from my perspective is you know , I try to do what you do . You know , and when I when I mean when I say that is like I try to like cut through the bullshit , you know , like there's just a lot of bullshit .
You know a lot of people , you know that are fluffing brands and you know , and , like I said , they're incentivized to talk about watches . You know , financially nothing wrong with that , whatever , but would you really say those things if you weren't incentivized to talk about them ?
That's how I see those people too . And and again , there's nothing wrong with it . Um sure , me personally , I have nobody that I'm partnered with nobody . I have nothing . It's literally just me going on airplanes , going to shows , like , so I don't have a single brand . That's like , hey , wear my watch or do this .
So I'm finding it very fun right now because I have no ulterior motives , like I'm just trying to get women to not wear freaking apple watches because they're hideous . Like yes , you could wear them if you're like running or like you have a medical problem , but like don't wear it to a wedding , you look stupid .
So you know , that's kind of just like what I'm doing is I don't hate Apple . You know I'm not trying to take down a company or anything you know I'm just doing it for fun and I know maybe at some point there will be opportunities , but for now , like that's just where I'm at .
Like I'm at the very beginning stages of this and I don't think there's anything wrong with , you know , being partnered .
but you can definitely tell the difference in the content with people when , uh , you know there's money involved , which is understandable yeah , yeah , I mean um , those opportunities , those opportunities will obviously come um , and and yeah , it becomes a little bit more challenging politically once you get there .
I've noticed , um , because now I'm like , oh , I'm going to event , like , and 13 of the brands that I'm working with are going to be there , like , which watch do I wear ?
Like I had I had a very like , like candid conversation with my buddy who also was a watch youtuber and he is now no longer a watch youtuber , which is sad , um , but um , but nevertheless , you know he's like , just do a safe pick .
Like you know , like you know a lot of the brands that you're working with are , you know , upper in , you know higher end brands . Like , just wear something that's like a couple thousand bucks . You know it's not 10 , 15 , 20 000 . You know that steps on the toes of the brands that you're working with .
So you know , and he was like just stay in that , in that sandbox . You know where it's like there's . You know design language here , like everybody respects it , um , and and you're not competing for the same little piece of the pie . So in in that case , I chose I mean , I chose Doxa , which was a safe play , I felt for me and I had .
I had one , I had one watch that I wore the whole trip . Well , I did . I did wear a horse Cause I was working on like a an horse project , but but yeah , I was just like . This is a a safe play , like it feels familiar like so the whole time .
I just wore one watch during washington wonder , which was nice , crazy , you know , besides the ors thing , but , um , nevertheless , yeah , it becomes that that political like how do you navigate this ? yeah and um , and I don't have an answer for that . So and and if you do , just please let me know too so I'm curious .
So you're here now , and what ?
advice would you give to women looking to not only let's just say I mean whatever it is they're trying to do in watches you know , um looking to start their own collection ? Or maybe , you know , maybe take inspiration from people like you or Sophie or Miss GMT or whoever like .
What advice would you give to somebody you know looking to get into the watch industry as a female ?
I would say do your research , which can be difficult . It's easy to say that , but we all know there's a lot of misinformation about watches online and things . So I think if you could find someone you trust , I think that's a big part of it . And then , because I think it's really hard , especially for women like where do I go ?
Like , where do I buy a watch ? Where do I start ? And you know , am I ? It's like I feel like it's like walking into a car dealership sometimes , like you feel that little bit
¶ The Business Side of Watch Content Creation
of intimidation that it's mostly men and am I going to get screwed here ? Like are they going to sell me something that I don't need , or this and that ?
So I think if you could find any bit of information that's reliable to get you in the door and that's something I really like to do with women I just do it for fun , like I'll be , like I'll take you watch shopping you know what I mean , cause it's like you just have to get over that hurdle of getting your foot in the door .
And then , if you can get a basic knowledge , like I'm talking basic what is courts , what is mechanical , you know , and that's about it like just a few terms under your belt so that when you're in a watch store , um , you know what you're looking at .
And I would say I wouldn't suggest like diving right into like pre-owned , because I feel like you need to do a lot of research on that , like I had to because I was like right how do I know I'm getting like a real gold omega ? like how do I know I have no idea ? A real gold Omega , like how do I know I have no idea .
So I would recommend , like cause , I bought some of my first watches on like Joma shop dot com and they were brand new . You know , I had heard that those were websites I could use or just buy directly from the brands to start . And then you know , once you educate yourself , more you can , you can do . You know you can buy like an old rolex .
You know what I mean . I would never have bought this when I was first starting out , um , because I wouldn't have known what I was looking for .
No , that makes a lot of sense and I mean that's great advice . You know , definitely do your homework . Um I I like to say a lot that just you know learn the more you learn about yourself , the more you're going to learn about what watches mean to you .
Yes , you know like what you like .
Um , a lot of people I've noticed and I guess because I was on the other side of the counter , you know they , they , they buy a watch because it's presented to them in such a way um , but you know , kind of like buying a car , like you know , you just don't go buy a car every day , you know , like you go buy a latte or whatever .
Um , so it's a longer sales process and you know your time , from the moment you're exposed to a watch to the moment you buy it . Like you should have like a window that like , okay , like I first learned about this watch april 30th 2025 , like the wrist shake told me about this . Then , okay , 90 days , six months , you know , whatever , 180 days I'm still .
If I'm still thinking about that watch , maybe I should bring it into my collection yeah , I agree .
Yeah , it's um , it's that's what I used to do with tattoos . You know , I would be like I would draw it up and I'd be like in , uh , six months from now , if I'm not sick of looking at it , I'll get it .
That's what I used to do with tattoos in my my youth , um , but I , yeah , I , I agree , and I think too , for women , like I've gotten this feedback from a lot of them , cause I asked them like why you know , why don't you have a watch or why do you want to watch , and a lot of them say , like you know , if they're married or they have husbands ,
boyfriends , partners , they're like a lot of times , like my husband is really into watches and he really wants me to be into watches , so he bought me a watch but I don't like it and it's kind of like forced on them .
And so I think women can , like you said , figure out what they actually like , cause you know I understand that most women probably don't care about tourbillons and movements and quick set dates and things like that . So I don't talk about a lot of that stuff . I bring it up once in a while .
But if I think they need to figure out , like if you want like a pretty dainty diamondy watch , like that has a battery , then that's what you get and and you know you don't have to . I try not to influence people to buy certain watches .
I influence them to figure out what you like , regardless of you know what is high horology or has a good movement or is a reputable brand , like I just recently bought a watch while I was on Portobello Road . I bought a vintage Zenith .
But I also bought a brand I've never heard of , I cannot even find it on the internet , but it's a dress watch and I loved it and I just bought it because I love the way it looked . It is quartz but again , it doesn't have to be this big deal of like you , you know , have to understand the inner working .
So I say , just go with what you like and take like you said . Take the time , but it's hard to not be influenced by other people if there's pressure being put on you . So I try really hard like to say like , I like this watch , but this may not work for every girl .
Yeah , disclaimer you have to throw a disclaimer out there yes , always , because there's no .
And I will always say to every brand like if I look at their watches , like I may not like the watch personally , but it doesn't mean it's a bad watch , it's just not something I would put on my wrist . So I will never say a watch is bad , it's just that it's not for me I'm amazing .
I I knew that I mean you could just tell by the type of content that people are producing , and that that's the same way I feel . Like you know , I've gotten watches in from brands that like I just didn't feel comfortable reviewing .
Like you know , like this isn't for me , like I get what you're trying to do , but maybe I'm just not the right creator for you , you know . Um , yeah yeah , I mean , and you know , however , those conversations ended up .
You know , um , it's hard to say those things , you know , but you know , knowing where you draw the line is like , okay , like , I appreciate what you're doing . You know I appreciate the accessibility you're trying to , you know , to bring to the market .
You know I appreciate that you're trying to give somebody an alternative to a higher end watch , um , you know , for a couple hundred bucks and cool Like . But you know , I typically tend to play in the higher end sandbox , you know . So , um , and there's tons of great YouTubers out there that just love to talk about affordable watches . And and I mean I'm .
I'm sadly not one of them , that's okay .
That's all right .
I have a taste for the finer things in life , but that's fine .
Yeah , you have to do what you like , and that's when people will see that you're genuine and they're going to want to watch you . Because if you're faking it and you're like , oh I love this , $200 watch , it's the best thing in the world , it's like no like . If you don't like , you don't like it , and people are gonna see that .
So I think it's fine to go with what you like what I'm curious to get now .
So , since this is still probably fresh on your mind and you just got into the industry , I mean you are . I mean that's amazing . I had no idea that you started in oct Like I had I was .
The end of October , to point out , it's almost November . Yeah , that's crazy , bonkers .
Trajectory is insane . But from the early days of getting passionate about watches to you know having some , you know perspective on the inside of the industry , the way that things work . You know getting behind that curtain now , um , you know what's . What's surprised you now that you're seeing the watch industry from a different perspective , or what have you ?
What have you been disappointed by as well ?
additionally , so I would say the biggest thing that was surprising to me was , if you are , you know , I see some of these watch dealers that are just hustlers . It's they don't want to talk . It's just how do I flip this watch , how do I sell this watch ?
And you know , it's just very like cold and like to the point money and there's no like pleasantries and so seeing that side of it and the reality of like okay , yeah , this is like how people put food on their table and like they can't always be this bubbly person that can talk for hours , so you see that like really fast-paced type of watch selling like new
york city , there's a few dealers , dealers . You know that was kind of shocking to me , Cause I'm like , oh , watches are so wonderful , let's talk about them . It's like , no , these people are like you know , 25,000 , let's go right now flip a coin . Here we go , Um .
So that part to me was a little surprising and , um , you know , to get into the watch industry , it's like it's something I've thought about . You know , now that it's become it's a hobby for me , but , like you know , it's kind of like where do you see yourself ?
And it's like I don't know if I'm like that hustler that's just going to be like give me 25 for this Rolex and or else get the hell out of my . You know my shop , so it's a little cutthroat at times , so that was definitely surprising to me .
Yeah , and I have friends that are , that are that are like that , and people that I , that I mingle with , that are in my social circle , that that are just the hustler mode and I respect it and I mean I get it . You know , I hope I don't get there . You know like I hope . I hope that I don't take that , take on on watches .
Um , I'm still trying to to to pace myself . I'm still trying to to be a refreshing creator and not just to pump shit out because I have to . Um , I have to have that balance and I'm still , you know , trying to figure that out , but no , I mean , it's definitely one of the more disappointing things that I think I've seen too .
You know , you see people that are so passionate about it and you know , there I wouldn't say that all of them are are are predators about people's passions , but people are definitely capitalizing on other people's enthusiasm and and to me that that I don't like , you know and I , I have because I I sold watches , so I feel like I needed a , a way to , to
redeem myself , to cleanse myself , if that's the right word um because I , I mean I , I , I got to a point where you know , like I was selling , I was , I was selling watches . You know , I , I did , oh , I don't even know how much I did and I mean I did a hundred , I did like a hundred , like couple hundred thousand dollars in a month .
You know , that's awesome yeah and um , and I had one guy that like , like , came in to replace a and I ended up selling them a watch yeah , I was like , I was like okay that's .
That's one of those like realization moments where , like , you know , like , you have the ability to to like , extract resources from somebody else and and bring them to you and um . And so now with like you know where I'm at now .
Like I don't take any money from my audience , you know , like , I don't ever want to like , like , charge a premium to my audience , like , so , like you're never going to see me do a collaboration , at least right now , like a collaboration , watch where it's like charging X dollars or whatever .
So a lot of the revenue that comes to me comes from , you know , advertisers , so it costs my audience nothing , um , you know um . Or brands , you know Um . And so , again , you know I , I don't want to to take resources away from my audience and bring them to myself .
You know I want to , you know , do it in , in in a moral way where you know I , I'm , you know my incentives are in the right , the right place , but I'm also not curtailing my , my , my opinions , my thoughts and and being another shill , you know .
So I'm still trying to figure out that , but as it's not going , it's not going too well no , it's not going too well .
I mean , it seems like a nice way to be , but I I get it .
It's um well , I know it's go , is going , is going well , like from um , like like it's going well to my audience , um , but you know it's hard because all this costs money , you know putting on a podcast and yeah , shooting video . I mean we've got multiple camera . Like we just bought new cameras for our youtube channel .
About new lenses , like we spent almost 20 grand , you know , on new camera equipment , you know that's insane and I I mean I don't have that part of it , but I mean just traveling tens of thousands of dollars .
I mean , you know , and this is just my money , like I'm not again , nobody pays me to travel and try on watches and you know , and also , like you know , you gotta look the part , and it's so for me . I don't dress like super , super nice on a daily basis .
So like I invested in like you know I I wanted it anyways my first designer bag and this and that . So , girls too , there's other parts of it , of like how you walk into a room and how you present yourself . So I've spent tons of money on clothes and things like that . People don't realize those little things you do to like really .
But it's also for my own confidence too . It's not just to impress other people , it's like I want to feel comfortable walking into a room . So it is . There's a lot of money that goes into this hobby and so eventually , yes , like you may need to monetize off of it if this is what you want to do . I mean , I have a career to fall back on .
But I'm definitely loving the watch world and I'm , you know , excited to see if any doors open for me . I don't know what those doors would be or what I would like to do , but you know , hopefully , if I stick around long enough and people stay interested , then maybe I can can find something .
Yeah , I feel I feel the same way because , you know , I think about , like sustainability a lot , like you know , and I take time away from my family , you know , and I take money out of my own pocket , you know . Same thing . Like you know , nobody paid for my ticket to Watches and Wonders Nope , nobody paid for my hotel .
Like nobody paid for all the camera equipment . You know what I mean .
Like this is we make ?
we make , you know , we don't make like we , we haven't even like broken even on on our content and yeah , I'm okay with that , like I'm okay with that , like there's , you know , um , but at some point , you know , I think about sustainability and how can um , yeah , you know , how can I , can I keep my my of ethics , if that's what you want to call it
while while still producing content and staying true to myself and and in being , you know , you know , being the voice that I hope that I am , you know , or that people listen to , and people you know feel connected to Um , and I hate to even say this , but I didn't even look at the data , like I didn't even look at the data , like I don't even look at
the data , like I don't even look at the data .
Like I don't even look at the analytics .
Like no , I was some people obsess over that , but yeah , not everybody does I was talking to miss gmt and I mean she's , I mean she's into the analytics and and uh , and I just , I just do stuff that I I think people would want to see , or I that I would want to see you know , right um , or maybe like I fill .
Okay , like , like , why isn't this exists ? Like I think maybe people would find this interesting . I have the , I have the means to present it or whatever . So , yeah , yeah , I get that .
That's a good approach though too . Yeah , cause it's . You know I . I tend to just look at basic stuff Like cause . When you're starting out like I have no idea what I'm doing
¶ Travel Stories and Watch Events
, so I would look at which video I just did . Basic I'm like which videos are getting the most views , and so I try to see like , oh , is it cause ? Like it's you know I , it's me in the video , it's just my wrist , it's someone else in the video . So I don't I don't go too far into it .
But , like now that I'm in breaking into YouTube , like I'm going to start to , you know I'm going to just pump out content , do what I like and see how it goes , and then , you know , you can start to look a little more . But that's again . Once you're starting to really want to grow and possibly make money is when you really are analyzing all that data .
So I do look at some stuff , but not not too much .
Yeah , that , that . That becomes challenging , because then you start to make decisions not for the passion but for you know the chase .
Right , exactly Like I mean , I put out all different stuff , like just travel stuff , you know , and again it's like . I'm trying to reach a female audience because 99% of the watch I mean , I'm making up that number , but I'm just saying most of the watch world is men and it's obvious any watch event you walk into .
So how do I reach women is the question . And so I'm finding creative ways to do that and I'm learning as I go . I'm like , oh , like they're not just going to watch a YouTube video about watches like , or my Instagram .
So like I'll incorporate fashion , I'll incorporate dating advice , because you'd be on a date with a guy and be like is that a Rolex , mariner ? And he's like , oh , my God , I love you , and then you're married . So so , finding ways to connect with women , whether it's jewelry , fashion , dating , different things , and so but also show them .
You know , maybe they come look and they're like oh , she's wearing a watch , like I've never worn a watch , you know , and maybe I'll watch her . Or I love to travel , she loves to travel . So , and again , it's not for any mischievous reason or like I need these girls to watch me .
It's like I really do care about just seeing if I can get women to possibly try a watch on I don't care what watch it is , but just to and the watch world is so amazing and the events are so awesome and to travel and you know , even if it's just an excuse to travel , is is incredible to go to these events .
And I'm also like girls if you're single and you're complaining at home , go to a watch event . It's about like 700 men in a room . I'm like this is where you need to be . You don't go to your local bar . Go to like intersect watch show , like come on .
Like you know , this is a hidden gem here that I have found , so get on it I don't want to hear you complaining . You're lonely , that's so funny . That's true , it's like you walk in there , it's like a sausage fest and you're like well , this is where all the men are .
I've been like hiding in my apartment all this time , lonely and sad , and eating ben and jerry's . So like go to a watch show . You don't have to care about the watch and look confused , and that's even better . They'll come up to you and be like oh , I could tell you about this .
And yeah , and you have a husband , so you're welcome no so um so I have a watch club here in vegas and um .
We have about 100 members oh nice I started a group here and we do events every single month and we do like branded events , like a brand will come in and like sponsor us and fly in or whatever and do stuff like that . Um , my friend and she's like some podcasts back but you can go listen to her .
Her name's abington and um , and she has an all-female tool watch company and she's based here in vegas really and very cool yeah , she's freaking awesome .
Um , nevertheless , like , like I've asked myself that too , because she's in the watch club , you know , and she she doesn't like , she came to like an event last friday um and she was like like hey , like I want to see like more ladies at the watch club thing . I was like , yeah , me too . Like what can ?
I , what can I ?
do you know like , and then she's , she's like . You know , let me think about it and I'll give that .
You know she had , she had a couple ideas , but um yeah you know , I I want this space to be for everybody you know , like , um , like I , I , in a weird way , like I , I believe that every everybody we're all on the same planet , like we all at some place came from the same , the same place . You know whatever that is .
I don't know what that , what that means , but yeah , um , you know we're all in this world together and you know , this passion is our , is I mean , we're already a small hobby .
I would say , yeah , um , and and so like , whatever I can do to help , kind of like create a space for whatever you are , if you're an alien from saturn or if you're , you know , just a watch bro , like hopefully you know you'll be able to , to come to our events and so with that , how do you see the role of women evolving in the watch industry and in
the collecting circles ? That's a hard question .
It's a tough question , but I'm a , I'm someone , like the first thing that comes to my brain , I just say it um , I , I want to see . This is the first thing . I just . This is not scripted .
Obviously we didn't plan any of this yeah , the first thing I thought of and this is something I'm interested in doing um , so I may be giving out spoilers of future plans , but , like I don't care .
I have this vision of , like , you know , not to exclude men , but to have , like , female watch groups that like , or just groups of girls that like , go to events together .
Like , if I can find a way to say , hey , I have a sign up and you , you know , I'm going to take 15 girls to wind up in New York , we're going to meet in New York , we're going to go out for dinner , you know , and we're going to go to the watch show together .
And I feel like that's how you could get people who aren't into watches possibly into the space and they can then walk around with a girl who they may be more comfortable with , I don't know , um , cause , again , it's a room full of men and it's it's , it could be intimidating .
So I have that idea of like , maybe female groups , but then , like , bringing them into , like a red bar or like you know , your watch group in Vegas , and like showing them Cause , like when I was just at Boucher watch week .
I was just there , like you know , I got invited out to dinner and it's a it's a table full of guys and I'm the only girl , so you know , not many girls would do that or go out and feel comfortable doing that .
So I think if you have groups of girls that kind of stick together cause I feel like girls feel comfortable with other girls , I think that's kind of stick together because I feel like girls feel comfortable with other girls I think that's kind of the way to go about it , to get them into the space with the men and then they can realize like , oh , this is a
cool group of people , like men , women . It doesn't matter , and that's that's kind of how I see it that's actually really working like no , that's , that's .
That's such an interesting concept and it'll work . And the reason why I feel like it'll work is so when I came back from switzerland the next day I had nab . So I landed from switzerland , got like five hours of sleep , woke up and went to nab the next day , which is a filmmakers conference here in vegas . Okay , and I'm working on a project .
I was doing some camera tests , yeah , yeah . So all the camera manufacturers were there you know um never , nevertheless . Um , as I'm looking through like the directory to see what other camera brands are there , I see like a , like a women in film okay , there you go and and yeah , so they had like their own little table .
Yeah , nab , which is the biggest filmmaker show , and um , and yeah , it's just like , it's like a like a supportive community that just empowers women who are in , because film is also , you know , a very male dominated , you know .
Production , you know , is also a male dominated , uh , career , hobby , whatever , whatever , um , so yeah , I mean , having something like that for watches would be bananas , would be awesome , just kind of my late night crazy idea I've just had recently and uh , you know I'm obviously not a tech person my airpods keep falling out , I understand that you know , uh , I'm
not into cameras and stuff .
So that's stereotypes , um , but yeah , that was . I really want to get that going and I think that it could just show them and even if it's just something like , again , they don't care that much about the watches , but it gets them into a fun space and make friends , like I've made friends , and so even just for socializing . And then , yes , there are watches .
You can maybe buy a watch and you know , but you don't have to be obsessed with them , you don't have to care about how they work . Again , it's like everybody in the watch space is there on different levels of like how much you're geeking out about it .
So I definitely think that's a project I'm working on and hoping , you know , because I have brought individual girls to shows and they bought their first watch and they've loved it and they're like , why did I not know this existed ? And so I've done that with a few .
Yeah , I'm like it's like an underground world , no-transcript two other girls in the room when they're probably like you know , you kind of have this instant bond and we also like got along so well , they're amazing and um , so , but you kind of stick together .
So I think if I could bring more women into those rooms then you were a good thing you're at the intersect in , uh , in charlotte , right , is that ?
yeah , yeah , yeah . How was that ? That seemed fun , it was fun .
It was different . You know , I didn't , I didn't know what to expect and um , you know it was in a beautiful location . It like overlooked the city . Um , it wasn't massive . You know , there weren't like a million watch brands there , like a wind up , you know .
But I went like the night before , which I I recommend doing , cause if you just you had to like pay to go the night before , it wasn't very much . And then you have like the days that are open for free . I went the night before and that's where you meet , like you know . You know Ben from Ben's watches in New York . I've met him .
I've seen him at every single watch . I think we have a picture every single watch . We always bump into each other . I'm like , what's up ? He's like , you know , like little brother . You know I forget how young he is , I won't say it , but I'm like , oh my God , he's , he's doing so good .
Um you know he's hustling .
So , um , that was a great watch show Cause . Then you meet those people too , like the night before , and the brands that were like isotope , things like that . I've never seen those watches in person and you know , formax , all those brands like you just get that personal experience Studio Underdog . So I really liked it .
And you know , matt , I got to hang out with all the owners afterwards . They invited me out to like a brewery and , like you , have all different brands that were there . Baltic Fears watches were there . So I had an amazing time , but you want to know what it was . You want to know how I got out to dinner .
I mean one of the guys had said something .
But one girl was working there and she was selling like a watch boxes and she kind of looked at me and she's like are you doing anything later ? And I didn't even know her name . And she's like do you want to come out with us ? And I was like oh , I was like yeah , I was like someone mentioned it . And she's like yeah , yeah , she's from another country .
We immediately bonded Cause again , girls , they find each other , so I had an amazing . I got to sit with every owner from that watch so and uh like , but like on a laid back level , like at a brewery . So it was .
It was awesome they're , they're an easy group , like the whole intersect team , like peter west . Call it like they're , they're such an easy awesome to yeah , like get into um because they're . They're there for the right reasons and they're you know their passion . It it doesn't have any boundaries it shows yep , for sure yeah it's .
I mean it's a great group and that that was one of the first actual groups that I also kind of entered through . Like you know , I had met um some of them , I had wind up in san franc , francisco and then just stayed in contact and I mean they're all so amazing at what they do . They are .
They're so passionate .
And the community .
That's what I really kind of admire Brands that are really doing things for the community , like the watch community , yeah , and so I mean same thing Isotope is a great , great exampleose um phenomenal person like super passionate about what he does and it just kind of like oozes off of him , like if you're even in the same room as him you know , like it's just
contagious , which is just amazing um I agree . So this is probably the question that you ask yourself every day . But I'm just , I've got a couple more here . We're almost done , I promise .
Um no , no , I'm fine , I'm not . I'm not . What am I doing ?
I'm like I noticed you haven't . You haven't drank your water yet , so I haven't .
My voice is still here . It's good , I'm thriving .
How do you hope your presence in the watch industry will inspire more women and younger collectors to get involved in the community ?
Well , I , it's funny you asked that question because I just had an experience with a girl that's definitely
¶ Attracting More Women to Watch Collecting
much younger than me . I could tell just , you know , how she looked , how she talked , she was adorable and she , you know , I had met her at Boucher and she was working there and she looked at me . She goes you're just so cool and like so girl , to say that it was like adorable and um , and and she's like , you make it look cool , like you , you know .
So even if , like , I'm cool to the younger kids , um , you know , to be called cool is like a very , very cool thing . Um , so I , uh , I hope that you know I could just show that I'm a real person . Okay , I'm not , I'm not an actor , I don't . This is . I'm just a normal , everyday person . I have a regular job , I go about my business .
But if you find something you really like and you can have fun with it and combine other things you love for me it's travel , if you're . You know , I hope to inspire them to get into the watch world in some way .
They don't need to be on the level again of like knowing the inner working , all the movements , all the reference numbers , like , don't be intimidated by that . And if you just love like really pretty watches , or you just love one brand like oh , I love Cartier's are so pretty , like , go with it .
And uh , you know , don't be afraid to walk into those spaces . And and I'm just trying to show them that it can be fun because , again , you watch a lot of YouTubers , a lot of people , and it's very like okay , this is the caliber three , zero , seven , five .
And I know I've said that in one of my YouTube videos I was like excited , I was like you know , but , like I know most people don't care , um , so just have fun . That's what I'm hoping to . Just be the fun person . That's like . Just come on in , like have fun , see what you like . If you don't like it , no big deal .
But put yourself out there , take the risk . If you make a , you know , an instagram channel , if you want to start doing stuff , just do it . And if it works , it works . If it doesn't , it's all good .
Let's talk about the future . You know , what kind of legacy do you kind of hope to build in the watch space ? You know not only as a collector or creator , or you know even beyond . But what do you hope your legacy looks like ?
you know , in the watch industry , I'm hoping that it revolved around that girl that is just so excited about watches . And I have been told you know you get feedback from people right and I've been told I'm approachable and I'm very real and I'm not fake and I'm not stuffy . So I would like to maintain that and you know I'm sarcastic , I like to have fun .
I want people to remember me or see me as who I actually am , as a person in real life , which is what you're seeing right now on camera . So I want to maintain that . And you know I don't know where my future is going to go with if I can work in this industry in some capacity . Am I a salesman at heart ?
No , I'll be like oh , you don't need that , it's $75,000 .
Yeah .
I'm not like , I'm not going to be good at that .
So , like you know , we just have to find my way and I think , if I find the right spot in the watch world where I could stick to who I am , which is like quirky , a little crazy , likes to have fun , likes to travel that's really what it's about for me is just remaining who I am and , um , and if I can start this revolution of getting this you know ,
women into the watch world and get off Apple watches . You know , for at least you know , two hours a day . Like I'm good , like like I was at a wedding recently and I had to threaten the lives of the bridesmaids to get their Apple watches off before we walked down the aisle at this wedding , I was like , are you kidding me ? Like you look ridiculous .
So , you know , I hope that there is a world someday where I don't have to threaten people to take off their Apple watches .
So that's so funny . That's so funny to look at it from that perspective . Cause I . I will . I will wear it too . I will wear it .
That's okay . It's okay , what's ? Your other watch that you have on .
I am wearing a Zenith Corona master sport oh , that's really nice yeah , I love it , love it very nice .
I just got my first zenith , but it's very old and does not have a quick set date .
So those dates bane , bane of our existence gotta get it , gotta get one I want to thank you . This has been an incredible conversation it's my pleasure .
Thank you for having me . I so appreciate it . This is my . This is my first podcast , so really yeah , I mean I've done like live streams and that kind of stuff and gonzo streams running around oh god like , yeah , not for me .
Um , but uh , this is , yeah , definitely my first time doing this , so I really appreciate you I am come on I feel like I'm gonna go down in the history books because my first , if I make it someday . Well , so so funny .
You said that because , um , you know , when I did my podcast with miss gmt , she'd never done a podcast either oh , really okay I was the first podcast with miss gmt and , and now you , which is crazy um like that because she's she's killing it right now .
So that is that is awesome .
No , I appreciate it I'm really proud of her . Yeah , I'm really proud of her . To see her I haven't known her . I've known her for about a year Maybe , but no , just to see how she's kind of Navigating through the industry Is awesome . It's amazing .
Definitely .
We are certainly going to link your instagram below your youtube um let people know where they can find you if they don't already follow you for whatever reason . Um , thank you so much for spending almost an hour and a half with us .
This is a feature film here yeah , that's it , we can keep rolling . I mean , like I got nothing , I was just gonna go to the pool , so , like you know , whatever you wanna , whatever you wanna do I'll .
We'll save it for next time . For sure we'll save it for next time . Um good , thank you so much for everybody who made it till the end of the podcast . I have no idea why I have a pen in my hand . I haven't wrote anything . Stay curious , stay collecting , and we will see you next time , on the next episode of Lonely Wrist .
Ciao for now .