Covid-19 Couldn’t Kill Coffee

A few months back, the outlook for specialty coffee was dire. Industry leaders feared that more than half of the coffee shops in the US would permanently close. To our delight and surprise, small coffee shops and roasters have proved far more resilient. Peter Giuliano, Chief Research Officer for the Specialty Coffee Association, shares how coffee shops have pivoted and become more digital and community-focused to not only survive but thrive in the current environment. We also discuss how the shift to at-home coffee consumption could reshape the industry long term, particularly the kind of coffee available at your local grocery store.