Vanderpump Marketing Rules: Part 1

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Brenda
Welcome to another episode of Little Talks. Your weekly dose of marketing news and insights from Littlefield Agency.

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Speaker 1
Oh, boy. Here we go. welcome to another episode of Little Talks. I am Ruth, and with me this week is fields. In fact, focusing on this is going to be a very special episode. Maybe an off the rails episode, of little things to have instead.

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Speaker 1
Two special guest we talked about last week, I think before, you know, it was one.

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Julie
Hey.

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Speaker 1
Hey, can I can she gets back?

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Julie
Yeah. Wow. Oh, okay. Thank you I appreciate it.

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Speaker 1
Yeah. So we're back for more of the weekend. Sam. Still on vacay? I think I don't know, maybe that, and one of our favorite shows here is wrapping up. And so we thought instead of doing our usual, here's our topic and here's how you can do better with it, we're going to put a different color on that same thing.

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Speaker 1
We were talking about the Vanderpump Marketing Rules from the show. Vanderpump Rules. Okay, so if you don't watch that show, it's a okay, stick with us. You'll eventually watch it. We want to go back to this episode right? Or, if you do watch it and you know what we're about to do. So I these two are super fans of the show, and then Ryder Dyson's day one watching Vanderpump Rules.

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Speaker 1
They watched it in real time over over a decade. And they arrest me for years about in the me watching it. And I'm like, I hate reality TV. I'm not watching the show. I want nothing to do with it. And, I broke down in February, ended up bingeing 11 seasons in like two and a half months.

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Speaker 3
And and you were right.

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Speaker 1
And you were right. So in this phenomenal show, it's it's the cast of trashy TV and, there's actually, like, watched it, compacted into 11 seasons. And IA2 and a half months of realizing it was the marketing angles to this would be kind of interesting to talk about how the, phone characters are people what you say?

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Speaker 3
Oh, I see the cast.

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Julie
The cast that works on characters.

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Speaker 1
Sometimes I feel like they are there, but.

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Speaker 3
You think they're.

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Speaker 1
After sometimes. Well, they want to be Sandoval, so I'll get back to that. So. But so, yeah, the cast has all kinds of other, products and projects and things that they're leveraging out of the show. And I think the cross-promotional ways they do that is really interesting. So we're going to today we're to talk about that with a vendor about marketing rules, where you see that, cast members on the show, we'll talk about Lisa Vanderpump, about Bravo, the network with the show airs and all the other spin offs of it.

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Speaker 1
mostly or or, what they're doing with this, you know, versions of the entire wrap up and talk a little bit about how some of this can be pretty good lesson for us, even in the B2B space as we, more so with that. And it's maybe what it really like usually to be like, today's topic is a team that's still going to do, you know, chapter one, Stassi Schroeder.

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Speaker 1
What? They know what they're doing. So, what are you ready for? Things that's going to oh, get something. That's okay. What happens, or are you ready for something else?

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Speaker 1
Awesome.

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Speaker 3
Before leaving.

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Speaker 1
Before we get into, the individual, cast members here, for those who are not initiated, Main Event rules is, a show that started off about, about the people that worked in a restaurant in West Hollywood, West Hollywood. Right now, they're all wannabe actors and singers and Hollywood folk, and they worked in Lisa Vanderpump's, restaurant called sur la stands for.

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Speaker 1
What do you want?

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Julie
Oh, gosh.

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Speaker 1
Oh my gosh, no.

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Julie
I don't oh so sexy.

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Speaker 1
Restaurant.

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Julie
Oh yeah.

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Speaker 1
Just initials of all time. But that's what this game they she owns two other restaurants as well. And they all kind of work there, as the show progresses, because I'm famous for the show. And then it becomes less about their job as waiters and waitresses and more about their job as reality stars, I guess.

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Speaker 3
Yeah.

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Speaker 1
So kind of imploding myself a little bit right now, but we'll talk about that later. So yeah, that's what it's about. That's kind of the basic set up. and then all these characters are, I guess, the cast members involved in other stuff. So they're fun. Yeah, we have a lot of notes. They just not so much. You're going to want to be able to keep track of all the things you want to try to get over.

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Speaker 3
Okay. Because there's a lot.

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Speaker 1
Yeah. So breaking down my chapters and go through 4 or 5 the cast members here and cast member one, chapter one is Stassi Schroeder. okay.

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Speaker 1
Well, I'm starting over. Okay. Okay. This is one of the, OG characters from the first season. what, 4 or 5 kind of main characters?

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Speaker 3
Okay, yeah. I mean, like.

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Speaker 1
Oh, yeah, she was.

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Julie
He mean.

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Speaker 1
Here is the manager, one of the managers of the restaurant, and I think he's going into the restaurant.

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Julie
I think so, yeah.

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Speaker 1
He's I follow him on Instagram. He still doesn't he that, Stassi was a waitress there. And let's just start. She's just kind of there. She's a bit of a mean girl who's in on a. This is true for all the characters. Kind of fall in love with them.

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Julie
Yes.

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Speaker 1
and then fall back in love and hate them. I love them for.

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Julie
All right. It's a roller coaster.

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Speaker 1
Made a roller coaster. So, she's, What? There. But you you're saying she's no longer on the show.

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Julie
Right?

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Speaker 1
What happened when she just wanted out, right?

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Julie
She got fired.

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Speaker 1
She goes, oh, dude. Yeah, we can talk about that. So, yeah, I guess I'm not the smartest people on the planet.

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Speaker 3
Yeah, we're not really sure that any of that good.

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Julie
Yeah, they're good TV, but not good people.

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Speaker 1
some of them got canceled or kicked off the show in 2020, which happened constantly during the pandemic, and the show came back and they were gone. They never really talked a lot about it until recently, but, you know, they got canceled. she had booster fame that launched a fashion line and published two bestselling books.

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Speaker 1
Right. So yeah, I had a podcast to you.

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Julie
Right. Yeah. She has a podcast.

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Speaker 3
It's still going on. she goes on to.

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Speaker 1
in a lot of focus. Right?

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Julie
Yeah.

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Speaker 1
I love that podcast.

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Julie
Stassi Lala.

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Speaker 3
oh wait, I just read that Stassi.

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Speaker 1
Yeah, yeah yeah, yeah.

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Julie
Yes.

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Speaker 1
Another woman worked at the restaurant. ceiling

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Speaker 1
and the woman didn't steal. And, both of them have filed in on this accusation that you got the show. Yeah, yeah, it's only came back. I know she'll talk about that later. Yeah. okay. So a lot of my podcast, which is a podcast got, I think. Oh.

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Julie
Jax.

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Speaker 1
You know.

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Julie
I thought Lala lala.

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Speaker 1
I think oh, she had given to them while I was in.

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Julie
It. Yeah. Sheena. Stassi and Katie Maloney now has one.

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Speaker 1
Almost all of them do. And the ones that don't are constant guests on the other ones.

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Julie
Yeah.

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Speaker 1
I don't listen to their podcast. My wife does something running downstairs. Once you get ready in the morning. So hey, I just found out that Joe was actually look at me.

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Speaker 1
But I see, used to podcast and the show itself to kind of launch this extracurricular, income for her. She wrote these books. That was a whole storyline, like a season 6 or 7 or something like that.

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Speaker 3
Well, I think even early on she was like writing a blog post for Lisa's.

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Julie
Yeah, yeah.

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Speaker 3
I mean, she was very adamant about, like, this is not what I'm going to be doing for the rest of my life, herself elsewhere to make money.

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Speaker 1
So, yes. And so, I mean, the crazy part about it is, is that the reality show right there just supposed to be their lives. Huge, following them both. Their lives aren't writing, but, like, why would anyone want this book? I mean, she's on the show. I thought, you know, oh, she's smart, like, I'm on the show, so I'm going to make a book, talk about the show, people.

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Speaker 1
But the times bestseller, right. The first one. The second one was like it was.

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Julie
I think it was.

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Speaker 1
Clear she had, she had the book, two books and then she had a fashion line and this was on the show. So this was the first time when I'm watching it, I'm kind of recognizing, oh, this is like product placement on steroids. And like, like you're watching the creation of the book. Yeah. Like the whole stressful, stressful part where she was, like, not writing and she was supposed to be, and, you know, what do the publishers are now?

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Speaker 1
The publishers have to be on the show as well, which if you're publishing the book, that was probably fine. I was thinking, oh, these other people are getting their ten minutes on the show.

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Speaker 3
Yeah. Now she's promoting him on his career like.

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Speaker 1
Oh yeah, she's on the show. Right. But so she's.

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Julie
Yeah.

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Speaker 1
She kind of leveraged that fame and, and these other things. You know it reminds me of in sports athletes have a shelf life right. In kind of like 30. a lot of them try to get before they retire. And I think my comrades in the world are like, you know, that like, the average guy in the NFL, NBA or MLB, have signed hustles that have restaurants or laws or insurance companies or whatever, make sure they have an ongoing income.

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Speaker 1
That's what it reminds me of what I see right?

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Julie
Yeah.

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Speaker 1
There you go.

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Julie
Yeah. Well, she got I think it's pretty cool that she was able to leverage, like you're saying, all the her side gigs to become her full time because she did get canceled. But she did get asked back to be on the Valley, I believe. And she. Yeah. And she turned it down.

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Speaker 1
She's done.

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Julie
For now. Yeah.

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Speaker 1
The Valley is a spin off that just started this year. We'll get to it later. that's another cool thing. Yeah. So, Okay.

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Julie
I didn't know. Yeah. So she's able to sustain herself and her family based on all these businesses.

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Speaker 1
Pretty smart, pretty good.

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Julie
And she says it's a good mental health thing though.

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Speaker 1
Like love. Yeah. That's the thing you for today. Like a movie of the day. Like a million people on the show narrative for somehow or another. But was one you rooted for you.

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Julie
To.

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Speaker 1
It for specific.

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Speaker 3
Purposes like and.

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Julie
There. Yeah. Yeah.

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Speaker 1
so you know she was grateful someone's leveraging her podcast and social media presence to maintain brands for brands visibility, engagement even past the show. So she's she's a brand new brand on the show. Took it away from the show. And you have to have a living kind of cool. Okay. Next one we have Stephanie. Last you chapter two, Lala Kent.

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Speaker 1
Be pretty good. So Lala and when I look at, you know, curious about my wife, both curious about how much money celebrities make. Or so I thought. A show which was paid the most. you know.

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Julie
Yes.

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Speaker 1
So I don't know how many times with Google richest cast members on Vanderpump. Lisa Vanderpump, who started the show and she used to be on Real Housewives right. But which one?

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Julie
Beverly Hills.

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Julie
Yeah. When's the Housewives episode? Yeah.

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Speaker 1
That's one. I mean, there's two video. So yeah, she's she started this whole show. She's always at the top of the list. She was pretty much independently wealthy even before Housewives, and did pretty well in real estate, something like that. Yes. She does very well with the restaurants as well. So she was always at the top of the know what I call the normal people?

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Speaker 1
well, I can't say usually number one on the list for money. well, I came into the show around season 3 or 4. She came later. It's pretty early, but she's not one of the original cast members. She came in second. Very and her whole thing was she was kind of a she wasn't a waitress.

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Speaker 1
You like the hostess right. You said.

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Speaker 3
Yeah. Which is what this is about. Yeah.

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Julie
That is.

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Speaker 3
The.

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Speaker 1
Okay. So let's talk about that for a second to that. So have you been to.

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Julie
I've been to a sir Tom Tom and pump. yeah I think yeah. All right.

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Speaker 1
if you've been to the restaurant and when you were there, you only went because you watched the show, right?

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Julie
Oh, 100%.

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Speaker 1
So you're watching the show and you're like, there's this alley opening out is, you're like, oh, I want to see the alley. Yeah. People hanging around the.

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Julie
You know, and we it was really packed. So we are the coolest thing that happened is that we saw Lisa's son Max. Yeah. And Ariana's brother Jeremy. Okay. Is that same side here?

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Speaker 1
Yeah. Max works there. I enough. Yes. He was a waiter, I think.

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Julie
Yeah, he was. I think it was managing when we were there. But we took a we took pictures with them. Yeah.

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Speaker 1
So but you went because of the show. That's when we'll give a Lisa's part of this later the like that's another thing like yes the show. But it's also drawing people into the restaurant. And he was just no, no. So at Tomtom all the other restaurants work and we'll get it down the line. there was like a book.

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Speaker 1
Book launch. I think it.

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Julie
Was. Yes. Yeah.

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Speaker 1
So now you're thinking, oh, well, I want to go to the only good restaurants I watch on TV.

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Julie
And.

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Speaker 1
Then book launch. You sell books?

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Julie
Yeah.

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Speaker 1
The marketing opportunities between these different events is.

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Julie
Yeah, we were there for a friend's wedding, and my Bravo friend and I veered off from the group specifically to go to these restaurants and spend money there.

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Speaker 1
And they're pretty close to, like, within a couple block radius, right?

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Julie
Yeah. One went to our next door.

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Speaker 3
Like, what other restaurants would I know of the five name you know. Right. So, I think name, like, all of her, right?

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Julie
Yeah. And we had to get the goat cheese balls because they've marketed those on the show so much.

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Speaker 3
And I was like,

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Julie
Yeah, it's this it's pretty incredible. You've been that.

00:15:04:21 - 00:15:08:25
Speaker 1
Been to the the, Yes. Paris set up.

00:15:08:27 - 00:15:09:25
Julie
Yeah. Okay.

00:15:09:28 - 00:15:13:05
Speaker 1
A restaurant in, Las Vegas. Paris hotel.

00:15:14:11 - 00:15:26:02
Speaker 1
Okay. Just called in about Paris and it's gorgeous. It's cool. I didn't get to go. Cheese balls. I can't stand out there in French. I can't film and get. Only went because I seen the show.

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Julie
Right.

00:15:27:09 - 00:15:36:15
Speaker 1
Where it's like back to la la la la. It was a hostess. And, she's kind of a logical. She looks, she goes off the truth teller, the group, I guess.

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Speaker 1
Which I find to be generally true. I think, she had launched a makeup line fairly early in her in the set up here called give a mala. did you guys know about me before I did? You see.

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Speaker 3
I think I googled it.

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Julie
I've never I'm not either but of it it's great.

00:15:57:23 - 00:16:18:23
Speaker 1
What's the makeup store at? my AMC at 41st. And you know, it's, Let's get it. Yeah, I was in also with Carrie in this episode that we just watched it, and I was like, oh, all I had was makeup line. So I all them just being a dude hanging around, they just walked by like, you know, like, I'm going to find this while eye makeup.

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Julie
And did you find it?

00:16:20:02 - 00:16:32:03
Speaker 1
You know, I couldn't find it. I said, hey, I'm gonna go ask this lady who works here where they give them all the makeup. And she was like, if you do it, never talk to you.

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Julie
That's so funny.

00:16:33:19 - 00:16:52:09
Speaker 1
Yeah, I had this makeup line. she eventually had, some children and started a baby clothing line. she had a podcast, I think, also called given long, long, what is it she did that I thought was kind of weird though, was to give them all over the whole deal. Like there's a okay, that was her makeup line.

00:16:52:11 - 00:17:12:28
Speaker 1
It was a brand. Yeah. And the show shows multiple episodes of her kind of getting started with that brand. And then she built it up, and she had some office space, and her then husband's. We talking about it, but she was in his office and he had like, you know, she also like the production assistant that she was, I think marketing calls trying to promote this thing.

00:17:12:28 - 00:17:23:29
Speaker 1
And it was kind of interesting to see again, it's the show leveraging or pushing an additional brand, but using that brand for its own content. Deals in the it's smart unusual.

00:17:24:02 - 00:17:27:12
Speaker 3
And she made like products of her. Get more.

00:17:27:12 - 00:17:28:07
Speaker 1
Like yes.

00:17:28:07 - 00:17:35:27
Speaker 3
Make up after. Yeah eventually like the nasty nickname she.

00:17:35:29 - 00:17:43:13
Julie
Yes really like puts her off on sale I think going for as well. Yeah.

00:17:43:16 - 00:17:50:02
Speaker 3
And. Yeah and that was really interesting the way she did that she used the show to help her. yeah.

00:17:50:02 - 00:18:10:03
Speaker 1
Like she, I mean, that's the only reason I know her name is because of the show. So it's smart. One thing she did I thought was not smart though. I like but she decided to unbranded herself from her makeup line. so she, she said this on me. I haven't checked it to see this has happened I think find it also.

00:18:10:03 - 00:18:19:22
Speaker 1
But she was on episodes of hey you know I'm rebranding. I gotta remove my name from it. So it's insane. I thought it'd be its own thing. And I thought, why would you do that?

00:18:19:24 - 00:18:20:09
Julie
Right.

00:18:20:13 - 00:18:39:04
Speaker 1
For a few reasons. One, we only know how to make it because of your name and your fame on the show. And too, it's been around about at this point, 6 or 7 years. So any kind of equity built in that, that label, you're just destroying it. It's not really unusual to me that you would do something like that.

00:18:39:04 - 00:18:46:26
Speaker 1
You know, I don't know how ever again. She is the richest individual cast member on the show. So I think she's pretty smart in that way.

00:18:47:00 - 00:18:48:20
Julie
That shocks me that she is.

00:18:48:22 - 00:18:55:21
Speaker 1
But you know what? Now that I think about it, when she divorced him, it was a major Hollywood producer with a lot of money. Maybe that's what a lot of the wealth came.

00:18:55:23 - 00:18:56:27
Julie
Yeah.

00:18:56:29 - 00:19:01:06
Speaker 1
So I just didn't make it like I did very well.

00:19:01:09 - 00:19:09:12
Julie
Well, I looked it up and it just says give them lala.com. So maybe I know she talked about it a bunch. So maybe she didn't follow through with it.

00:19:09:14 - 00:19:12:22
Speaker 1
Dot com about that for months.

00:19:12:24 - 00:19:16:04
Julie
Maybe people talk to her talk some sense into her.

00:19:16:06 - 00:19:21:16
Speaker 1
Well first of all of that for her.

00:19:21:18 - 00:19:51:07
Julie
Another thing about Lala that I thought was so sorry not to derail this, but she, I thought it was pretty funny how she took the viral moment of her story. send it to Darryl, who's her attorney with the girl's name. I don't know, the whole. The whole scandal. Yeah, from the scandal. She did these, series of stories on our Instagram and saying, send it to Darryl, who's her lawyer, and it kind of caught on and went viral.

00:19:51:07 - 00:20:01:02
Julie
So she made sweatshirts or some merch saying, send it to Darryl. And she used that money to put a down payment on her house now in LA in the Valley.

00:20:01:04 - 00:20:09:14
Speaker 3
So a lot of them did this during her mustache. Like, yeah.

00:20:09:16 - 00:20:10:16
Julie
Yeah. And for.

00:20:10:22 - 00:20:14:04
Speaker 3
I was supposed to buy it back because if my can't.

00:20:14:06 - 00:20:24:24
Speaker 1
We'll talk about scandal specifically in a little bit. it's a big kind of nuclear moment. So, viewers and friends.

00:20:24:26 - 00:20:27:16
Julie
say the least.

00:20:27:18 - 00:20:39:17
Speaker 1
But, it it was kind of a big moment. Happened about a year or two ago. And, if you don't know that, if people didn't watch the show and I was hearing about it before I started watching. Yeah. One of the reasons I started watching the show, actually.

00:20:39:21 - 00:20:42:05
Julie
It was on CNN, for goodness sake. A lot of.

00:20:42:05 - 00:20:57:00
Speaker 1
Stuff. but we'll come back to that. So, I think it's going to say a lot. No. Okay. Well, I'm going to skip the next one and go to, chapter three with, Kristen Doherty. She's okay.

00:20:58:19 - 00:21:20:19
Speaker 1
Kristen is also a, original cast member. She was a waitress there. She got fired multiple times, came back. She's one of the older cast members. Most of them in there, start off in the early mid 20s and show going on for 11 years or whatever. So they're in their 30s and some of the 40s now. But, she was with the older ones, her Jackson, one of the older ones to start out with.

00:21:20:21 - 00:21:30:12
Speaker 1
And she was just a lot to deal with. She seemed like her and Jack's were the ones that stirred up the most to kind of keep storylines going.

00:21:30:15 - 00:21:31:22
Julie
Yes.

00:21:31:25 - 00:21:53:18
Speaker 1
Issues about people sleeping with each other, saying crap about another person on the show or whatever. so she's kind of controversial figure, but one of the things she did on the show that I think was, I thought was kind of dumb at the time, but I think it's still no sort of t shirt like, and as we watched it when I was at least twice, maybe three times now.

00:21:53:20 - 00:22:06:05
Speaker 1
Yeah. Watching it, guess what? It's an episode of the show. And so she watched it once on or watched it on Vanderpump Gainer from spin off The Valley, which started this year 12 months ago.

00:22:09:06 - 00:22:27:07
Speaker 1
She relaunched it on there recently and I was like, man, is this thing doing well or not doing well or like what's going on in this t shirt line? if you guys know anything about it. And she doesn't put catchphrases like, Jax does version of like, I guess I'm gonna say loosely, but like, she kind of designs them.

00:22:27:09 - 00:22:40:12
Speaker 3
Yeah. And I would say that's probably her, like, it's her vibe to, you know, she's very in it. Yeah, it's in the crystals and yeah, it's like readings and astrology.

00:22:40:12 - 00:22:44:08
Speaker 1
And poor decisions with boyfriends. Yeah, but one of the worst.

00:22:44:12 - 00:22:45:18
Speaker 3
In white wine.

00:22:45:21 - 00:22:45:26
Speaker 1
And.

00:22:46:03 - 00:22:46:14
Julie
Yes,

00:22:46:14 - 00:22:52:18
Julie
I don't know how successful it is, but I hope it is. But the relaunching and everything makes me skeptical.

00:22:52:25 - 00:23:03:26
Speaker 1
Yeah. And I've not seen that she's, like working on other things. Like, I don't think she has the money and then she has her t shirt, but.

00:23:03:29 - 00:23:12:00
Julie
Well member they did the WeHo wine. That's true with Stassi. Katie. Yeah. Oh, that's what it was, which is a WeHo.

00:23:12:02 - 00:23:28:02
Speaker 1
The characters. Stassi. You know, we talked about that for, Kristen we're talking about now. And Katie, who we may talk about, I don't know, I got to get it launched. The wine line. a lot of them, like, liquor.

00:23:28:04 - 00:23:28:23
Julie
Yeah.

00:23:28:26 - 00:23:37:12
Speaker 1
The show show's about a bar and restaurant. So, in fact, Lisa infamously sells her, her wine. And for I. Yeah.

00:23:37:15 - 00:23:38:12
Julie
Yes.

00:23:38:14 - 00:23:40:15
Speaker 1
Very proud of that. Featured all over the show.

00:23:40:17 - 00:23:41:15
Julie
And it's.

00:23:41:18 - 00:23:42:17
Speaker 1
Like they talk about it.

00:23:42:22 - 00:23:44:19
Julie
Right?

00:23:44:21 - 00:23:47:28
Speaker 1
Yeah. It was a meal that just over the last couple of years.

00:23:48:00 - 00:23:49:01
Julie
Yeah.

00:23:49:03 - 00:24:06:18
Speaker 1
Each other and I could collapse. But yeah, that was the formation that also featured on the show. So it's kind of building in this interest. It's like I'm seeking out makeup for a while. I'm not, you know, aware. Right. it makes you think that, oh like some of the liquor stores there or, you know. Oh, I wonder if this place carries it.

00:24:06:18 - 00:24:09:16
Speaker 1
This is the whatever thing of the shows people.

00:24:09:18 - 00:24:22:12
Speaker 3
And like I would also say, just being fans of the show, like, if I were to get to the gift, I'm going to go straight for you, get some sort of Bravo related thing.

00:24:22:14 - 00:24:23:23
Julie
Yes, 100%.

00:24:23:26 - 00:24:27:26
Speaker 3
Like the fan base also helps promote awesome.

00:24:27:27 - 00:24:37:09
Speaker 1
Yeah, yeah, it's kind of it's the reality to me, the geekiest thing I've ever seen on this project, it's the reality show version of the Marvel Universe.

00:24:37:12 - 00:24:39:00
Julie
Yes.

00:24:39:03 - 00:24:40:00
Speaker 3
Yeah. Bravo.

00:24:40:02 - 00:24:41:28
Julie
Especially with Bravocon now.

00:24:42:00 - 00:24:55:01
Speaker 1
Convention that happens that every member of that network is about reality shows or reviewing reality shows or talking about what's happening next on the album shows. It's it's yeah, it's crazy. Yeah.

00:24:55:03 - 00:24:57:08
Speaker 3
Just tuned into that as well.

00:24:57:10 - 00:25:02:27
Speaker 1
Yeah I've been trying to avoid that attention. But I do see the clips online all the time.

00:25:02:27 - 00:25:09:03
Julie
No it's good I love Andy. Shout out in the okay.

00:25:09:03 - 00:25:19:07
Speaker 1
So anything else about Kristen. She's usually the bottom of the like the bottom the list of people making money off her stuff here I, I like he's it's tough character right.

00:25:19:10 - 00:25:21:01
Julie
She's not as beloved.

00:25:21:01 - 00:25:29:14
Speaker 1
Okay, let's move on to chapter four. Jax Taylor. So, Jax. You see, what.

00:25:29:17 - 00:25:30:07
Speaker 3
I said was.

00:25:30:10 - 00:25:33:29
Speaker 1
Oh, you don't like that?

00:25:34:01 - 00:25:35:05
Speaker 3
He's problematic.

00:25:35:07 - 00:25:37:10
Julie
Do you love him?

00:25:37:12 - 00:25:38:13
Speaker 3
he's a bully.

00:25:38:15 - 00:25:41:29
Speaker 1
Yeah, I, I kind of declare early on, Jackson's my boy, which.

00:25:41:29 - 00:25:44:03
Speaker 3
Is the a wild thing. And they say.

00:25:44:08 - 00:25:54:15
Speaker 1
That he's the number one guy in this group. So for those that don't watch it, Jax is probably the six that had to be main character. You know, he's probably equals it. He's the main.

00:25:54:15 - 00:25:56:18
Speaker 3
Character who's the number one.

00:25:56:20 - 00:26:17:00
Speaker 1
So even though from the early part of the show, he's a bartender, sir, he's kind of nicely, actor, model body, they all are. But, like, he's looks like that kind of guy. and he sweats a lot. Drinks a lot. They all drink. They're all constantly drunk. I think Jax is easy to drink this time. All of them and.

00:26:17:03 - 00:26:18:22
Speaker 3
All a pathological liar.

00:26:18:25 - 00:26:21:08
Speaker 1
And he will tell you. Yeah. Why would you believe me?

00:26:21:08 - 00:26:23:15
Julie
I'm a lawyer, right?

00:26:23:18 - 00:26:25:18
Speaker 1
He's a villain show.

00:26:25:21 - 00:26:26:14
Julie
Yes.

00:26:26:17 - 00:26:33:28
Speaker 1
Villains are like, why is Jackson the villain show? He's a very good. I've had friends like Jax is the face. So, like, when you're in.

00:26:34:05 - 00:26:34:25
Julie
Wow.

00:26:34:26 - 00:26:53:21
Speaker 1
Yeah. When a group of guys, like, Jax is with Tom, and, I'm happy with it. And that one guy that's a little bit out there, they still your boy? It's like I kind of related to that a little bit with Jax. I also understand why women would beat him, which I think both of you do. Yeah.

00:26:53:23 - 00:26:54:19
Speaker 1
Okay.

00:26:54:22 - 00:26:57:01
Julie
Love to hate love to hate love day.

00:26:57:01 - 00:26:58:17
Speaker 1
That's kind of. That's the way he was.

00:26:58:17 - 00:26:59:28
Speaker 3
He's entertaining.

00:27:00:00 - 00:27:00:17
Julie
Yeah.

00:27:00:23 - 00:27:02:15
Speaker 1
The reason I had him around.

00:27:02:17 - 00:27:03:17
Julie
For sure.

00:27:03:20 - 00:27:22:17
Speaker 1
Jackson's big mistake was telling Lisa that it was his show and not hers, and then piling in on the, controversy that everyone else canceled. And so he also was removed from the show, in 2020. and then, he got married to, a woman named Brittany who was on the show was a story like that as well.

00:27:22:19 - 00:27:43:26
Speaker 1
he's just relaunched. Left. It has come back. it was, you know, Ali, because they're all older now. They're all babies. Things. So it's like him and his friends of Ali First and Dodie we just talked about. She's on it as well. you know, here a lot of the other cast members are signing up to be on season two, which makes us worry that maybe Vanderpump's ending.

00:27:43:28 - 00:27:44:12
Julie
Right?

00:27:44:12 - 00:27:57:13
Speaker 1
You don't know, the season finale was reporting the third part of the reunion, which is really the season finale for the most recent season of Of Rules airs tonight, so we don't know if it's ending tonight or not. but that's kind of the rumor.

00:27:57:14 - 00:27:58:22
Speaker 3
Feels like.

00:28:00:24 - 00:28:20:10
Speaker 1
so Jax has, come back and he's going on spin off and he's on Bravo with the Valley, currently at the same time, Lisa is not really on the show anymore for definitely Valley, starting a new show called, Vanderpump Villa. all new characters and all the cast member.

00:28:20:15 - 00:28:21:15
Speaker 3
That you.

00:28:21:18 - 00:28:22:22
Speaker 1
Watch, I watched and it's.

00:28:22:22 - 00:28:25:16
Speaker 3
Like, yeah. So I feel like now you. And then we.

00:28:25:16 - 00:28:26:06
Speaker 1
Are.

00:28:26:09 - 00:28:29:21
Julie
You are. And everything's more recent for you. Yeah.

00:28:29:28 - 00:28:39:12
Speaker 1
Very. So yeah. So, any of the other shows a spin off involved one of the tell you, him and Brittany's idea.

00:28:39:14 - 00:28:41:26
Speaker 3
Which I wonder if they would get.

00:28:41:29 - 00:28:42:21
Julie
Right.

00:28:42:23 - 00:28:56:16
Speaker 1
Jax was also one of the very first ones to start promoting side hustles on the show. And, he had an episode where he got married to the guy in a parking lot, sweater off, and it's been a fighting. It's been white. Cable is kind of a thing.

00:28:56:18 - 00:28:57:07
Julie
Yes.

00:28:57:14 - 00:28:59:20
Speaker 1
He started a sweater line.

00:28:59:22 - 00:29:00:06
Julie
Yes.

00:29:00:10 - 00:29:07:25
Speaker 1
I thought was dumb. I don't know if it ever got off the ground or not. Talked about it all the time on the show. But you never saw him do anything with.

00:29:07:25 - 00:29:09:03
Julie
It, right? Right.

00:29:09:05 - 00:29:13:12
Speaker 3
well, he was he's very much modeling. Yeah. Trying to do that.

00:29:13:14 - 00:29:25:29
Julie
That white cable knit chunky sweater or whatever it's called. It is in the clubhouse. And he's clubhouse. Yeah. For Watch What Happens Live. It's like framed. Yeah.

00:29:26:01 - 00:29:32:14
Speaker 1
so he had a sweater like nothing ever happened with my knowledge. He had an exercise app remember. Like he tried to right there.

00:29:32:15 - 00:29:34:18
Julie
Oh yes.

00:29:34:20 - 00:29:39:09
Speaker 1
Excuse me. Just take your shirt off. I'm working on right things.

00:29:39:11 - 00:29:43:08
Speaker 3
You have other cast members like, So. Yes.

00:29:43:14 - 00:29:44:16
Julie
Yeah.

00:29:44:18 - 00:29:45:09
Speaker 3
So thank you.

00:29:45:09 - 00:30:00:03
Speaker 1
Yeah, yeah. This hustlin stuff in and it never really took off for it. I think it involved everybody all the time. But he currently it's kind of come back a little bit as the show that is good. Valli's good.

00:30:00:09 - 00:30:01:20
Julie
Yeah.

00:30:01:22 - 00:30:16:20
Speaker 1
and he has not one but two bars now. So he has the one bar. He's, he's kind of talking about on the Valley and again, using the show to promote a restaurant or whatever. I'm sure people are already ready to go see what the hell's going on at Jackson's bar.

00:30:17:22 - 00:30:24:06
Speaker 1
To my knowledge. And then I read last week he's opening a second bar with one of the Toms, Tom Schwartz.

00:30:24:09 - 00:30:25:12
Julie
Oh wow.

00:30:25:15 - 00:30:45:09
Speaker 1
Yeah. It's interesting that Tom Schwartz is doing something about Tom Sandoval because of scandal all I guess we'll talk about this. So we got yeah. Jackson's doing all that. He also had during the years when he got fired before the Valley. So the last four years I guess. I saw he was also promoting a t shirt line and baby clothes and things like that.

00:30:45:09 - 00:30:48:18
Speaker 1
And they all had the settings for the show and then one guy in this group.

00:30:48:21 - 00:30:51:06
Julie
Oh yeah.

00:30:51:08 - 00:31:08:08
Speaker 1
there's a kind of a Andy Warhol type painting of him that's in his apartment where he was totally out of his mind. Oh, no. And, it's kind of Andy Warhol view of his head, and I'm sure it's. I see now and then the valet is even wearing those clothes. Right. They're selling.

00:31:08:11 - 00:31:09:02
Julie
Yeah.

00:31:09:04 - 00:31:10:23
Speaker 1
Product placement. They're pretty good. Yeah.

00:31:10:25 - 00:31:15:27
Julie
And on an episode he was promoting that hair regrowth.

00:31:16:00 - 00:31:22:16
Speaker 1
That question, the Castle question. They needed this and they're like that. You know, Jackson never saw an opportunity to market something.

00:31:22:21 - 00:31:24:02
Julie
Yeah.

00:31:24:04 - 00:31:50:10
Speaker 1
Making a dollar. but he's kind of the most, obvious one when he does it. I think some of the other works in the natural storyline, things they're doing on the show, like he's just like, can't sell, as you know, the brands, the hair, the growth, whatever it was. knew that if they signed Jackson, they weren't going to get the most reliable spokesperson that they were going to get airtime on Bravo, right.

00:31:50:12 - 00:32:08:13
Speaker 1
Pretty good. So I, I kind of wonder if in those situations they had to pay extra for that episode even. so yeah, we're going to feature you on the show as part of the storyline, but we're going to take in a few million for for that placement. Right. Well, you know, we initiate with Jackson, so he that's the deal.

00:32:08:13 - 00:32:29:27
Speaker 1
You know, I don't know I be curious to know. That behind the scenes. But you know you think about influencers now brand influencer marketing this whole deal right. Where people interact with influencers because they're social media following. you know, certainly these characters have big social media followings, but that's I don't know what you're tapping into for it exclusively.

00:32:29:27 - 00:32:34:27
Speaker 1
You're wanting to get on the show. Yeah. You know, millions and millions of other people as well.

00:32:35:04 - 00:32:35:25
Julie
Right.

00:32:35:28 - 00:32:57:22
Speaker 1
Jack definitely does that. Okay. To come to the one that might be controversial. but this is chapter five. I'm saying the law at home. Schwartz. and so the reason these guys are put together on the list here is because they're the called collectively the Toms. They both happen to be named Tom. They were roommates, met pretty early.

00:32:57:22 - 00:33:19:04
Speaker 1
They moved to have, Hollywood of Craigslist. This is to actually just talk to. That was the third roommate. Yeah, I got this stuff together. they're all dating different people on the show. the same of all the dating. Jodie on first meeting, he was on some other characters. We'll get to the met. she was, with dating.

00:33:19:04 - 00:33:30:21
Speaker 1
Katie eventually got married. The divorce. and he saw someone that shouldn't have also contributed, maybe to some of the standalone problem.

00:33:32:01 - 00:33:50:03
Speaker 1
So been kind of fan favorites, and then became part of that. Really? I think this it's a smart woman said, well, these guys are pretty famous or very beloved and please go back in time. They weren't beloved people.

00:33:50:07 - 00:33:51:23
Julie
Yeah, they were.

00:33:51:25 - 00:34:12:01
Speaker 1
Dudes and friendly, happy or trying to help each other and friends. I remember those good times. But Lisa Vanderpump saw this. Well, I'm gonna leverage their name, and we're gonna pray for Tom. Tom. And she offered them kind of part ownership in it for some pretty low money. but when you look at how much they make profit, then I realized it wasn't that much.

00:34:12:03 - 00:34:13:01
Julie
Right.

00:34:13:03 - 00:34:33:27
Speaker 1
They should have. She should have gone for a lot more. but you want to use their name to get people to come to this restaurant, which completely worked well. They spent at least a season they had in two seasons, joint destruction, trouble trying to get this restaurant open, and all the drama around that. So, like, literally the whole season for those characters, the storyline was about the opening of a restaurant which was going to be featured on the show.

00:34:33:27 - 00:34:38:29
Speaker 1
Make people want to buy food. Why did you go to Tom? Tom? Yeah, this is the clock thing.

00:34:39:00 - 00:34:45:29
Julie
Pretty cool. at it's cool. Yeah, it was a she does. It was a really cool vibe.

00:34:46:05 - 00:34:52:01
Speaker 1
Oh, yeah. Did you see it? You the Tom's now they expect it into you, right? I'm going to see it.

00:34:52:03 - 00:34:53:05
Julie
Yes.

00:34:53:07 - 00:35:16:23
Speaker 1
Brother Schwartz, he's got his, So they're the ones that were opened. they just they met for a while and they side opened their own restaurant, which is terribly named Schwartz and which is also opening the show. and then we spent a season with getting that thing together, and, they show it on the show. People lined up around the block.

00:35:17:26 - 00:35:35:28
Speaker 1
So they were it, you know, they also different points. I think they bring this back up. I just read I have a bourbon label as well as they're trying to get off the ground again so you know. Oh yeah I don't think they're lame. But like you know they're on a show that's about restaurants and bar life and they're opening restaurants and bars.

00:35:36:00 - 00:35:41:29
Speaker 1
Literally. So like it kind of all goes together. Makes some sense.

00:35:42:01 - 00:35:48:19
Julie
And then Tom Sandoval, ventured off into some music, unfortunately.

00:35:48:22 - 00:36:09:15
Speaker 1
Yeah. Yeah. It has, a lot of talents and one of them is, music. I think the band Tom's involved in most extras. Yeah. And so he's used the show. Also love the band. And I'm going to say music. Yes. I like Tom, I don't know, we talked about this. If he was in town, would you go see him?

00:36:09:17 - 00:36:11:22
Speaker 1
I guess the band was playing at Brady or something.

00:36:11:22 - 00:36:13:21
Speaker 3
If someone gave me tickets.

00:36:13:21 - 00:36:17:20
Speaker 1
And if I were that someone, yeah.

00:36:17:23 - 00:36:21:01
Speaker 3
Just to see what it. I don't know that I would steal time.

00:36:21:04 - 00:36:23:17
Speaker 1
Really? Is it is it because of the scandal

00:36:27:12 - 00:36:39:20
Brenda
And that's a wrap. We hope you've enjoyed our little chat and found ways to grow your own marketing strategies. Remember to subscribe wherever you listen to podcasts and follow us on social media at Littlefield Agency.