Marketers rejoice! Google cookies live!
Episode description
In this week's episode, Sam and Roop dive into everything from the bittersweet farewell to our summer interns to the surprising news from Google. Our interns—Tatum, Careena, and Lauren—have been a whirlwind of creativity, even making a TikTok that went viral with over 92,000 views! As they head off to new adventures, we can't help but feel a mix of pride and a touch of sadness. It’s been a fantastic summer with these bright minds adding a fresh perspective to our work.
But, let's get real, Google did WHAT?? The unexpected decision to keep third-party cookies around a bit longer has sent everyone into a spiral. This pivot is a game-changer for marketers everywhere, and we break down what it means for you and your digital strategies. It's not just about the technical jargon; it's about understanding how these shifts impact our everyday work and the ads we see, especially since many had been preparing for a world without these tracking tools.
Roop and Sam do their best to explain what this news means for your B2B brand. If you have more detailed questions or need specific advice, feel free to reach out to Chris Kizer, our in-house expert at the agency.