Lissa Talks Print on Demand - podcast cover

Lissa Talks Print on Demand

Lissa Chandlerwww.lissachandler.com

Hey! My name is Lissa Chandler and I'm a professional photographer who's been selling print on demand tees and sweatshirts (and more!) on Etsy since the spring of 2022. And honestly? It is a freaking blast! 

If you are a new print on demand seller - or exploring the idea of print on demand! - this is the place for you! Having been in the POD space since the spring of 2022, I wanted to create a resource for creative sellers looking for realistic goals. Building a consistent income off of print on demand is possible but, in this podcast series, we don't believe in get rich quick promises or passive income idealization. Sound like your jam? So happy you are here! 

This limited series will launch weekly every Monday from January 8th to March 11th, 2024. Can't wait to share more with you!

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Episodes

Episode 032: How Long is This Going to Take | Building Your Print on Demand Business Takes Time!

How Long is it Going to Take to Build My Print on Demand Business? Welcome to our last episode of season two of Lissa Talks Print on Demand! Today, we are talking about a super important + weirdly uplifting (lol) topic: How long will building this business take? Here's a few things we'll chat about! Everything Takes Time Not Every Business is the Same There is Value in Every Creative Ventures One Idea Leads to Many Others Success isn't Just About Numbers Want to know this episode in a quick summ...

Nov 11, 202424 minSeason 2Ep. 15

Episode 031: Do I Have to Sell Shirts in My Print on Demand Business?

Do I Have to Sell Shirts in My Print on Demand Business? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Often, we hear a lot about selling shirts through print on demand. Personally, shirts are one of my bestsellers and I know they are for many different kinds of print on demand sellers through many different platforms. But! Does that mean you have to sell tee shirt...

Nov 04, 202424 minSeason 1Ep. 14

Episode 030: Should I Zig Instead of Zag In My Print on Demand Business?

Should I Zig Instead of Zag in My Print on Demand Business? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Alright, this one is a really fun + in depth one today! I am so excited to chat with y'all about this topic! And the topic? Should I zig instead of zag in my print on demand business? Here's some of our topics! What is Zigging Instead of Zagging? How Can This B...

Oct 28, 202436 minSeason 1Ep. 13

Episode 029: Is There a Way to Make Customer Messages Easier in My Print on Demand Business?

Is There a Way to Make Customer Message Easier in My Print on Demand Business? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Today, I am so excited to chat with y'all about a really unique but also mundane topic: making messages easier in your print on demand business. Here's what we're chatting about! Don't Be Afraid of Messages Your Policies are Your Policies Usi...

Oct 21, 202428 minSeason 2Ep. 12

Episode 028: When's The Right Time to Build a Website for My Print on Demand Business?

When's The Right Time to Build a Website for My Print on Demand Business? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Hey!! This afternoon, we are talking about a really fun topic: When's the right time to build a website? Here's a few topics we'll hit! First! Sorry for the Unexpected Break! A Website is Your Brand's Home Building a Website Can Take a Lot of Brai...

Oct 07, 202430 minSeason 2Ep. 11

Episode 027: What if My Print on Demand Designs Are Bad?

What if My Print on Demand Designs Suck? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! This morning, we are talking about a really important topic that can feel a little daunting but is also really exciting: Working with Print on Demand designs that may not be the best when you're first starting. Here's what we'll be chatting about! Your Designs Are Going to Suck a...

Sep 16, 202428 minSeason 2Ep. 10

Episode 026: Two Months of Selling Print on Demand on TikTok Shop

Episode 26: Two Months of Selling Print on Demand on TikTok Shop Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! We've got a different format than usual today! In this episode, I'm popping in with TikTok Shop updates from my first two months selling Print on Demand via the platform. Here's the recording dates! June 25th July 25th August 29th Should You Sell Print on ...

Sep 02, 202438 minSeason 2Ep. 9

Episode 025: What's an Ideal Customer in My Print on Demand Business?

What's an Ideal Customer in My Print on Demand Business? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Today, we are talking about something that's super similar to niching down but with a totally different approach: identifying your ideal customer for you print on demand business. This is a really fun episode and I hope you have so much fun listening to this + ide...

Aug 26, 202435 minSeason 2Ep. 8

Episode 024: Offering High Cost and Low Cost Items in Your Print on Demand Business

Offering High Cost and Low Cost Items in Your Print on Demand Business Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Today, we are talking about a really fun topic (as always!). That topic? It's about offering high cost and low cost items in your inventory as a way to build up your business and trust in your business, too! Here's a few of the topics we cover! Diver...

Aug 19, 202424 minSeason 2Ep. 7

Episode 023: Creating Collections in Your Print on Demand Business

Creating Collections in Your Print on Demand Business Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! As always, this episode today is a freaking blast! We are talking all about creating collections - basically design niches and topic niches - within our print on demand listings. Here's the topics we cover! How Collections Make Design Work More Fun Can Collections He...

Aug 12, 202428 minSeason 2Ep. 6

Episode 022: Should I Follow Trends in My Print on Demand Business?

Should I Follow Trends in My Print on Demand Business? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Today, I am so excited to chat with y'all about one of my favorite creative topics: Trends! I love a trend and also am so passionate about carving out your own individual style. Here's what we are talking about today! Trends Are Awesome Ask Yourself: Do You Like a T...

Aug 05, 202421 minSeason 2Ep. 5

Episode 021: Do I Need To Order Samples for My Print on Demand Business?

Do I Really Need To Order Samples for My Print on Demand Business? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Today, we are talking about one of my very favorite subjects. The subject? Ordering samples for your print on demand business. Personally, I think samples are SO important to print on demand businesses and can't wait to share my thoughts with you! Here's...

Jul 29, 202427 minSeason 2Ep. 4

Episode 020: How Can I Use Print on Demand in My Creative Business?

How Can I Use Print on Demand in My Creative Business? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Today, we are talking all about using print on demand as a way to expand your creative business. Here's a few things we'll address! More About My Print on Demand Background What Kind of Items Would You Like to See Your Work On? Focus on Your Designs + Your Art It's ...

Jul 22, 202437 minSeason 2Ep. 3

Episode 019: Should I Sell My Print on Demand Products on Multiple Platforms?

Should I Sell My Print on Demand Products on Multiple Platforms? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Here's What We Talk About This Episode! Diversifying Should Be The Goal No Platform Will Sell The Same Amount of the Same Items Pay Attention to Numbers Know Your Payment Deposit Options Have Fun! Want to know this episode in one quote? I've got you! "When...

Jul 15, 202427 minSeason 2Ep. 2

Episode 018: Why Do Print on Demand Shops Have So Many Listings?

Why Do Print on Demand Shops Have So Many Listings? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Here's What We Talk About This Episode! One Print on Demand Store = One Piece of the Pie 1000 Listings Doesn't Mean 1000 Designs Creating Awesome Designs Takes Time + Practice Breakdown of My Own Etsy Listings on June 9th, 2024 Why It's Great to Diversify Item Types in...

Jul 08, 202436 minSeason 2Ep. 1

Episode 016: Five Tips for Product Photography on Your Etsy Shop + Any Online Selling Platform

Welcome back my Print on Demand podcast, y'all! Today, I'm checking in with you and discussing a really fun topic: Five Tips for Product Photography on Your Etsy Shop + Any Online Selling Platform Here's What We're Talking About! Don't Overthink It Shoot By a Window Use Styling Items From Your House Don't Overcomplicate Images Using Sheets as Backdrops Want To Know This Episode in One Quote? Wonderful! "When learning product photography, it’s best to start really simple. Use even light, simple b...

Jun 08, 202423 minSeason 1Ep. 17

Episode 015: Should My Mockups Have White Backgrounds in My Print on Demand Product Listings?

Welcome back my Print on Demand podcast, y'all! Today, I'm checking in with you and discussing a really fun question: Should My Mockups Have White Backgrounds? Here's What We're Talking About! Why Are Minimal Product Photographs The Most Popular? White Backgrounds = The Truest Color Color Will Always Vary Because of Other Items Different Buyers Connect with Different Photos Sloppy Backgrounds v Intentional Backgrounds Most Important? Use Mockups You Connect With! Wanna know this episode in one q...

May 08, 202429 minSeason 1Ep. 16

Episode 014: Unique Ways to Market Your Print on Demand Business

Unique Ways to Market Your Print on Demand Business Welcome to my limited series on Print on Demand! In our fifteenth (and final!) episode I discuss: 10 Ways to Market Your POD Shop How More Advertising = More Recognition Marketing Within Your Genre Wanna know this episode in one quote? I got you! " When you’re new to business, ads can feel like a bad word. When you’re new to POD, niching down can feel like a bad word. One great thing about POD is that you don’t really need to niche down complet...

Apr 08, 202425 minSeason 1Ep. 15

Episode 013: How To Spot AI Mockups When Using Mockups with Your Print on Demand Designs

How To Spot AI Mockups When Using Mockups with Your Print on Demand Designs Welcome to my limited series on Print on Demand! In our thirteenth episode, I discuss ways to spot AI mockup photographs. Here's the biggest ways to spot them! Hands Look Wonky No Models Look The Same Something is "Off" Everything is Overly Smooth Look Closely at Each Item NOTE: I am not here to bash AI. As a longtime photographer, though, I thought it would be helpful to address the ways I spot AI images. Wanna know thi...

Apr 01, 202433 minSeason 1Ep. 13

Episode 012: Mockup Photographs in Print on Demand

Mockup Photographs in Print on Demand Welcome to my limited series on Print on Demand! In our twelfth (dang!!) episode, I talk about my experience as a photographer who shoots mockups and sells Print on Demand items. Here's some topic we discuss! Don't Overthink Your Mockups Simple Sells But Trends Do, Too Using Mockups for a Cohesive Vibe How I Use Mockups in My Print on Demand Business It's Okay to Use Different Mockups for Different Things Real Items Matter Understanding Item Colors in Mockup...

Mar 25, 202428 minSeason 1Ep. 12

Episode 011: All About Reviews in Your Print on Demand Business

All About Reviews in Your Print on Demand Business Welcome to my limited series on Print on Demand! In our eleventh episode (and first bonus episode!), we totally dig into reviews. Here's some of our topics! Most Reviews Are Amazing! Take a Deep Breath A Bad Review is Not The End of Your Shop Everyone is Going to Have Their Own Bias Know Your Platform Know When You are Going to Respond Have Form Responses How to Improve Customer Experience Wanna know this episode in one quote? I got you! "When y...

Mar 18, 202430 minSeason 1Ep. 11

Episode 010: Social Media and Selling on Your Own Website for Print on Demand

Social Media and Selling on Your Own Website for Print on Demand You've established your shop and figured out what works best for you and your awesome customers. What's next? Here's a few of our topics for today! Platform Selling v Your Own Website Driving Your Own Traffic Using a Blog on Your Website for SEO Using Social Media Wanna know this episode in one quote? I got you! "The biggest difference between selling on a platform versus your own website is this: If you’re on a platform, the traff...

Mar 11, 202425 minSeason 1Ep. 10

Episode 009: Expanding Your Niche in Print on Demand

Expanding Your Niche in Print on Demand Focusing on a niche means you'll eventually run out of ideas, right? Wrong! Lol. In this episode, we'll talk all about how to expand your niche across multiple design styles and genres. Here's some topics we discuss! Don't Get Obsessed with Niches How I Niche To a Feeling Don't Feel Constricted By a Niche How a Design Style + Series Can Help You Expand Unique Ways to Expand Your Niche You can see my Print on Demand Etsy shop here! "Since I’ve been involved...

Mar 04, 202428 minSeason 1Ep. 9

Episode 008: Scaling Your Designs With More Products in Your Print on Demand Business

Scaling Your Designs With More Products in Your Print on Demand Business If you design a tee shirt, should you turn it into a sweatshirt, too? If a mug totally bombs, should you axe it or put it on something else and try again? All your questions about product scaling are answered here! Get ready to learn cause this one is a fun one! Welcome to my limited series on Print on Demand! In our eighth episode I discuss: Start With Products You Like Different Products Have Different Demand Decide When ...

Feb 26, 202430 minSeason 1Ep. 8

Episode 007: Scaling Your Designs With More Designs in Your Print on Demand Business

Scaling Your Designs With More Designs in Your Print on Demand Business If you design a coffee mug of a raccoon wearing sunglasses and it starts flying off your online shelves, how can you keep momentum growing? And how can you stop anyone from stealing your design? All the info you need is here! Welcome to my limited series on Print on Demand! In our seventh episode I discuss: Does More Designs = More Sales? How To Keep Momentum Growing Validating a Niche Within Your Own Store Protecting Your W...

Feb 19, 202433 minSeason 1Ep. 7

Episode 006: Learning From Your Customers (And Yourself, Too!) in Your Print on Demand Business

Learning From Your Customers (And Yourself, Too!) in Your Print on Demand Business Welcome to my limited series on Print on Demand! In our sixth episode I discuss: Not Being Afraid to Pivot How Sometimes We Don't Love What We Thought We Did How I Test Items In My POD Shop A Refresh of Mixing What You Love With What Sells Ways I Pivoted My Photography, POD Shop, and Mockups How to Pay Attention to What Sells Wanna know this episode in one quote? I got you! " You started your shop to sell tee shir...

Feb 12, 202434 minSeason 1Ep. 6

Episode 005: Mixing What You Love With What Sells in Print on Demand

Mixing What You Love With What Sells: Print On Demand Welcome to my limited series on Print on Demand! In our fifth episode I discuss: Why Paying Attention to Customer Behavior Matters How Sometimes Our Shops Evolve in an Unexpected Way What To Do When One Item Pops Off How to Keep Your Shop Evolving And a Small Note on AI Wanna know this episode in one quote? I got you! “If you want to design merch for frog lovers but the turtle lovers find you, don’t be afraid to pivot. It’s okay to keep creat...

Feb 05, 202427 minSeason 1Ep. 5

Episode 004: You've Got Your First Print on Demand Sale! Now What?

You've Got Your First Print on Demand Sale! Now What? Welcome to my limited series on Print on Demand! In our fourth episode I discuss: The Background of My Shop Growth How POD Sales Work How To Look At Your Data How To Expand On That Data How Not To Get Into Your Own Head Realizing That Success Takes Time Wanna know this episode in one quote? I got you! “Sometimes you have to scale out big to get what’s going to work… is it the design that’s selling or is it the vibe? Think of it as a series. L...

Jan 29, 202434 min

Episode 003: A Quick Guide to SEO for Your Print on Demand Business

A Quick Guide to SEO for Your Print on Demand Business! Welcome to my limited series on Print on Demand! In our third episode I discuss: Remember that SEO Takes Time Think Like A Buyer, Not A Seller Casting Small + Wide Nets How Keywords Can Impact Branding Bad SEO Habits (or Habit, lol) Remember! SEO is Important. It is Not Everything. Are Third Party Apps Right For You? Wanna know this episode in one quote? I got you! "This is a creative business. It is a fun thing to create and to make. Use i...

Jan 22, 202433 minSeason 1Ep. 3

Episode 002: The Basics. How Does Print on Demand Work?

The Basics: How Does Print on Demand Work? Welcome to my limited series on Print on Demand! In our second episode I discuss: Finding a Print Provider How Payments Work Return Options Informational Cards What To Do When Your Shop is Slow Slow Times + Busy Times Wanna know this episode in one quote? I got you! "Something that holds a lot of people back from Print on Demand is that, sometimes, things go wrong. This is why I absolutely love Printify. The fact is, sometimes things go wrong. As a phot...

Jan 15, 202432 minSeason 1Ep. 2
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