How Conozco Is Bottling a Mezcal Moment

What starts as a mezcal-fueled bar crawl in the West Village turns into a full-fledged business. In this episode, we sit down with Noah Sinkoff and Raf Ayala, co-founders of Conozco, a premium canned mezcal cocktail brand launching its first flavor. We crack open a can from their inaugural production run, talk through the realities of self-funding while working full-time, and explore what it really takes to launch a brand rooted in craft, culture, and connection. From customs issues to label redesigns to big dreams for the future, this is a mezcal startup story worth sipping on.