Lone Star Lawn Talk W/ Andrew Martinez - podcast cover

Lone Star Lawn Talk W/ Andrew Martinez

Andrew Martinezwww.southernsons.com
Hello and welcome to the Lone Star Lawn Talk Podcast. Your host Andrew Martinez has 13 seasons in the lawn and landscaping industry. This show is designed to be a beacon podcast for the green industry professional. This weekly series is geared to help you improve practices and avoid pitfalls. This Podcast will add to the ax-sharpening arsenal for your business and personal life.
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Episodes

Ep.285 Funny story of NOT FOLLOWING my process.

Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Do You want to be a guest on the show? Click the link below to get on the calendar: https://calendly.com/lonestarlawntalk/zoom-podcast-interview ______________________________________________________________________ Those we believe in: Green Frog We...

May 09, 202523 minSeason 3Ep. 285

Ep.284 AVOID getting burned from using text messaging.

Today, in episode #284, the host, Andrew Martinez, talks about the importance of using the right formats and documentation to protect yourself and your client when submitting and getting approval for work to be done. So many times we find ourselves getting complacent and comfortable in our systems and procedures that we skip not so obvious but extremely important processes that can have disastrous outcomes. Andrew encourages you to examine your business and processes of giving estimates and make...

May 08, 202530 minSeason 3Ep. 284

Ep.283 Optimizing rain delays.

Today, in episode #283, the host, Andrew, talks about utilizing precious time from lost production time on rain days. Andrew offers several points of time management that he applies in his own business that the listener may find value in. Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Do You want...

Apr 25, 202531 minSeason 3Ep. 283

Ep.282 Two COMMONLY FORGOTTEN best business practices.

Today, in episode #282, the host, Andrew, talks about the importance of 2 best business practices, answering your phone and being available to your client for unique upsells. Sometimes through the day-to-day, these small but essential details get lost and can impact our businesses deeper than we can see. As you listen to today's program, consider what you can do in your own business according to these best business practices. Take from the show what you need to create margin not just in your poc...

Apr 21, 202526 minSeason 3Ep. 282

Ep.281 Process over product.

Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Do You want to be a guest on the show? Click the link below to get on the calendar: https://calendly.com/lonestarlawntalk/zoom-podcast-interview ______________________________________________________________________ Those we believe in: Green Frog We...

Apr 14, 202528 minSeason 3Ep. 281

Ep.280 (Prt.2) 3 years in after 40. David Luna w/ Lawn Strong Lawn Care.

Today, in part 2/ episode #280, a fellow Lonestar, David Luna with Lawn Strong Lawn care, talks with the host, Andrew Martinez, about his journey from corporate America to his 3 year long lawn business endeavor. David talks about marketing and the many benefits that the lawn care industry has brought for him and his family Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing wit...

Apr 04, 202533 minSeason 3Ep. 280

Ep.279 (Prt.1) 3 years in after 40. David Luna w/ Lawn Strong Lawn Care.

Today, in episode #279, a fellow Lonestar, David Luna with Lawn Strong Lawn care, talks with the host, Andrew Martinez, about his journey from corporate America, of almost 40 years, now 3 years in a lawn care business endeavor. David talks about marketing and the many benefits that the lawn care industry has brought for him and his family. Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and revie...

Apr 02, 202535 minSeason 3Ep. 279

Ep.278 Battling attrition with digital & print marketing.

Today, in episode #278, the host ,Andrew, talks about the attrition he’s experienced at the start of the 2025 season. He gives the listener solid points of wisdom from experience to help offset known coming annual attrition. Print and digital marketing, when used with precision as a blowtorch and not as a flamethrower, will keep you on the green brick road of success in your trades business. Take from the show what you need to create margin not just in your pocketbook, but also in your calendar....

Mar 28, 202526 minSeason 3Ep. 278

Ep.277 LIVE EVENTS w/ the "Light Bringer" himself, Cornell Mack!

Today, in episode #277, Cornell Mack with Mack Landscaping out of PA and On the Attack with Mack podcast talks live events with the host, Andrew. Cornell has a handful of his own annual live events, and talks about the big one in our industry that takes place in October, Equip Expo. Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the...

Mar 24, 202556 min

Ep.276 Clean-ups & client conversions w/ Erica Krupin.

Today, in episode #275, Andrew is joined by fellow podcaster and pet waste disposal pro; Erica Krupin with Kruprin’s Poopin Scoopin out of Michigan. Erica shares pricing and conversions of one-time initial service clients into regularly routed clients. Tune in and find a good stone for your axe to grind with a friend in the outdoor service business. Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating...

Mar 21, 20251 hr 2 minSeason 3Ep. 276

Ep,275 Fair, Firm & Consistent w/ Andy Wilson of the Lawn Hustle Podcast.

Today, in episode #275, Andy Wilson with the lawn hustle podcast joins the host today and dives into what his lawn and landscaping business looks like. Andy has recovered from a serious throat cancer complication 20 years ago but does not let that keep him down. Andy tandemly discusses his overcoming cancer along with offering up gemstones in the lawn service business that he's been involved with for over 16 years. Take from the show what you need to create margin not just in your pocketbook, bu...

Mar 19, 202559 minSeason 3Ep. 275

Ep.274 The daily ADVANTAGE of equipment preparedness!

Today, in episode #274, Andrew dives into some best practices at the start of the lawn mowing season. It is essential to keep the tip of our spear or the business side of a blade sharp when going into battle. Andrew always talks about keeping your acts of business acuity sharp. With this in mind, Andrew tells of the prepared advantage you can have by keeping your truck stocked with sharp lawn mower blades, pre-cut weed eater line and fresh gas for all pieces of equipment etc. Take from the show ...

Mar 17, 202535 minSeason 3Ep. 274

Ep.273 Print Marketing in 2025.

Today, in episode #273, Andrew talks about different print, marketing pieces that he's going to be using to attract clients and densify his existing route in 2025. After having a new website designed by the show sponsor, Green Frog Web design, Andrew is eager to see what the market response will be. Tune in to identify some areas of print marketing you might be able to apply to your own business. Take from the show what you need to create margin not just in your pocketbook, but also in your cale...

Mar 14, 202524 minSeason 3Ep. 273

Ep.272 Continued interview with Ezra McCarthy of "Lawn Care Success Blueprint" podcast.

Today, in episode #272, Andrew continues his talk with friend of the show, Ezra McCarthy. Ezra has a new podcast, Lawn Care Success Blueprint, that Andrew was privileged to be one of the first guests on. Ezra is also the founder of Green Frog Web Design and is the go to web development company for Andrew with his lawn care business. Marketing, best practices in lawn care and some funny but tragic accidents that happened in the field are all topics in our joint session. Take from the show what yo...

Mar 12, 202526 minSeason 3Ep. 272

Ep.271 My top podcast listens

Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Do You want to be a guest on the show? Click the link below to get on the calendar: https://calendly.com/lonestarlawntalk/zoom-podcast-interview ______________________________________________________________________ Those we believe in: Green Frog We...

Mar 07, 202533 minSeason 3Ep. 271

Ep.270 8 PM service calls with American Power Equipment.

Today, in episode #270, Andrew sits with friends and founders of American Power Equipment small engine repair out of Mansfield, TX. Everyone enjoyed beautiful weather, great company and tasty BBQ at American Power Equipment’s 1st open house. We dive into the kickoff and origination of this new business; some need to do’s as we're freshly kicking off a new mowing season in 2025 and just good old bantering. Take from the show what you need to create margin not just in your pocketbook, but also in ...

Mar 05, 202548 minSeason 3Ep. 270

Ep.269 Burning up Kawasaki engines with James Miller, District Sales Manager.

Today, in episode #269, Andrew has the opportunity to sit down with none other than Kawasaki engines at the open house of American Power Equipment in Mansfield, TX. James Miller is the district sales manager of the DFW Metroplex and most of the southern hemisphere of the greater United States. While we know Kawasaki from everything from crotch rockets to the heart of our grass cutting go karts, James gives us his angle of the Kawasaki engines brand. Stay tuned through the episode and hear Andrew...

Mar 03, 202537 minSeason 3Ep. 269

Ep.268 Rags to riches. Keep throttling on.

Today, in episode #268, Andrew continues to be a cheerleader for you and your business in 2025. He encourages you to keep throttling on despite your beginnings or where you are at currently. Sharp axes are forged in fire and stressed to be the best tool possible. Adopt this business practice to barrel through your entrepreneurial journey. Take from the show what you need to create margin not just in your , but also in your calendar. Please consider leaving a Five-star rating and review and shari...

Feb 24, 202523 minSeason 3Ep. 268

Ep.267 Magnifying sub services in your business. Magnifying your profits.

Today, in episode #267, Andrew talks about focusing on services that are tangential to your business. Often, as we examine our service offers, we find services that can add value to the client and a higher percentage per service stop on our route. Sometimes these services aren't the most obvious ones we originally set in for. As we are almost 60 days into the new year of 2025, what can these services be in your operation? Take from the show what you need to create margin not just in your , but a...

Feb 19, 202524 minSeason 3Ep. 267

Ep.266 WATCHING your business grow. Incorporating videos for your business.

Today, in episode #266,Andrew talks about incorporating video media into his business. Incorporating video media into your business can help your business grow and bring clarity of service and processes to your clients. These are two things every business owner and operator needs for their business. Alongside with this, Andrew discusses in-house client referral program and additional services to help offset the offseason sting. Take from the show what you need to create margin not just in your p...

Feb 17, 202527 minSeason 3Ep. 266

Ep.265 (Prt.2) Snow GOLD & Marketing principles w/ Brian Fullerton.

Today, in episode #265, Fellow industry podcaster and YouTube personality, Brian Fullerton with the Fullerton Unfiltered podcast, talks about snow plowing and what service he’s brought in-house in the snow removal season. The meat of this interview consists of client acquisition and marketing. Brian gives us tips from his experience in the last 17 years of owning and operating a lawn care service that has led to success. As you’re enjoying listening to our session, consider ways you can apply th...

Jan 31, 202533 minSeason 3Ep. 265

Ep.264 (Prt.1) Snow GOLD & Marketing principles w/ Brian Fullerton.

Today, in episode #264, Fellow industry podcaster and YouTube personality, Brian Fullerton with the Fullerton Unfiltered podcast, talks about snow plowing and what service he’s brought in-house in the snow removal season. The meat of this interview consists of client acquisition and marketing. Brian gives us tips from his experience in the last 17 years of owning and operating a lawn care service that has led to success. As you’re enjoying listening to our session, consider ways you can apply th...

Jan 29, 202549 minSeason 3Ep. 264

Ep.263 Paul Jamison announces Lawn Care Life conference.

Today, in episode #263, Paul Jamison with the Green Industry Podcast, joins Andrew to talk about an upcoming live event with a mutual friend of the show. Jason Creole with The Lawn Care Life brand on YouTube, is having his annual conference in February of 2025. Paul and a handful of other well-known personalities in the green industry will be in attendance and are eager to see the listener there as well. Tune into the details and decide if The Lawn Care Life conference is a great fit for your ne...

Jan 27, 202526 minSeason 3Ep. 263

Ep.262 Reflections of 2024 with Naylor Taliaferro.

Today, in episode #262, another longtime friend of the show, Naylor Taliaferro of LCR Media, is joining Andrew for a first of the year talk. Naylor and Andrew reflect on live events Podcasting and different ongoings of 2024. Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Follow the guest: LINKTRE...

Jan 24, 202556 minSeason 3Ep. 262

Ep.261 (Prt.2) Fight fire by day, Hang x-mas lights by night.

Today, in episode #261, Austin Gilliam with Augi Lawn & Light, joins Andrew with end of season Christmas lighting for the fellow Outdoor service company to benefit from. Austin, firefighter by day lawn care and Christmas light service provider by night, gives his insight on the benefits of having a lawn care and lighting business on the side and the freedom and provisions the outdoor service industry has provided him. Tune in to the first half of our talk with another fellow service provider...

Jan 22, 202555 minSeason 3Ep. 261

Ep.260 (Prt.1) Fight fire by day, Hang x-mas lights by night.

Today, in episode #260, Austin Gilliam with Augi Lawn & Light, joins Andrew with end of season Christmas lighting for the fellow Outdoor service company to benefit from. Austin, firefighter by day lawn care and Christmas light service provider by night, gives his insight on the benefits of having a lawn care and lighting business on the side and the freedom and provisions the outdoor service industry has provided him. Tune in to the first half of our talk with another fellow service provider...

Jan 20, 202543 minSeason 3Ep. 260

Ep.259(Prt.2) Thriving in a diverse enterprise with Angel Ramirez.

Today, in episode #257, Angel Ramirez with Rammy's Landscape and Lawn Maintenance out of Alabama joins Andrew and talks about Christmas lights, serial entrepreneurship and life. Being an annual regular on the show, Angel continues to bring golden insights for the listener to consume and apply to their businesses and lives. Finishing with his third season in holiday lighting and décor, Angel covers the ins and outs of his experiences. With Andrew being a heavy promoter of holiday lighting, he div...

Jan 13, 202540 minSeason 3Ep. 259

Ep.258 (Prt.1) Thriving in a diverse enterprise with Angel Ramirez.

Today, in episode #257, Angel Ramirez with Rammy's Landscape and Lawn Maintenance out of Alabama joins Andrew and talks about Christmas lights, serial entrepreneurship and life. Being an annual regular on the show, Angel continues to bring golden insights for the listener to consume and apply to their businesses and lives. Finishing with his third season in holiday lighting and décor, Angel covers the ins and outs of his experiences. With Andrew being a heavy promoter of holiday lighting, he div...

Jan 10, 202547 minSeason 3Ep. 258

Ep.257 Winter time PONDERING

Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Do You want to be a guest on the show? Click the link below to get on the calendar: https://calendly.com/lonestarlawntalk/zoom-podcast-interview _____________________________________________________________________ Those we believe in: Green Frog Web...

Jan 08, 202529 minSeason 3Ep. 257

Ep.256 Being precision, in and outta the field.

Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Do You want to be a guest on the show? Click the link below to get on the calendar: https://calendly.com/lonestarlawntalk/zoom-podcast-interview ______________________________________________________________________ Those we believe in: Green Frog We...

Jan 06, 202535 minSeason 3Ep. 256
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