Welcome to the Location Insights Podcast
Where we bring you information, news, and insights from Partners, Clients, and Data Scientists about: Location marketing, Retail Media, POI, Data Analysis, and other interesting topics.
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This episode features Josh Anton, Chief Strategy Officer at Digital Envoy, who shares his entrepreneurial path starting with a consumer app called Drunk Mode. He details the accidental pivot to location data with X-Mode, its explosive growth, and the dramatic challenges, including an App Store ban and funding collapse, that led to its acquisition by Digital Envoy. Josh also discusses Digital Envoy's core services, his current strategic role, and offers insights into the evolving landscape of the location data industry, emphasizing privacy, regulation, and future trends.
Welcome to the Location Insights Podcast. Guest : Kenzo Selby (Managing Director, GumGum Japan) Host: Kevin (Global Marketing Manager, unerry Inc.) GumGum Japan: https://ja.gumgum.com GumGum US: https://gumgum.com In this episode I speak with Kenzo Selby of GumGum Japan. Topics Covered: From Contextual Targeting to Mindset Marketing Kenzo explains how GumGum has expanded beyond keyword-based contextual advertising to include signals such as article topics, images, video, sentiment, timing, atten...
Welcome to the Location Insights Podcast. Guest : Pete Mickartz (Director of Business Development, Veraset ) Host: Kevin (Global Marketing Manager, unerry Inc.) Veraset website : https://www.veraset.com Veraset LinkedIn: https://www.linkedin.com/company/veraset In this episode I speak with Pete Mickartz of Veraset about the launch of Orchestrator. In our conversation we cover: How the Orchestrator platform turns complex location data into fast, usable insights Audience building , foot traffic an...
Welcome to the Location Insights Podcast. Guest: Michael Pasket (VP, Commercial Real Estate, Mappedin) Host: Kevin (Global Marketing Manager, unerry Inc.) MappedIn website : https://www.mappedin.com In this episode we sit down with Michael Pasket from Mappedin to unpack what “indoor mapping” really means—beyond just wayfinding. How indoor navigation differs from outdoor maps (and why indoor is harder) What “blue dot” technology is Technologies that enable indoor positioning , from beacons to sen...
Welcome to the Location Insights Podcast Guest Takeshi Yamamoto - Founder, Macagua Focus: location marketing and solutions leveraging foot traffic / human movement data, with experience expanding and supporting location-data businesses in Japan and global markets. Host Ryan Imaizumi - Global Marketing, unerry Inc Note: the audio for this episode is created by handcrafted transcription from the original Japanese conversation and voiced with AI audio. Have questions or like to be on the show drop ...
本エピソードでは、Safegraph CEO Jason Richman氏を迎え、POI (Points of Interest) データの世界を探求します。POIデータの定義、広告、小売、金融サービスにおける具体的なビジネス活用事例、Safegraphが200以上の国と地域で8000万件以上のPOIをどのように収集・検証し、常にデータを新鮮に保つかについて深く掘り下げます。また、AIがデータ精度を高め、企業が外部データを求める中で、データ検証がいかに重要になるかという業界の主要トレンドについても議論します。
Welcome to the Location Insights Podcast This episode features an interview with Jason Richman, CEO of Safegraph , discussing the fascinating world of Location Data and POIs (Points of Interest) . Safegraph website: https://www.safegraph.com Safegraph POI Data Documentation: https://docs.safegraph.com Topics covered include: Jason's background and experience leading up to the location data industry. Anatomy of POI Data: Simple definition of POI Data and its common business uses. How Safegraph co...
Welcome to the Location Insights Podcast Where we bring you information, news, and insights from Partners, Clients, and data scientists about - Location marketing - Retail Media - POI - Data Analysis Have questions or like to be on the show drop us a mail: global@unerry.co.jp
