Local Business Hacks - Leverage video content to get clients with Chris Badgett @Lifter LMS | Referrizer #3

We welcome Chris Badgett, co-founder and CEO of LifterLM, who discusses creating your own videos and teaching others for your small business. Whether you’re a yoga teacher or you’re in the beauty business, this is a great video about the power of building a unique legacy for yourself.

Key Takeaways

• Video is a powerful medium that is at our fingertips. And you don’t have to make it a commercial! You can start by making videos for your social media from Twitter to TikTok to Snapchat.
• A solution-aware video helps customers identify the issue, search for the right solution, and then notice your products. This will lead to them evaluating your product against the competition.
• Regardless of what you create—a video or a course—you are your own unique authority in your industry. This allows you to not only teach better but become a more knowledgeable person too. By creating videos that are truly yours, you are building a legacy that will survive you for generations.
• The world is full of different people, but there's only one of you. Some people will resonate with your messaging or like your teaching style better than others. And that’s okay. Be confident in your expertise.
• Small businesses can use videos and online courses to help with the onboarding of new employees. This creates a marvelous opportunity to have a side income stream while also productizing your onboarding experience through some online education. They know what to expect, but they now have internal learning resources within the business.