Vanderpump Marketing Rules: Part 2 - podcast episode cover

Vanderpump Marketing Rules: Part 2

Jun 05, 202427 min
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Episode description

Sam’s still gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part two of a special two-part episode of Little Talks, where we discuss Bravo’s hit reality program and the marketing angles seen on the show.

This week:

  • Scandoval!
  • Ariana Madix
  • Lisa Vanderpump’s genius
  • Bravo’s cross-promotional empire

And if you need to catch up, here’s Part 1!

So, check out this week’s episode as we break down the cast, their various businesses, and marketing opportunities. Then come back next week when Sam is back and we return to our (somewhat) regular topics, including ChatGPT 4.o and Google’s search algorithm hack!

– Roop, Julie, Sarah, Brenda, Claudia, and Brandon

Tell us what you think!

Transcript

00:00:00:00 - 00:00:02:11

Julie

Previously on Little Talks.


00:00:02:11 - 00:00:03:22

Roop

Oh, boy. Here we go.


00:00:03:22 - 00:00:07:01

Julie

it was a she does. It was a really cool vibe.


00:00:07:08 - 00:00:10:29

Roop

chapter four. Jax Taylor.


00:00:10:29 - 00:00:16:24

Julie

And she used that money to put a down payment on her house now in LA in the Valley.


00:00:16:24 - 00:00:21:25

Roop

I like Tom, I don't know, we talked about this. If he was in town, would you go see him?


00:00:21:25 - 00:00:23:15

Roop

yeah.


00:00:23:15 - 00:00:26:22

Julie

Just to see what it. I don't know that I would steal time.


00:00:26:25 - 00:00:29:08

Roop

Really? Is it is it because of the scandal


00:00:33:03 - 00:00:37:19

Julie

Oh, definitely. The hurt. Yeah. Hurt my ears and eyes.


00:00:37:21 - 00:00:52:27

Julie

To see what would happen. Like with the crowd being rowdy is I. Everybody's going just to see what would happen I think. Yeah hinting. It's kind of all in his lyrics. Yeah. And he's playing it up.


00:00:53:00 - 00:01:02:04

Roop

So I guess we need to talk about scandal for a minute. this was, I think last year it happened 20, 23.


00:01:02:09 - 00:01:03:06

Julie

It was like, yes.


00:01:03:07 - 00:01:05:27

Julie

Yes, March.


00:01:06:00 - 00:01:19:23

Roop

Scandal is here's what scandal it was. Tom Sandoval was, not married to, but living with Ariana's Ariana Grande, let's say.


00:01:19:25 - 00:01:21:10

Julie

I say Ari.


00:01:21:12 - 00:01:22:03

Julie

Too.


00:01:22:05 - 00:01:41:03

Roop

He was living room Madix was another, bartender on the show. They've been best friends for a long time. is that, he kind of broke up with Kristen to be with her at some point. and then they moved in together, and they were like Batman and Robin. Like they were a team for years and years on the show.


00:01:41:05 - 00:02:04:18

Roop

another person, James Kennedy, had a, girlfriend, came in, retail, founded by Rachel McHale, comes in and, you know, at some point Tom cheats on Ariana with him. And although I'm looking at this thing. Well, this has been the whole show for ten years, they're cheating on each other and getting back together and fighting all this.


00:02:04:20 - 00:02:06:01

Roop

The universe did feel that way?


00:02:06:03 - 00:02:06:17

Julie

No.


00:02:06:17 - 00:02:07:18

Roop

And YouTube didn't feel that way.


00:02:07:18 - 00:02:09:03

Julie

And the rest of it.


00:02:09:05 - 00:02:13:02

Julie

Yeah. And it was a six month long affair.


00:02:13:06 - 00:02:15:12

Roop

Yeah, yeah, that one did that.


00:02:15:13 - 00:02:16:16

Julie

They definitively.


00:02:16:16 - 00:02:24:05

Julie

Love. And Ariana is best friends with Raquel. So it was it was the ultimate betrayal, really.


00:02:24:07 - 00:02:27:08

Roop

They're all best friends. I don't see how this one was different.


00:02:27:11 - 00:02:29:07

Julie

Because they were basically married.


00:02:29:09 - 00:02:34:14

Roop

Yeah, but they weren't because Ariana refused to get married. Tom wanted to get married.


00:02:34:17 - 00:02:37:05

Julie

But they were together.


00:02:37:05 - 00:02:40:12

Julie

Yeah, they had embryos or something.


00:02:40:15 - 00:02:42:22

Julie

Very serious. Got house?


00:02:42:25 - 00:02:43:20

Julie

Yeah.


00:02:43:23 - 00:02:44:12

Roop

In court right.


00:02:44:12 - 00:02:45:29

Julie

Now. Yes.


00:02:46:01 - 00:02:52:11

Roop

So this breakup happens. The whole world finds out about it. The term, second of all, was born. And,


00:02:52:13 - 00:02:55:00

Julie

Which is so funny.


00:02:55:02 - 00:02:57:02

Julie

Yes.


00:02:57:05 - 00:03:22:00

Roop

And, you know, that was the kind of bad press that isn't great when your name is on multiple restaurants and a band and arguably the number one guy on the show after tax left. So, they did some pretty good damage to the bar. Tomtom. I read about this initially when it broke the first week or two of their business was up like, 200% of people.


00:03:22:00 - 00:03:25:04

Roop

I think for one thing, it's easier to,


00:03:25:06 - 00:03:26:09

Julie

Yeah.


00:03:26:11 - 00:03:27:21

Julie

Right.


00:03:27:23 - 00:03:28:10

Roop

Or man.


00:03:28:11 - 00:03:30:02

Julie

Fight.


00:03:30:04 - 00:03:37:11

Roop

After that died down, their business dropped, where they were making about 20% or something like this wasn't normally where they were outside clothes.


00:03:37:11 - 00:03:39:06

Julie

It was bad, I remember.


00:03:39:06 - 00:03:39:26

Julie

Yeah.


00:03:39:28 - 00:03:56:13

Julie

All of them on Instagram. But, which was like pleading with people on stories being like, this isn't just about me. And, yeah, you know, servers, who have families to support. And I was like, oh, yeah, like in my brain.


00:03:56:16 - 00:03:58:16

Julie

Right. That's a lot.


00:03:58:23 - 00:04:17:22

Roop

Yeah. And, you know, if you're just talking to influencers when you have hitched your wagon to a brand or a person or a person out here, or a person, you know, in such a, direct way, which is definitely what happened here. so he's a guy with no trouble, like she's in her restaurant, actually.


00:04:17:24 - 00:04:21:02

Julie

Right? Right. Yeah. Yeah.


00:04:21:05 - 00:04:41:29

Roop

but when you kind of, you know, hits yourself to that, it's kind of a good reminder of the danger of putting a single face or face out there as an investor, your brand, like you've never you could have never guessed two years prior that, like, yeah, the world's going, I hate this character who's like, really a nice guy and super lovable on the show.


00:04:42:01 - 00:04:43:20

Roop

Well.


00:04:43:23 - 00:04:47:11

Julie

Don't don't go too far. There.


00:04:47:13 - 00:04:50:20

Julie

If perception was like full of money.


00:04:50:22 - 00:04:52:03

Julie

Yes.


00:04:52:05 - 00:04:53:10

Julie

You change.


00:04:53:12 - 00:05:05:22

Roop

so yeah, it was it was not good for Tomtom, I think kind of covered a little since it's unclear where that's at. but maybe that's why Schwartz, his partner, is looking to start a new bar with Jack.


00:05:05:27 - 00:05:12:20

Julie

But do you think you would maybe learn? Because Jack's is kind of a villain character, right?


00:05:12:22 - 00:05:14:06

Roop

You know.


00:05:14:09 - 00:05:21:06

Julie

Schwartz is capable of really figuring out, like, maybe I should do business.


00:05:21:08 - 00:05:25:27

Julie

Yeah. The craziest business partners that guy has.


00:05:25:29 - 00:05:33:15

Roop

So. So, yeah, you're kind of in here. You mean to me off the mix about this?


00:05:33:18 - 00:05:35:07

Julie

Yeah.


00:05:35:09 - 00:05:53:26

Roop

So, you know, yeah, that's had a pretty big impact on their businesses, which they covered a little bit on the show. And then last, this last season, I would guess that finishing right now was kind of the aftermath of scandal. And it was Tom saying all trying to get into prices for the rest of the cast members and Schwartz trying to sell them.


00:05:53:28 - 00:06:15:13

Roop

And, you start realizing that at the end of the season, it's not just about like the restaurants or the side businesses, it's this is endangering the core of everything. Like the entire show, right? Being some trouble because of this. Now, I know they didn't really get numbers this year, but when you see how it kind of plays out and that some people don't want to be involved with this anymore, it makes it kind of tough to go for it.


00:06:15:13 - 00:06:17:15

Julie

So yeah, where do you go from there.


00:06:17:18 - 00:06:39:26

Roop

And some of the characters or cast members? Well, I'm particular actually call out to, hey, this is my livelihood, I exist and the money I make is because when we have a reality show, people watch, right. So we need to work at this. And that was when we started to complain about the the best bartender who's the server now that complaining about who's running the reality gig for the for all of them.


00:06:40:00 - 00:06:46:14

Julie

I'm not just completely, fully angry. Yes, other people feel the way they feel.


00:06:46:22 - 00:06:50:10

Roop

Fourth wall breaking. Look at the camera. I'm mad about this topic.


00:06:50:12 - 00:06:52:25

Julie

Yes.


00:06:52:28 - 00:06:58:24

Roop

So that's what happened with Tomtom, right? I'm not joking about that one.


00:06:58:28 - 00:07:05:26

Roop

Okay, here we go. Chapter six Arianna Madix is married.


00:07:05:28 - 00:07:06:26

Roop

There it is.


00:07:06:29 - 00:07:07:15

Julie

Clean.


00:07:07:21 - 00:07:19:04

Roop

This is the woman who is kind of. Kind of. She was at the center of scandal with, Sandoval because she was the one who was, cheated on.


00:07:19:06 - 00:07:22:06

Julie

The victim.


00:07:22:08 - 00:07:29:15

Roop

But before we talk about her victimhood. I got some issues.


00:07:29:17 - 00:07:33:15

Julie

yes.


00:07:33:17 - 00:07:53:01

Roop

so she had promoted herself, and that's through the show she's been on also since around the last year, maybe a year or two before, as I care to move into my character. And she started seeing Tom. she's doing fine. She's like, probably. No, not probably. She's arguably the most successful, I would say cast member at this point, for sure.


00:07:53:03 - 00:07:54:10

Roop

Broadway star?


00:07:54:13 - 00:07:55:29

Julie

Yes.


00:07:56:01 - 00:07:56:26

Roop

Did she make on that.


00:07:56:28 - 00:07:59:17

Julie

$1 million?


00:07:59:19 - 00:08:00:16

Roop

Kind of good reviews.


00:08:00:23 - 00:08:01:07

Julie

Yeah.


00:08:01:09 - 00:08:02:04

Roop

Yeah. People loved her on.


00:08:02:04 - 00:08:03:23

Julie

Their rave reviews.


00:08:03:25 - 00:08:05:01

Sarah

Too.


00:08:05:04 - 00:08:10:23

Roop

She's like, I forgot about that. Dancing with the stars. She didn't tell anybody about. And she got really upset. I don't like.


00:08:10:25 - 00:08:11:23

Julie

Drama.


00:08:11:25 - 00:08:16:13

Roop

Drama. she also snagged a hosting gig on Love Island.


00:08:16:15 - 00:08:18:27

Julie

Right? Yes.


00:08:18:29 - 00:08:20:25

Sarah

Not the U.S. version of things.


00:08:20:28 - 00:08:29:23

Julie

I've seen the UK season, but that's like 50 episodes. Or like it's every day and night. Yeah, that's too much for me.


00:08:29:25 - 00:08:31:04

Roop

Because she's on there, though.


00:08:31:07 - 00:08:33:21

Julie

Now, I'm not that much of a stand.


00:08:33:24 - 00:08:43:10

Roop

So this could be a mistake on her part. So is she's strong enough to go out away from Vanderpump to do her own thing because it's.


00:08:43:10 - 00:08:44:07

Sarah

Like, yes, we'll.


00:08:44:07 - 00:09:01:04

Roop

Find out. Right. Like. Is her going to Love Island? The producers probably started getting some great, things. And anyone else want to try things from Vanderpump. They want exposure on it. And they talked a little bit about her being a host on Love Island. But, I don't think she's coming back to the show.


00:09:01:06 - 00:09:01:25

Julie

You don't.


00:09:01:26 - 00:09:09:12

Roop

Know? I don't think she's coming back to the show where we're going to see Love Island as a cross-promotional opportunity there. So I, I this is a weird one for me.


00:09:09:14 - 00:09:10:21

Sarah

I don't think she's going back.


00:09:10:23 - 00:09:11:28

Roop

I don't think.


00:09:12:01 - 00:09:15:10

Sarah

Yes. She's just seen so calm in the ring.


00:09:15:12 - 00:09:16:04

Julie

Yeah.


00:09:16:06 - 00:09:18:06

Sarah

Last one kind of mentality.


00:09:18:10 - 00:09:21:16

Julie

I hope she's not. But we can get that later.


00:09:21:18 - 00:09:26:08

Roop

So the other things that she promoted while she's on the show was a cocktail book with Tom Sandoval.


00:09:26:12 - 00:09:27:24

Julie

Yes.


00:09:27:26 - 00:09:38:14

Roop

And he found his way in there. and then she currently she's just open this last week, I think, a sandwich shop with me. Katie Maloney, you know.


00:09:38:16 - 00:09:40:11

Sarah

Something about her.


00:09:40:14 - 00:09:44:03

Roop

Which is kind of based off more on movies and things like that.


00:09:44:05 - 00:09:45:06

Julie

Nora Ephron.


00:09:45:07 - 00:09:45:22

Roop

Yeah.


00:09:45:24 - 00:09:54:15

Julie

You know, it's, it's not Nora Ephron. It's, It's.


00:09:54:18 - 00:09:55:13

Sarah

Yes.


00:09:55:15 - 00:09:56:24

Julie

Yes.


00:09:56:26 - 00:09:59:19

Roop

Yeah. I often direct smart Ephron.


00:09:59:21 - 00:10:04:27

Julie

Oh, well. Nancy Meyers. Like, that's what the world knows.


00:10:05:00 - 00:10:07:01

Roop

Like, you've got mail in here.


00:10:07:03 - 00:10:08:17

Julie

Right, right, right.


00:10:08:20 - 00:10:12:04

Sarah

Yeah. Yeah. For these.


00:10:12:06 - 00:10:12:17

Roop

Okay.


00:10:12:18 - 00:10:21:05

Sarah

So I also say that they should have named their sandwich shop The Better Half, and I will. Yes. Didn't do that.


00:10:21:06 - 00:10:23:21

Julie

That's a genius. That is genius.


00:10:23:24 - 00:10:51:03

Roop

So, now he's getting to it, I guess. So. Ariana's whole vibe. In addition to promoting the sandwich chocolates, she got the same country everyone else did you get to see and, work on it, get launched, and now it's finally like, they they need to talk a little bit about her doing Love Island and the Broadway. Different stars and that stuff that easily the only reason she exists on the show this season seemed to be to deal with the scandal of Fall Out.


00:10:51:06 - 00:10:51:21

Julie

Right.


00:10:51:24 - 00:11:00:13

Roop

And I, I'm not unsympathetic to her, like she was in a bad way. And it was a bad thing.


00:11:00:15 - 00:11:01:07

Julie

Very bad.


00:11:01:14 - 00:11:18:08

Roop

Her entire personality for well over a year. It was draining on her friends. Like, how many times can people say you're sorry? It's time to move on. And, like the fact that she just refused. I really thought that at some point, by the end, she'd say, I'm. I'm these passes, I'm moving all that. I'm out.


00:11:18:10 - 00:11:29:11

Julie

But she didn't make it. Her personality, it'd be Cina calling her, being like, hey, I'm trying to forgive this horrible man. She's like, I don't care. Like, don't talk to me about this.


00:11:29:17 - 00:11:36:24

Sarah

And also in the stages of grieving, right? Yeah. For a while, she.


00:11:36:27 - 00:11:40:21

Roop

Found the boyfriend, like four weeks.


00:11:40:24 - 00:11:42:25

Julie

Well, do you not want her to have love?


00:11:42:28 - 00:11:49:12

Roop

Yeah, I do, but that's what I'm saying. Like, she she needs to move on with her life. Move forward. Like it's a terrible thing.


00:11:49:14 - 00:11:57:17

Julie

Yeah. Right. She is moving forward. But the show is making her. Yeah.


00:11:57:24 - 00:12:05:01

Roop

And that's kind of what happens in the finale. You see that kind of explode or the producer come from behind the camera, which you'll never see. I think in.


00:12:05:04 - 00:12:06:04

Sarah

The most recent.


00:12:06:06 - 00:12:07:00

Julie

Yeah.


00:12:07:02 - 00:12:30:19

Roop

Now, probably the finale. Producer. Please don't do this show that the always believe. I don't know. I thought it was a lot. I thought the universe was for, was like, give this guy's some grace. The ability to recover from this. People just did not want that. Well, in particular, which I get, but hear me out.


00:12:30:22 - 00:12:48:08

Roop

The thing that made me the most frustrated about Ariana's, art or personality season was it hurt her telling everyone else in this group, if you're friends with him and you hated me, and that was tough for people who had known him longer or wanted to be given that grace and given that opportunity.


00:12:48:12 - 00:12:48:29

Julie

Yeah.


00:12:49:01 - 00:12:57:07

Roop

She was forced to choose between the guy who, you know, did this to her and and her, and that put them in weird situations.


00:12:57:09 - 00:13:06:14

Julie

And the place of the show, like for you, you have to have communication. I did feel bad for Sheena a little bit about that, but that's kind of it because.


00:13:06:17 - 00:13:12:01

Roop

You feel bad for Schwartz. Well, she beat the crap out of Schwartz every time he would walk into the room.


00:13:12:07 - 00:13:21:03

Julie

Yeah. But Schwartz and Schwartz is a different topic because he just, like, needs to man up in a lot of areas.


00:13:21:03 - 00:13:30:26

Sarah

But I was really proud of Ariana, though. What's your name? I was saying Erica either.


00:13:30:29 - 00:13:36:27

Sarah

but like, right after skating while broke, she used her.


00:13:36:29 - 00:13:38:04

Julie

Yes.


00:13:38:06 - 00:13:48:02

Sarah

Springfield's, like, completely like one of the episodes. Yeah, yeah, I go on about that.


00:13:48:05 - 00:13:49:29

Roop

But it tells that to her.


00:13:50:04 - 00:13:54:17

Julie

Yeah. Yes. With his white fingernail polish. Okay.


00:13:54:19 - 00:13:55:18

Sarah

White fingernails for.


00:13:55:25 - 00:13:58:06

Julie

Ever.


00:13:58:09 - 00:14:06:24

Sarah

But she goes out, and Kitty's brand deals with these totally bare and, just really milks it, and I thought that was really okay.


00:14:06:25 - 00:14:13:24

Julie

Have you seen the one? The recent one with an and the battery commercial, and it's so.


00:14:13:26 - 00:14:16:01

Sarah

Oh, yes. Yeah.


00:14:16:04 - 00:14:26:17

Roop

Well, all I'm saying is, all in all, even though they split up and had this huge nuclear fight that the whole world witnessed and felt continue to live together in the house that they bought together, which.


00:14:26:18 - 00:14:27:26

Julie

That is bizarre. Yeah.


00:14:27:27 - 00:14:29:17

Roop

That's another thing ahead of time.


00:14:29:19 - 00:14:31:11

Sarah

I think we are in agreement.


00:14:31:13 - 00:14:32:25

Roop

But so because of that.


00:14:32:25 - 00:14:34:03

Julie

Yes. Except that.


00:14:34:06 - 00:14:34:22

Roop

I'm saying it's.


00:14:34:22 - 00:14:36:15

Julie

Thomas fault.


00:14:36:17 - 00:14:42:15

Roop

Tom had to hire an assistant, named him to mediate and decide what he's going to be, what part of the house in different times.


00:14:42:18 - 00:14:47:06

Julie

Because Tom is crazy in it. Yeah.


00:14:47:08 - 00:14:50:14

Roop

So? So going and has a battery deal now, too.


00:14:50:17 - 00:15:00:26

Julie

Yeah. So the ad just saw a recent commercial where an as in a Duracell battery. And then she at the very end Ariana comes in. So they've levered and to now.


00:15:00:28 - 00:15:12:15

Roop

One of these brands again they're going the opposite way. They see that symbols hate it. Then I think she probably this is mostly see question that.


00:15:12:18 - 00:15:14:10

Julie

Yeah. Like Uber.


00:15:14:12 - 00:15:19:22

Roop

Oh that only works if you watch the show. But you kind of understand it better as an inside joke.


00:15:19:24 - 00:15:20:19

Julie

E for sure.


00:15:20:20 - 00:15:28:19

Sarah

But very impactful. Have much for the show right. Like this is hilarious. And also did that.


00:15:28:21 - 00:15:29:18

Julie

Yeah.


00:15:29:20 - 00:15:35:12

Roop

The timing for them to do that too. So like they would have this at a time. Right. Like that had to happen on the show to try and get those people.


00:15:36:20 - 00:15:52:02

Roop

It reminds me a little bit of the, Super Bowl ad where the lights went out. I think. Right. but you have those moments, and, I've never, ever thought of TV reality. These, like, moments delivered for ad like.


00:15:52:04 - 00:15:52:16

Julie

Right?


00:15:52:20 - 00:15:59:02

Roop

Sometimes the moments I can take it. And so, you know, I love seeing it.


00:15:59:04 - 00:16:00:10

Julie

Yeah. It's funny.


00:16:00:13 - 00:16:02:09

Roop

Anything else Ariana.


00:16:02:11 - 00:16:05:12

Sarah

Just got and she's great. Yeah. And I'm proud of her.


00:16:05:15 - 00:16:05:29

Julie

Yeah.


00:16:05:29 - 00:16:07:19

Roop

I love the whole whole show.


00:16:07:19 - 00:16:10:23

Sarah

Cancel like you're both mad about.


00:16:10:24 - 00:16:27:05

Julie

It is, which is fair. I think. I think she should be leave the show. But I think she's justified in how she's been feeling. And people are like, why don't you talk to your ex-boyfriend who just did this horrible thing? It's like, you wouldn't want to do that.


00:16:27:11 - 00:16:29:07

Roop

I just want to say sorry.


00:16:29:09 - 00:16:33:16

Julie

With caveats and but yes, this is why I did this.


00:16:33:16 - 00:16:38:12

Sarah

And you're okay. He was like, first and foremost, defense.


00:16:38:14 - 00:16:42:08

Julie

Yes. He never just said, I'm sorry.


00:16:42:10 - 00:16:49:04

Sarah

He went on a podcast and it was defensive and yeah, really just made it worse for himself.


00:16:49:06 - 00:16:54:01

Julie

he needed to grovel for a season. Then I could get behind it.


00:16:54:04 - 00:16:58:05

Roop

So he. Is he. So he could be back in a few verses in the future.


00:16:58:07 - 00:17:01:16

Julie

I've never been a Thomas in person, but she's.


00:17:01:16 - 00:17:08:13

Roop

Already been there. If I took you to West Hollywood. Yeah, I'm going to go do it. Vanderpump restaurant bar tour. Would you go to Tomtom?


00:17:08:18 - 00:17:09:03

Sarah

Yes.


00:17:09:03 - 00:17:18:15

Julie

But would you go to Schwartz and Sandy's? Yes she would. I just I do, I do, I would do that work.


00:17:18:17 - 00:17:54:22

Roop

All right. That's it for the cast. Now we're gonna talk about Lisa Vanderpump. The Queen. She's one of chapter one, chapter seven, Lisa Vanderpump. she knows what she's doing. And she has an entrepreneurial spirit that you see in the shows. Like, you can see her hustle kind of working. She's working on that. Like you never really see how it ends up, like your daughter and her daughter or son in law over the weekend, or some liquor license deal or something they're trying to get from, like, I don't know what ever happened with that, but she's going to see that she's kind of in the spirit.


00:17:54:24 - 00:18:00:28

Roop

this shows that we just talked about earlier. Initially, we're all sat in her restaurants.


00:18:02:25 - 00:18:08:23

Roop

I think the first one I think is close. I think sales or pop up opens during the show.


00:18:08:23 - 00:18:10:19

Sarah

Right.


00:18:10:21 - 00:18:16:01

Roop

oh. Very close to but close pump's closed. So it's a little bit.


00:18:16:04 - 00:18:21:23

Julie

Yeah. And the rent gotten crazy apparently that. Yeah.


00:18:21:25 - 00:18:33:01

Roop

So she's kind of constantly got those open, and she's got, the restaurant in Vegas, a terrace. She has a nightclub there as well. And Caesars, I think, she's got the.


00:18:33:04 - 00:18:40:04

Julie

Oh, yeah. Oh, she's partnered with someone that. They've just got it down right.


00:18:40:05 - 00:18:43:21

Roop

She's got her, you know, vodka and the wine. The rosé.


00:18:43:24 - 00:18:45:27

Julie

Yeah. The rosé. She always has a glass.


00:18:46:05 - 00:18:51:10

Roop

Yeah. And so she's she's actually doing pretty well. And these things are all quite central to the show.


00:18:51:13 - 00:18:52:07

Julie

Yes.


00:18:52:10 - 00:18:56:22

Roop

But the whole episode, especially the first, like, eight seasons, happened in her.


00:18:56:22 - 00:18:58:04

Julie

Restaurant, right?


00:18:58:06 - 00:19:04:11

Roop

Which is like crazy. You know, cameras running around, people yelling and throwing things. But that's why you're going to want to see it.


00:19:04:17 - 00:19:05:21

Julie

Exactly.


00:19:05:24 - 00:19:12:13

Sarah

Yeah. Some of these restaurants. But this is literally the ground that moment there. But that.


00:19:12:16 - 00:19:14:10

Julie

Right. Right.


00:19:14:12 - 00:19:18:25

Sarah

How does she do that? you got some of the, like HGTV.


00:19:18:27 - 00:19:19:22

Julie

Yeah.


00:19:19:25 - 00:19:28:04

Sarah

As well. Kind of be interested because. Yeah, you're watching the business. You built, you built, and then you can go see it.


00:19:28:06 - 00:19:32:00

Roop

And, you know, the other thing she did and does, I think, you know, she has a dog place.


00:19:32:02 - 00:19:33:13

Sarah

Oh, well.


00:19:33:15 - 00:19:36:09

Julie

Yes. Vanderpump Dogs. Right.


00:19:36:11 - 00:19:57:05

Roop

Dog. it's a she's a she's a local again. It's a central, well kind of side area of the show. Like there's a whole episode that also people are sitting around there talking for the show. Yes. They're, just a pretty clever, energy, but just one of her charities as well. Yeah. What about her making money?


00:19:57:05 - 00:20:10:24

Roop

She's also, you know, helping with charity. She works in by featuring them on the show, which I think is pretty cool. Yeah, I've heard she's either not is, lovely in real life or that you don't really know.


00:20:10:24 - 00:20:13:22

Julie

Maybe it to me. She's lovely.


00:20:13:24 - 00:20:14:12

Roop

Best.


00:20:14:14 - 00:20:17:29

Julie

Yeah. She has to be in person.


00:20:18:01 - 00:20:20:26

Sarah

I think this is what we're fighting about is I was like.


00:20:21:02 - 00:20:21:19

Roop

I have a show.


00:20:21:19 - 00:20:35:23

Sarah

On. Yeah. She pretty much is always doing something for the. There's, like, all of your decisions are for the business. And I don't ever think she is, like, not thinking about that. I mean, so that's where I'm kind of like she.


00:20:35:25 - 00:20:44:17

Roop

Well, I always I wonder, like, how much is her and how much is resistance and things like that. But like, she has a lot of businesses, a lot of irons in the fire and she's kind of constantly.


00:20:44:20 - 00:20:45:11

Julie

Yeah.


00:20:45:13 - 00:20:48:13

Roop

Know, get me like in shows.


00:20:48:16 - 00:20:55:20

Julie

She's also like an executive producer or something on all the shows, including The Valley, which she's not even on.


00:20:55:20 - 00:21:08:17

Roop

That really shocked me. I wonder if she's got the executives. That was Jackson Brittany, who came to Bravo with that pitch and they bought it. I wonder if Lisa has the executive producer credit just because it's in the Vanderpump Universe.


00:21:08:19 - 00:21:09:02

Julie

Right?


00:21:09:02 - 00:21:14:07

Roop

But she has some rights to any shows they have or find creative around characters. Is the feature on her show?


00:21:14:10 - 00:21:16:18

Julie

I guess, over there?


00:21:16:21 - 00:21:18:21

Sarah

Yeah. So she's like, behind the camera?


00:21:18:27 - 00:21:19:16

Roop

No.


00:21:19:18 - 00:21:21:08

Julie

No.


00:21:21:11 - 00:21:22:14

Roop

Show up on the show.


00:21:22:16 - 00:21:25:02

Julie

Right.


00:21:25:04 - 00:21:32:29

Roop

I don't spoil the show that watched it, but like the last episode, they have some special guests and special guests. And finally Stacey's back, you know, or something.


00:21:33:02 - 00:21:33:28

Julie

Yeah.


00:21:34:00 - 00:21:35:00

Roop

See what happens.


00:21:36:02 - 00:21:46:12

Roop

I have notes for Lisa. Okay. So at least when she's kind of the center of all this, she's also featured all the episodes early on. She's kind of the mother hand to all of that.


00:21:46:14 - 00:21:48:17

Julie

Yeah, and her beautiful house.


00:21:48:21 - 00:21:51:04

Roop

Yeah. Her house is always on.


00:21:51:07 - 00:21:54:15

Sarah

it's very.


00:21:54:17 - 00:21:55:16

Julie

Villarosa.


00:21:55:19 - 00:22:00:08

Roop

Yeah. You know, it's just about anything else.


00:22:00:11 - 00:22:01:01

Sarah

Absolutely.


00:22:01:04 - 00:22:02:21

Julie

Yeah.


00:22:02:24 - 00:22:25:13

Roop

But sort of. Yeah. So, she does a pretty good job, you know, bringing us all together, and she's not hurting for money. but she needed a network to do this, and she's currently Hulu, which is not Bravo, which without anything else. I mean, I love her. Bravo. I don't really know, but. Bravo. and also, that's the network.


00:22:25:13 - 00:22:48:17

Roop

All the shows, except for Vanderpump. And they've been pretty smart here beyond just being the place the show airs. they, you know, they actively engage viewers in these reunions of behind the scenes specials and interactive social media campaigns, but they're also working with cast members to cross-promote the show on the network. Almost every show is on in some way, form or fashion.


00:22:48:17 - 00:22:51:14

Roop

Even Michael the Villa right.


00:22:51:16 - 00:22:55:09

Julie

Or Winter House, Tom Schwartz and


00:22:55:12 - 00:22:59:17

Roop

and then they have their annual conference, which I alluded to earlier that. Bravo.


00:22:59:19 - 00:23:00:18

Julie

Yeah.


00:23:00:21 - 00:23:06:18

Roop

where all these characters from the Housewives shows and Vanderpump and what else is that all it.


00:23:06:21 - 00:23:08:26

Julie

Like Below Deck and all that?


00:23:08:28 - 00:23:09:10

Roop

I forgot.


00:23:09:11 - 00:23:13:04

Julie

Yeah. It's so many southern charm.


00:23:13:07 - 00:23:14:14

Roop

Southern charm. I got to get.


00:23:14:14 - 00:23:17:22

Julie

It on Summer House. I know, yeah.


00:23:17:24 - 00:23:31:28

Roop

I started watching that a little bit. But I was good. It was coming together in Vegas. It's a massive convention. Fans get to meet them, autographs, all kind of stuff. So beyond just the TV show they do, they make. They're. They're making money off of a life event.


00:23:32:00 - 00:23:32:11

Julie

Yeah.


00:23:32:13 - 00:23:39:14

Roop

Literally these these folks are on the show live and breathe 24 seven. It feels like Bravo World.


00:23:41:03 - 00:23:42:06

Roop

you can say to.


00:23:42:06 - 00:23:47:27

Julie

Me and you can sell all your merch there, your, you can sell your products.


00:23:47:29 - 00:23:48:20

Roop

On.


00:23:48:23 - 00:23:50:02

Julie

Yeah. Yeah.


00:23:50:04 - 00:23:59:04

Sarah

I mean just yeah I know when they're like getting ready, getting in the makeup heaven and stuff there.


00:23:59:07 - 00:24:05:18

Julie

Yeah. Yeah. There's always some product placement. Some are more subtle than others.


00:24:05:21 - 00:24:11:23

Roop

Yeah I agree. So, I'm going to read the rabbit a bit and I've got a little nervous. Okay.


00:24:11:25 - 00:24:13:29

Julie

Yeah.


00:24:14:02 - 00:24:50:20

Roop

so wrap it up. Vader bouncers is an impressive case study and a reality we leverage for marketing personal brands, business ventures, and network strategies. and these strategies highlight the evolving landscape of marketing, you know, through entertaining that happens with wine and content and commercial opportunities. One of the things about content and I not quite about content, is, it needs to be a formula, means something to the audience, but like it needs to be in a way, you know, entertainment there, you know, go online to learn stuff that generally, you want to be in attendance online so easily.


00:24:50:22 - 00:25:15:08

Roop

We're always doing that right with with this. But also leveraging that to, what other stuff? How does it work? well, let me tell you, in the same way that, from a show to others, you know, for each of the cast members to upload this content for them across multiple channels. you can do that with your employees as well.


00:25:15:08 - 00:25:19:26

Roop

And you know, that show probably on social channels.


00:25:19:29 - 00:25:22:18

Julie

Although Littlefield should get a TV show.


00:25:22:21 - 00:25:24:21

Roop

That's kind of what this is.


00:25:24:24 - 00:25:28:20

Julie

That's true.


00:25:28:22 - 00:25:54:09

Roop

So any average employees on LinkedIn, they're pretty content. hopefully on LinkedIn around their brand or your industry or what they do in their day to day life. we share that, promote that, encourage that. because, of course, opportunities are right in front of you. Also, look for cross-promotional opportunities within your industry with other industry partners like the trade show or, trade mags, websites, things like that.


00:25:54:09 - 00:25:55:23

Roop

When you, you know.


00:25:57:26 - 00:26:12:07

Roop

But, anyhow, that's it for really talking about the different marketing aspects of the show here. Yeah. Is there any heroes, would you say? these are kind of.


00:26:12:10 - 00:26:29:01

Julie

Yeah. And yeah. Ariana. And until this season, the down I know I just hope you don't get so much hate after this episode because you are Team Sandoval. I want to make that very clear to everyone.


00:26:29:03 - 00:26:32:29

Sarah

Yeah, it's just really nice.


00:26:33:02 - 00:26:34:25

Julie

And trolling.


00:26:34:27 - 00:26:44:28

Roop

For people. okay. Well that's it. Nothing else than when I sign up. Thanks for sticking with this. We know this has been a longer, different kind of podcast from us. but we thought it'd be fun, so


00:26:44:28 - 00:26:48:15

Roop

hopefully. Yeah, I.


00:26:48:15 - 00:27:00:23

Brenda

And that's a wrap. We hope you've enjoyed our little chat and found ways to grow your own marketing strategies. Remember to subscribe wherever you listen to podcasts and follow us on social media at Littlefield Agency.


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