Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson
Episode description
Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you?
Many business owners feel uncomfortable with both. And yet they know that success won't come without them.
In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The Sales Catalyst, to unpack how your sales strategy and pricing mindset are deeply connected. We explore why owning your value is the foundation of confident selling, how to shift from “convincing” to “serving,” and what small tweaks can have a big impact on your bottom line.
Whether sales makes you squirm or you're just looking to sharpen your skills, this conversation is packed with practical insights and powerful mindset shifts. If you’re ready to stop underpricing, start selling with confidence, and truly stand behind your offers—this episode is a must-listen.
Tune in now to find out more about the sales strategies and pricing tactics that can help you grow your business.
What to listen out for:
- 03:27 Sales & Revenue Insights
- 16:56 Pricing & Packaging Struggles
- 25:40 Educating Clients & Sales Process
- 31:09 Confidence & Pricing Connection
- 37:48 Final Thoughts & Takeaways
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)