The Flywheel: Attract, engage and delight your B2B customers

The traditional sales funnel’s latest evolution is the Flywheel. It’s been the foundation of our agency’s strategy since day one, but everything changes over time. We’ve found out that when it comes to content marketing, sometimes this journey is not linear– it’s more like a revolving door.

The Flywheel can be broken down into three phases: Attract, Engage, and Delight. That's what makes this model a game-changer for keeping your marketing fresh and interactive. It's all about making sure that your customers stick around and bring their friends too—or what we like to call "evangelists."

So, if you're needing a little shake-up of your strategies or just great advice on how to connect better with your audience, this episode is a must-listen for anyone looking to up their content marketing game as we gear up for the selling season.

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