Philip Auld - "Retail is constant reinvention. Repeatedly, continually, consistently."

On this episode of Westside People, Philip Auld, former CEO and Managing Director of Trent, talks about his journey in fashion and what fascinates him about the business. From the importance of working with like-minded, passionate people, to knowing immediately the success or failure of a product when put in front of a customer, to understanding the delicate balance of getting ‘first price, right price’. Philip shares the wisdom he’s collected over his many years with Westside and Trent.

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CREDITS:

Guest: Philip Auld

Executive Producer: Umashan Naidoo

Creative Director: Liana Deboo

Created by Westside

This is a Maed in India production.

Head of Production: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Recording Engineer: Kartik Kulkarni

Sound Editor & Mix Engineer: Lakshman Parsuram

Senior Producer: Ruchi Sawardekar

Junior Producer: Jyoti Chaurasiya

Director & Video Editor: Jishnu Guha

Recorded at The Indian Audio Company