Build Your Own Brand Episode 30: Highlithing Others
http://www.buildyourownbrand.tv/ Highlight others, it's not just about you.

http://www.buildyourownbrand.tv/ Highlight others, it's not just about you.
http://www.buildyourownbrand.tv/ It's simple, don't be negative online.
http://www.buildyourownbrand.tv/ How to manage the negative being said about you or your brand.
http://www.buildyourownbrand.tv/ Facebook is all over the web now. Loic explains how to get your sites and brand ready for Facebook
http://www.buildyourownbrand.tv/ It's not easy to monetize online. Loic talks a bit about different strategies for monetizing online.
http://buildyourownbrand.tv Some services you may want to try with your colleagues before jumping into them publicly.
http://buildyourownbrand.tv If you are someone who presents to groups often, consider sharing your presentations online.
http://buildyourownbrand.tv Lists are the best way to filter your stream, here is how you can use them to focus your attention on what matters.
http://www.buildyourownbrand.tv Our passion with social networking forced us to build a cockpit to manage all your networks in one screen, a bloomberg terminal for your social software, Seesmic Desktop, you should try it!
http://www.buildyourownbrand.tv Social Commerce is only starting and is likely to be huge, let's have a look at what it is and what it might become.
http://www.buildyourownbrand.tv No one has really solved this one yet. How do you measure success in your social software presence? Clearly not by the number of followers or fans, they are just an indication and often artificial.
http://www.buildyourownbrand.tv Relationships matter. What is an influencer? Well, start by defining your space. Who is writing? Who is a trend setter? Who are people following? Read them and if you can, meet them. Don't PR them.
http://www.buildyourownbrand.tv Helping others is a great way to build your brand and answering questions on sites like formspring.me or in video to keep your community closer.
http://buildyourownbrand.tv Location services such as Facebook Places, Foursquare or Gowalla are really hot, here is how you can use them.
http://buildyourownbrand.tv You're buying products all the time, just share a video review of the ones you like and don't like, you will be surprised how much traction they can get: my iPhone4 review got tens of thousands of views for example. It can be about your business or of course just a good way to keep in touch with your community.
http://buildyourownbrand.tv You're buying products all the time, just share a video review of the ones you like and don't like, you will be surprised how much traction they can get: my iPhone4 review got tens of thousands of views for example. It can be about your business or of course just a good way to keep in touch with your community.
Don't know what to share? Read a book and share what you have learned is a good way to start, then think the same way to share all day long things that you learn.
Video is human, it is you, it creates a much better connection with your community. Just don't think too much and start posting videos, you will be surprised by the results here are a few tips.
http://www.buildyourownbrand.tv Social networks are the best to build your brand, also much easier to update than a blog, but here is why you still need a blog if you want maximum results
Some people say reading blogs and news from RSS feeds is a thing of the past. I disagree, I still read a lot of sources from Google Reader, here is why.
The growth of social networks doesn't mean traditional tools are dead or ineffective, here is how you should use email along with building your brand on social networks.
The magic of social networks is that you can meet people all around the World. You should organize meetups, tweetups, facebookups, what you like, but meet them. Your real fans are the key.
If you're successful online you will get a lot of feedback about your product, here is how you can have your community help prioritize the feedback.
Don't be obsessed with number of fans and followers, the best is really to be yourself and talk like if you were talking to a friend, helping people is another good way. In this episode we look at different ways to grow your community
http://www.buildyourownbrand.tv/ It's all public. It made Twitter huge. Here is how you should deal with it. 24 hours a day.
http://www.buildyourbrand.tv If you share on social networking, you will get feedback and you need to interact with your community. Let's see what type of feedback you can expect.
http://www.buildyourownbrand.tv/ Some people like to update every network with a different update which is fine. I found out that by sharing to all of them (without noise though, which I explain) you can reach different communities and get feedback you would never get if you were only sharing in one network.
People think text when they think about sharing but location or video can be very powerful ways of sharing. Let's see what we can share.
Social networking isn't like traditional marketing. It's about building trust, long term, building a community. In this episode of the 30 HD videos series Build Your Own Brand we are discussing how you can create a real relationship with your followers and fans on social networks.
First step is to get yourself started on major social networks. Most of you will have already done that, but I am aiming this series at someone who would start from scratch