Send us a text On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint, walking with them hand-in-hand through every twist of their purchasing journey. Join us as we dive into value-based pricing, where we ...
Jan 29, 2024•29 min•Season 4Ep. 2
Send us a text Do you know what pricing trends to expect in 2024? As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed. People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re under or over priced. The consequences of that are many, most remarkably lower sales and profits. Ouch! That’s no way to start a new year. To avoid f...
Jan 15, 2024•30 min•Season 4Ep. 1
Send us a text Ever wondered what key steps businesses often overlook when they're raising their prices? In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your prices, it's easy to overlook these things. Often people are afraid to change prices especially raise them and postpone it as long as possible. When they finally do it they take big risks by applying a "r...
Nov 27, 2023•13 min•Season 3Ep. 21
Send us a text A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put into whether or not they were a good business idea. I called and spoke to her about it. Asking her what the business purpose and goal were...
Nov 13, 2023•16 min•Season 3Ep. 20
Send us a text Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know. One of the things that I love about what I do is that through helping businesses with their pricing I've been able to learn a lot about many different industries and about what goes into the making of that product, software or service. I enjo...
Oct 30, 2023•45 min•Season 3Ep. 19
Send us a text Welcome to another insightful episode of Live with The Pricing Lady. Apologetic pricing - a pricing strategy whereby your price reflects your thinking that "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an embedded "apology discount" factored into your prices. Does this strategy sound familiar to you? For most people feeling unsure about your prices is normal, but other people can take those negative feelings to an entirely...
Oct 16, 2023•26 min•Season 3Ep. 18
Send us a text Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business. On the one hand it's great to try and meet the specific needs of each individual client, as each one is unique. But flexibility isn't always the best thing for you, your business or your customers. It's more complex a decision th...
Oct 02, 2023•19 min•Season 3Ep. 17
Send us a text Time based rates or packaged pricing, which is right for your business? People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Trading time for money does not focus on value or the quality of your expertise. Which is one reason why most people at some point in time will consider shi...
Sep 18, 2023•15 min•Season 3Ep. 16
Send us a text Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can leave you wondering how to respond in the best way possible. It's not uncommon to feel super confident telling people about your offer, after all tha...
Sep 04, 2023•10 min•Season 3Ep. 15
Send us a text Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profit. Yes a bigger impact than your costs. This surprises most people. And it’s counter to how they are working. Consider for a moment what most business...
Jul 10, 2023•28 min•Season 3Ep. 14
Send us a text Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere. Crowdfunding campaigns are no exception. When you put together the packages people can "buy" or the offers for sponsors of your crowdfunding campaign - you have to think of value. And that's what this week's guest, in part has come to sh...
Jun 26, 2023•36 min•Season 3Ep. 13
Send us a text There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset. Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you may have heard from me and many of my guests on this show starting your own business is a personal development journey. One that constantly takes you ...
Jun 12, 2023•30 min•Season 3Ep. 12
Send us a text Ready to break free from the ordinary? Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get from people is "How do I price something that's unknown?" Do the same tactics and strategies apply? How can I help my customer understand the real value when they can't ...
May 29, 2023•25 min•Season 3Ep. 11
Send us a text As a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two." Is it really that simple? 🤔 Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren't fast. And they feel pressured to be so when that's not them. Yes, I often get my show ideas from the questions people ask me. So keep asking! 😄 I believe it's important to know what your strengths are and to market to those...
May 15, 2023•13 min•Season 3Ep. 10
Send us a text Have you ever asked yourself, should I adjust prices for different geographies Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions. And you’re not alone in that. Over the years many people have asked me the question. Well, to be precise they’ve asked me “How should I adjust prices?” People almost always assume that just because they’re selling to another country then have to adjust their prices, but as you’ll learn in this episod...
May 01, 2023•15 min•Season 3Ep. 9
Send us a text How can you improve your relationship with money? Great question now let's get some answers. As you know I’ve invited two money experts, Ilana Jankowitz and Clara Creitz , onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes from, how it disrupts our path to success and some of the things that women do well when it comes to money. If you haven’t listened to part 1 yet, listen here . The challenges you face with money are...
Apr 17, 2023•28 min•Season 3Ep. 8
Send us a text Women-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors that contribute to this, one aspect has to do our relationship to money. It’s no surprise that women face obstacles in accessing capital and funding. But if we go deeper than that women often have a t...
Apr 03, 2023•34 min•Season 3Ep. 7
Send us a text What are you doing when setting prices? You should be asking yourself a series of questions. Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous episode we looked at 12 questions to ask yourself when price setting. Those were some of the more basic questions. If you haven’t listened to that ep...
Mar 20, 2023•13 min•Season 3Ep. 6
Send us a text “Price setting is a thought process not a formula.” One big misunderstanding around price setting is , people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding a price that’s right for them and their customers. So if it’s not a formula but a thought process it begs the question, what does that really mean? It means you need a something to help you think thro...
Mar 06, 2023•15 min•Season 3Ep. 5
Send us a text "Love your pricing. Love your work. Love your clients. Love yourself. Repeat." The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing . I was also fascinated to hear more of what she had to say. Pricing can feel like a very cold and calculated topic (no pun intended). But it has its softer sides - it's linked to things like self-love, creativity and psychology. And while ...
Feb 20, 2023•30 min•Season 3Ep. 4
Send us a text When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing. Conflict often shows up as "I can't charge that much." "I should charge as little as possible." "If I price high then some people won't join." While your price needs to be aligned with who you're targeting, it also has to lead to a viable business. People who operate in this space a...
Feb 06, 2023•28 min•Season 3Ep. 3
Send us a text There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your customers and the value your offer delivers. The right prices cannot be the same for everyone (or written in stone) since they depend on many different things. Things which vary from business to business....
Jan 23, 2023•30 min•Season 3Ep. 2
Send us a text Happy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for this year I want to share with you some tips - 3 things you can do in January to make sure you're starting in the best way possible. Like anything else in life or business what we pay attention to is what will carry us through the year to come. If you ignore pricing, it will not be there supporting your business efforts. In fact, for many busines...
Jan 09, 2023•20 min•Season 3Ep. 1
Send us a text "Should I put my prices on my website?" Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plagues people and I don't think it's a topic worth worrying about. What's important is that you understand how to make a strategic decision about what's right for your business. I recently ran a poll on LinkedIn around this and what happened as a result was fascinating. People we...
Dec 05, 2022•13 min•Season 2Ep. 23
Send us a text Do you know why that's your price ? Or why you price is what it is? Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it give you the best price you can have. Knowing why your price is what it is , is what's going to give you the confidence to charge the prices that you need in your business. The best price is one that's both ...
Nov 21, 2022•27 min•Season 2Ep. 22
Send us a text One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling - you can then sell them higher value offers. In the end pricing for membership sites will always come down to who am I targeting, what's the value I'm offering and how am I using this offer - like where does it...
Nov 07, 2022•27 min•Season 2Ep. 21
Send us a text Recognizing when to make changes in your pricing is an important part of managing prices in any business. I've had many people on the show who shared with us that it took them quite a long time to both realize and then accept that they would need to change prices in their business. You may struggle with that as well. And it often has quite a negative impact on business, especially growing a younger business. This is why it's so important for you to be able to identify and then mon...
Oct 24, 2022•9 min•Season 2Ep. 20
Send us a text It's often the case that when you don't feel confident about what you charge you make judgements or even decisions for your customers. Ones that aren't yours to make. It often shows up in the form of granting unnecessary discounts. For example if you've offered discounts before someone asks for one, before they've objected or before you've understood how they value your offer. Unnecessary discounting is one way in which businesses sabotage themselves. Don't get me wrong there's a ...
Oct 10, 2022•21 min•Season 2Ep. 19
Send us a text Let's take a look behind the scenes. In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the show and interview me. It’s time for me to be the one in the hot seat and to answer your & her questions. It was exciting and a little daunting. Looking back on my business journey. It’s been just over 5 years since I started the business. At first it had multiple personalities – pricing, communication and mindfulness. Seriously, I tried to do...
Oct 03, 2022•56 min•Season 2Ep. 18
Send us a text When it finally dawned on me that I'd done nearly 100 episodes, I couldn't really believe it. Have I really come that far and been doing this that long. It almost feels like yesterday that I started. An entrepreneur's journey is by no means an easy one. But when you can stick with it the rewards are many. And I've asked three very special guests to join me to celebrate as we approach the 100th episode. Amanda Berlin, has been a guest more than once on the show, she was also the fi...
Sep 12, 2022•56 min•Season 2Ep. 17
