Report on Liverpool Waterfront Visitor Economy

Liverpool is one of the UK’s best tourist destinations. In Tripadviser’s Travellers’ Choice awards… the city recently came in fourth… behind London, Edinburgh and Torquay. What used to be called tourism is now referred to as ‘the visitor economy’ and it’s worth billions of pounds. The Liverpool waterfront is a major attraction not only for leisure visitors but for those coming to conferences and events at the Echo Arena and BT convention center. This report was produced for the May 2, 2014 edition of NBS Tonight, the student internet radio show of the National Broadcasting School.