3 Reasons Competing on Price Alone is Risky for Your Business
Episode description
Everybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping prices it's tempting to use similar tactics in your small business
BUT is it the right thing to do for your business?
Great question!
As my mother used to say, "Just because everyone else does it doesn't mean you have to."
We're exposed to this tactic all the time as consumers but it's a flawed strategy for most small businesses. In fact, most businesses spend more time, energy and creativity trying to lower their prices then they do putting efforts into maintaining or raising prices. Competing on price alone, is very risky especially for small businesses.
In this episode we'll take a look at three reasons why it might not be right for your business.
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