What does it take to crush your goals? We're talking about setting better goals, and having the discipline to actually stick to them? Having a vision for your business, and then setting goals according to that vision, and then measuring the success of those goals from a KPI standpoint are all fundamentally important. As Rudy explains, every morning he and his team have a 'Level Up' meeting where they address their goals and provide each other updates. Rudy is also outlining his personal goals fo...
Dec 14, 2023•20 min•Season 1Ep. 84
Is Perfectionist Syndrome keeping YOU broke? Many entrepreneurs are unsuccessful because they try to get everything done perfectly. As a coach to thousands of businesses, our Man in Red sees the problems associated with Perfectionist Syndrome rear their ugly heads time and again. And today Rudy is helping us do something about it! When you’re cooking up your next business idea are you agonizing over every piece of spaghetti, or are you throwing that spaghetti against the wall to see what sticks?...
Dec 07, 2023•19 min•Season 1Ep. 83
Are you stuck in the hamster wheel? Or are you creating the hamster wheel? Fresh off a successful event in Miami, Rudy is coming in red hot with advice on how successful entrepreneurs should be creating new hamster wheels – machines that people can run for them. Are you working ON your business or are you working IN it? And how can you learn to tell the difference in your daily tasks? Join the Man in Red as he encourages you to really look at what you're doing and where you're spending your time...
Nov 30, 2023•24 min•Season 1Ep. 82
Only a Handful Of Companies Make It To The 1 Billion $ Mark. Rudy believes that one of the best ways to learn is to study Billion $ Brands, the outliers, and reserve engineer how they did it. In today's episode, Rudy does exactly this, the incredible story of a world-leading apparel brand - Reebok. Join its founders Joe Foster and Rudy as they dive into the story and how they once conquered Nike and Adidas to race to the top. Learn the lessons going from 9 million to 900 million in just 4 years,...
Nov 27, 2023•35 min•Season 1Ep. 81
What can we learn from our favorite celebrity influencers? Our Man in Red Rudy Mawer gets to rub shoulders and work with some of the major industry players, from sports stars to entrepreneurs and everyone famous in between. And today he's sharing what he's learned from being in the same room as these game-changers with us! What are the traits that a celebrity marketer like Rudy is able to identify in A-list influencers? People like Richard Branson, Floyd Mayweather Jr., Hulk Hogan, and Les Brown...
Nov 23, 2023•20 min•Season 1Ep. 80
Are you ready to keep an open mind and learn from one of the greatest personal branding experts alive? Trigger warning! It's Donald Trump. Love him or hate him, if you've watched his documentary or spent any time understanding his journey as an entrepreneur, you'll have to admit that the way he's built his personal brand has been pretty fascinating, from The Apprentice and "You're Fired" all the way to The White House and President of the United States. Having a strong personal brand can open lo...
Nov 16, 2023•19 min•Season 1Ep. 79
How do you find the perfect coach? Where do you get the right consultants to help your business get some major wins with a killer marketing strategy? Eric and Seth are the leaders of Rudy's marketing and coaching teams, working with all of Rudy's clients from the agency side to the legacy and mastermind programs. Coming live from Rudy's castle, the 'three musketeers' of marketing are giving us some stellar advice as we look ahead to how we can grow our brands in 2024. There's strategy, which is ...
Nov 13, 2023•19 min•Season 1Ep. 78
Have you heard about Rudy's castle? Or better yet, been lucky enough to get invited? Rudy is coming to us live today from the place where he hosts his inner circle and executive retreats. This is where the million-dollar-plus ideas are born, this is where the magic happens. It took some pretty big 'Big Picture Thinking' for Rudy to get to where he is today, in front of his castle. And, so what better time for the rest of us to learn that skill ourselves? The Man in Red is taking us through some ...
Nov 09, 2023•15 min•Season 1Ep. 77
How do webinars work, exactly? Rudy is going straight to the top to find out! Please meet the man on the webinar throne, 'The Webinar King', Jason Fladlien. Today Jason is giving advice that is worth its weight in gold on how to structure your webinar so that you lead with value, show authenticity, and then make those big sales. Jason Fladlien has recently helped Alex Hormozi, been brought in to train ZOOM employees on their own software, and he's been in the information, coaching, affiliate, an...
Nov 06, 2023•31 min•Season 1Ep. 76
How do you get into live events? Bill Hauser is a brilliant marketer himself (all dressed in blue!) who built his company to over $30 million in recurring revenue, with a $70 million plus valuation! He started making sales for Yellow Pages online (before it went bankrupt) and was quick to learn the value of an irresistible offer in the right niche. He's been able to transform legal businesses with his law firm coaching and marketing company, SMB Team. Bill Hauser clearly has Rudy's respect and i...
Oct 30, 2023•22 min•Season 1Ep. 75
What does the future of money look like? We don't need to look into a magic crystal ball when we have someone as financially astute as Gary Cardone in studio! Today Gary is sharing his wealth of wisdom with Rudy and the rest of us lucky to be living the Red Life! Look around and you'll see that the brightest young business minds are forging careers in biogen, crypto, and AI. And with a BlackRock Bitcoin ETF (exchange-traded fund) likely to soon be approved, if you are holding on to crypto, Gary ...
Oct 23, 2023•33 min•Season 1Ep. 74
How can you 10X your sales game? Whether you're selling online, over the phone, or even door-to-door, you need to understand the psychology of marketing to empower you as a salesperson. And today our man in red is offering us 6 Hidden Psychological Triggers To Sell ANYTHING! How do you understand your customer's pains and desires so that you can ease their pain and fuel their desire? How much thought have you given to understanding their belief system before hitting them with the hard sell? Ther...
Oct 19, 2023•25 min•Season 1Ep. 73
Extreme Ownership! What does it look like and mean to you? Or rather, in what ways do you still consider yourself to be a victim? Rudy Mawer is red hot today, pointing out the pitfalls of the victim mentality that has crept into our modern society, imploring us to overcome our limiting beliefs as we take extreme ownership of our lives. This starts with a philosophical appreciation that life is happening FOR us, not TO us, and that there is always opportunity in crisis. Learn how the sharpest ent...
Oct 12, 2023•18 min•Season 1Ep. 72
"If you don't make the pitch, you don't get the shark!" These are the inspirational words of entrepreneur Kevin Harrington as he dares you to play outside of your comfort zone as a hustler yourself. Kevin was one of the original panel members and investors ("Sharks") on the hit TV show Shark Tank and so he knows a thing or two about spotting a good opportunity and then grabbing it with both hands! Kevin has teamed up with Rudy today and an audience of Red Life's inner circle to share his insight...
Oct 09, 2023•43 min•Season 1Ep. 71
Why does money love speed? And why do we need to move faster? Rudy is a fast-moving entrepreneur – he thinks about something and then takes action. And while it may sometimes drive his team crazy, it is a big formula for his success. Many billionaires share the common traits of decisiveness followed by swift action. And today Rudy is reminding us that our greatest competitor isn’t necessarily other entrepreneurs — it’s Father Time. We’re all on a countdown, all on a clock. So join the Man in Red...
Oct 05, 2023•22 min•Season 1Ep. 70
Stop whatever you're doing right now and listen to a massive mindset hack from the man who helped Kobe Bryant develop his Black Mamba persona! Today Rudy is chatting alter-egos with "Mr. Alter Ego" himself, Todd Herman. Todd Herman is an award-winning performance expert and author of 'The Alter Ego Effect: The Power of Secret Identities to Transform Your Life". Todd has helped Rudy as part of his inspiration behind his Red Life branding and also happens to be one of his oldest American entrepren...
Oct 02, 2023•34 min•Season 1Ep. 69
Pricing! How do you work out what the right amount to charge your customer is? How can you charge more? Why should you? Charging a premium for your products or services has been a life-changing lesson for Rudy in business, and today he's spilling the tea on WHY. Charging premium prices will transform the way you do business. Over time Rudy has learned that the best paying clients are the ones that are investing the most. And that it's just as much effort to sell a $10K product as it is to sell a...
Sep 28, 2023•26 min•Season 1Ep. 68
How is your business set up from a legal perspective? As an entrepreneur are you too focused on making money, and not spending enough time protecting it? What legal hassles could you avoid if you were just a little bit more proactive? Rudy sets out to answer these questions for us today by drawing on the experience of his attorney, Greg Christiansen. Greg has been an attorney for decades now, and has seen his fair share of problems arise over the years with online marketing, disgruntled clients,...
Sep 25, 2023•28 min•Season 1Ep. 67
How do you grow your social media following? And what are the smartest hacks to do that? Rudy is flying solo today in Miami, sharing his insights into the future of social media and what you need to do to take control of your online destiny. Own your platforms, own your digital space, and shape your online ecosystem so that you put the best version of yourself and your brand front and center. Start by deciding which platform is best for your business needs, and then work on a content rollout pla...
Sep 21, 2023•23 min•Season 1Ep. 66
How do you build brand credibility and online authority as you grow your business in new areas? And how can you do this using PR? Cesar Hernandez is the CEO of the top tech PR and Lobbying firm in the US, Omni Public, and he's been opening doors for Rudy recently in the Tampa Bay area. Does it actually matter what people say and think about you online these days, or can you just run ads and sell products? How do we not just control our own narrative, but amplify it too for maximum effect in a se...
Sep 18, 2023•28 min•Season 1Ep. 65
If you knew that more than half of your business ideas and products would fail, what would you do differently? That's an intriguing question that our Man In Red is asking us today as he educates us on how to grow, adapt, and THRIVE online. Today Rudy is diving into the world of online influence, sharing his Ten Rules for Adapting in a Modern Age Business. This is the advice that he charges his top-tier clients thousands of dollars for and he's out here today giving it to us for free! So grab a p...
Sep 14, 2023•26 min•Season 1Ep. 64
What does the future of marketing look like? As we approach Q4 of '23, it's certainly been an interesting year for online entrepreneurs! With a bit of hindsight and forward-thinking, Rudy is well-positioned at the cutting edge of what's cool in the digital marketing space to offer us a glimpse into his crystal ball. Sales funnels, ad spend, social media campaigns, and celebrity partnerships... what does it look like from Rudy's bird's eye view of where we need to be headed? Today our Man In Red ...
Sep 07, 2023•27 min•Season 1Ep. 63
What does it mean to play in your extremes? Rudy is opening our eyes to reveal how our extremes are what makes us truly unique and that going there to work, to play, and to express yourself can be a really good thing. Becoming more ‘authentically you’ will result in you becoming a better business person. And so if that means playing to your strengths that lie at the edges of your personality you should cultivate that side of you rather than letting society suppress it so that you can fit in. Our...
Aug 31, 2023•23 min•Season 1Ep. 62
"Always struggle to get on top in life – because the bottom is overcrowded!" These are the parting words of motivational speaker Les Brown in an episode of Living The Red Life that will leave you gasping for breath! Put down whatever it is that you're busy with and listen to the story of a twin born in an abandoned building in the poor section of Miami Florida, Liberty City, and grew up being labeled "DT" (Dumb Twin). The liberty Les Brown did find was freedom from not letting that story of how ...
Aug 28, 2023•34 min•Season 1Ep. 61
How can you be a better leader, communicator, partner, and boss – and get more results out of everyone around you? Having hard conversations is one of the core values that Rudy ascribes to as an entrepreneur who's always looking to improve. Welcome to 'Real Talk With Rudy'! Rudy is giving us his #1 Hack to Happiness with the rationale you need to kick things up a notch by making healthy confrontation part of your habit and routine. Whether it's with the missus or your staff, sometimes you need t...
Aug 24, 2023•25 min•Season 1Ep. 60
What is your definition of legacy? Manuel Suarez jokingly refers to himself as the Latin American version of Rudy Mawer. Like Rudy, Manuel has a big agency (The AGM Marketing Agency) working with top influencers and entrepreneurs. And for Manuel, legacy means living a life that is worth leaving behind. A life that goes beyond your life. Rudy and Manuel are going toe to toe on some of the big themes of the day as they look at what AI can mean for your legacy as you create a voice and a personal b...
Aug 22, 2023•28 min•Season 1Ep. 59
How can you leverage AI for your business? Today Rudy is bringing his own personal brand of astute Human Intelligence to the fascinating subject of Artificial Intelligence as he looks at the future of AI, marketing as we know it, and how to embrace AI successfully so that you and your business can thrive, Red Life Style . There’s a new and different way for you to write high-converting Facebook ads (without being a copywriter). And that is ChatGPT. After hours of experimenting with the platform,...
Aug 17, 2023•21 min•Season 1Ep. 58
Why would you go 'all-in' on your personal brand when you're already a millionaire? Well, doesn't 100Xing your opportunities by staying connected to your tribe sound better than a 10X sales funnel side hustle? Jeff Fenster is the founder of the health food chain Everbowl and he's in conversation with Rudy Mawer in what is hands down one of THE BEST Red Life episodes to date! Learn from these two entrepreneurs at the very peak of their powers as they discuss how your personal brand allows you to ...
Aug 14, 2023•33 min•Season 1Ep. 57
What does the perfect daily routine look like for you? How do you optimize brain function, sleep function, increased productivity, and balance so that you can become an entrepreneurial superstar? Rudy is assisting us with building the perfect routine to start (and then continue) crushing it for years to come. There's a lot of great direction and guidance from our Man in Red, along with some of his sports science education being thrown into the mix. The good news is that your routine is your rout...
Aug 10, 2023•26 min•Season 1Ep. 56
Are you prepared to sit down with your right-hand man, woman, COO, or even your spouse… THAT person… and plan your next week together? That’s what Rudy is asking of us as he shares his takeaways from spending time with the 10X Ladies and his wife in Miami – and reflecting on his interview with Elena Cardone. How Elena works with Grant to build their empire is truly inspiring and if you want to create an empire, you also need to build a life around that that is in sync with your plans. And for th...
Aug 07, 2023•15 min•Season 1Ep. 55
