Daniel H. Pink - To Sell is Human
Mar 03, 2013•1 hr 6 min
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Episode description
Daniel H. Pink, author of "To Sell is Human" and "Drive: The Surprising Truth About What Motivates Us" talks about the microeconomic fallacy that more pay begets more work and argues that humans are truly motivated by Autonomy, Mastery & Purpose, and why most of us spend a large portion of our day engaging in "non-sales selling" as we persuade, convince, and influence others to give up something in exchange for what we have.
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