EXPOSED: The Shocking Truth About Live Events & Revenue Growth You NEED to Know
Episode description
Considering hosting your own live events but unsure where to start?
In todays episode, I share my experiences hosting successful virtual events with over 50,000 attendees combined – all for free. However, without a substantial brand or significant ad spend, investing in ticket sales can be daunting, often resulting in disappointing turnouts.
I talk about the importance of meticulous planning and promotion. In-person events typically require a longer lead time for promotion, with ticket prices varying based on tiers like general, VIP, and super VIP. Just like in virtual events, effective pitching strategies are crucial for maximizing revenue opportunities. Following a structured approach can yield substantial returns and transform your business.
The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife
CHAPTERS
00:00 - Episode Highlight
00:40 - Intro
00:55 - Selling from live events (virtual and in person)
02:47 - Diving in to live virtual events
08:26 - How to structure a live event
09:18 - Speakers for live events
10:24 - Planning the topic or theme
12:47 - Pillars and agendas
12:56 - How to price your live event
13:43 - Pricing goals for your live event
14:54 - Understanding free vs paid tickets
15:44 - Attendance percentages
17:15 - How to improve show rate of your live event
17:57 - How to promote your live event
18:14 - Pitching
19:13 - Following up after the event
19:35 - In person events overview
Connect with Rudy Mawer: