Little Talks - podcast cover

Little Talks

Littlefield Agencylittlefieldagency.com

Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.

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Episodes

🚨 Special Guest Alert: Brian Pappas Speaks!

We’re stoked to have Brian Pappas joining us in our Tulsa studio this week! Many Littlefielders go way back with Brian from our days working together when he was with our media partner down in Dallas. These days, he’s rocking it as the Director of Paid Search at Moroch Agency. Brian sat down with Sam and Roop to chat about our impending cookieless future. Plus, he dropped a fun fact about himself you won’t want to miss! Brian’s a pro’s pro when it comes to paid search, and we’re super thankful h...

Feb 28, 202432 min

Six Things We Learned About Producing A Podcast

Roop & Sam have learned a thing or two after the last three years of podcasting. We've talked to a lot of B2B prospects and clients who have considered podcasting, but hesitate because they don't know where to start. So this week, listen in to hear how to get started, and most importantly what not to do. Trust us, we've learned a lot through trail and error over the last three years! Tell us what you think!...

Feb 21, 202423 min

Best & Worst Super Bowl Ads

Happy Valentine's Day from Littlefield Agency! This week we talk the Big Game and our takes on the best and worst Super Bowl ads of 2024. Major theme: celebs took over during the commercials breaks this year. Some were done very well, some not so much. Who are our winners and what ad is our ALL TIME favorite Super Bowl ad? Listen in to find out. Tell us what you think!

Feb 14, 202425 min

B2B Dealership Marketing Challenges (and Solutions!)

Brock Campbell joins us this week. Brock heads up our client engagement and project management teams, and he has a lot to say about B2B dealership marketing. Also, we discuss Roop avoiding being arrested yesterday. You will definitely want to join us for this episode to hear about his crazy travel through Kansas yesterday! Tell us what you think!

Feb 07, 202418 min

How to Enhance Your Email Marketing Strategy

We focus on one key topic today and that is everything you've heard about email marketing is probably wrong. You're receiving nearly 150 emails every day. Guess what? So is your prospective B2B customer. How are your emails cutting through the noise and how are you nurturing your customers / prospective customers? Tell us what you think!

Feb 01, 202419 min

Notes From A B2B Salesman: Scott Loyd

This is it! Our 100th episode (!) of Little Talks, and what better way to celebrate than with a special guest AND announcement that Littlefield Agency has been named one of Ad Age's 50 Best Places To Work in 2024 ! Truly an honor. See how we celebrated here. Our guest this week and Sam go way back (they used to be neighbors!). Scott Loyd is a partner and head sales honcho at Innovative Technology Solutions LLC. ITS specializes in CRACK (no really, listen to the podcast to hear what that actually...

Jan 24, 202427 min

Six Tips To Up Your Marketing & Sales Presentation Game

This week Sam & Roop take a quick break from digital marketing trends and provide a POV on how you as a marketer or sales person can enhance your organizational presentations. Let's be honest, whether internal or external, you as a B2B marketer are always presenting and we want to help you take those presentations to the next level. Tell us what you think!

Jan 16, 202415 min

What You Need To Know In Google's Cookieless World

One percent of Google Chrome users are officially cookieless as of last week. What does this mean for your B2B brand? This is one of the most critical topics of 2024. Google Chrome plans to rewrite digital advertising and marketers are going to have to adapt. On this week's podcast we jump into what's ahead and what to expect as the digital marketing world goes through a seismic shift. Tell us what you think!...

Jan 10, 202419 min

Have An Outdated Website? Here’s How You’re Going To Fix It

We’re down to the last two episodes of 2023! It continues to be a busy season for Littlefield Agency with lots of travel, lots of good food and lots of great time with our clients, including a quick cameo from Ditch Witch Marketing Communications Manager, Sean Hubbard, who was visiting during our recording session. Check […] Tell us what you think!

Dec 12, 202318 min

LinkedIn Tips To Enhance Your B2B Following

Welcome back to another edition of Little Talks with Littlefield Agency, where Sam and Roop discuss your latest and greatest B2B digital marketing trends and tips. We love this time of year as we gather with clients, and wrap a wonderful 2023 before gearing up for the new year. Roop and Sam have really focused on […] Tell us what you think!

Dec 06, 202316 min

Why B2B Marketing Is More Like B2C Than You Probably Think

Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam discuss B2B digital marketing trends. We hope you and your family had a wonderful and relaxing Thanksgiving. During our time off, we not only ate great food, but we also recharged. We can’t believe it’s the last full week of […] Tell us what you think!

Nov 29, 202318 min

What In The World Is Going On At OpenAI, And Should You Be Worried?

Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam chat about all things digital marketing and what it means for your B2B business. This week, we keep it short and sweet—less than 10 minutes—as we cruise into Thanksgiving break. We know you’re already in that holiday state of mind! […] Tell us what you think!

Nov 20, 202310 min

Three Ways Your B2B Brand Can Use Video In Your Marketing You Might Not Be

Welcome to a special “construction edition” of Little Talks with Littlefield Agency, where we talk about your latest B2B digital marketing trends! It’s a big day at the agency—our construction remodel has officially begun! We are adding a few new conference rooms, a speakeasy lounge area for creative concepting, and you better believe the most […] Tell us what you think!

Nov 15, 202318 min

Three Tricks For Maximum B2B Landing Page Impact

Welcome to another Little Talks! It’s been a busy week of client meetings, with multiple visits from our friends at Grasshopper Mowers, Ditch Witch, and RibCrib, and we love it. Roop’s hair and beard is back after last week’s Halloween Edition featuring the cast of 90’s hit action film, Twister, and Sam has a construction […] Tell us what you think!

Nov 08, 202320 min

HubSpot’s (Kinda) Hidden Beta Features

Welcome back to a special Halloween edition of Little Talks with Littlefield Agency! What makes it a special edition you ask? Littlefielder costumes from the 90’s, that’s what! It’s a group effort to bring the 90’s classic Twister to life in a production that would make any local theater group green with envy. Group costumes […] Tell us what you think!

Oct 31, 202316 min

No One Is Reading Your B2B Content (And How To Change That)

Welcome back to another edition of Little Talks with Littlefield Agency! We were off last week, and it’s good to be back. Roop had a fantastic vacation at Disney World, and Sam is excited to announce that we have landed Magni America as a new client! They’re another great B2B manufacturing brand joining our amazing […] Tell us what you think!

Oct 25, 202317 min

How To Leverage AI To Free Up Time And Increase ROI

Welcome back to another edition of Little Talks with Littlefield Agency, where we talk about the latest and greatest B2B digital marketing trends! First up, let’s give a HUGE shoutout to Chelsea Clement and her family on the birth of their son Cooper! We are so happy for them. She is the best boy mom […] Tell us what you think!

Oct 11, 202321 min

The Future Of SEO For Your B2B Brand

What does AI mean for the future of SEO and your B2B brand? Roop shares what he and TB heard straight from the horse's mouth at HubSpot 2023 INBOUND. Tell us what you think!

Oct 04, 202320 min

Unlock Your B2B Email Strategy

We’re thrilled to have digital and CRM specialist, Mike from Grasshopper Mowers, as this week’s podcast guest! On this episode, Sam and Roop pick Mike's brain on all things HubSpot and email marketing. Tell us what you think!

Sep 25, 202326 min

It’s Time To Rethink LinkedIn

Roop started the year proclaiming it the "Year of LinkedIn", and as we hit the homestretch for 2023, the business-oriented platform has definitely won him over. Tell us what you think!

Sep 19, 202322 min

HubSpot’s INBOUND Unleashed

On this episode, Roop and guest co-host Taylor Bartley talk about new HubSpot features and updates, as well as some great insights from INBOUND 2023. Tell us what you think!

Sep 14, 202326 min

HubSpot’s INBOUND 23 Preview

Welcome back to another edition of Little Talks with Littlefield Agency, where we talk all things digital marketing as we head into the mad dash of September and Q4. It’s a great week here in Oklahoma (and a busy one). We’ve enjoyed the numerous in-person client meetings to prepare for 2024 marketing and media planning. […] Tell us what you think!

Aug 30, 202314 min

It’s Media Planning Season, Are You Ready?

Welcome back to another edition of Little Talks with Littlefield Agency, where we talk all things digital marketing so your B2B business stays ahead of its competition. Before diving into this week’s topics, we’d like to announce Sam was named the 2023 Family-Owned Small Business of the Year by the Tulsa Regional Chamber. His vision […] Tell us what you think!

Aug 24, 202319 min

ChatGPT Hits Some Growing Pains

Welcome to another edition of Little Talks with Littlefield Agency. Roop and Sam call this week’s edition “unplugged,” given that Brandon’s at a video shoot for American Augers and Trencor in Ohio. We went old school today (with no video), but it’s all good because we’ll be back in action next week with our normal […] Tell us what you think!

Aug 16, 202311 min

Welcome To The CAPTCHA Wars

Welcome back to another edition of Little Talks with Littlefield Agency! Yesterday, we were very happy to welcome Mike from Grasshopper Mower back to the office here in Tulsa. It was an incredibly busy and productive day with him as we worked towards all things 2024 planning. Additionally, a shoutout to Ditch Witch for a […] Tell us what you think!

Aug 11, 202316 min

Meta: AI Chatbots and AR Glasses

Good morning, and welcome back to another episode Little Talks with Littlefield Agency! Roop and Sam are thrilled to announce that Philip Yong will be starting as a new developer here at the agency tomorrow. While Philip makes his grand entrance, Allie Putnam, our summer LITern, will, unfortunately, be leaving us Friday as her internship […] Tell us what you think!

Aug 02, 202321 min

What In The World Is Going On At Twitter (er, X)?

Welcome back to another edition of Little Talks with Littlefield Agency. Sam returns from his quick day trip to Atlanta after an excellent meeting with a prospect, and Roop and the LA team had a great day at the office with Mike from Grasshopper Mowers. Speaking of which, we’d like to wish Mike’s wife, Chelsea, […] Tell us what you think!

Jul 26, 202319 min

Social Media Marketing Most Influential For B2B?

Welcome back to another edition of Little Talks with Littlefield Agency. Steve Roop, Sam Littlefield and Emma Tuttle talk all things digital marketing here in Tulsa, Oklahoma. Emma Tuttle is our second LITern and is wrapping up her second last week at the agency! She is a senior at THE University of Oklahoma studying advertising […] Tell us what you think!

Jul 19, 202317 min
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