A Big Success - Gia: style at every size

On this episode of Westside Stories, Deborah Dawn Kharkongor, Buying Manager at Trent, takes us through the journey of Gia - Westside’s leading plus-size fashion brand. Deborah talks about how the aim of Gia was to make fashion accessible, trendy and affordable to plus size women, who had previously felt underserved by mainstream fashion. The brand is committed to learning what body positivity means to every woman, no matter her size, or her taste in fashion. Because after all, even curvy girls want to have fun. 

Shop the look here: www.westside.com

Follow Westside here: https://www.instagram.com/westsidestores

CREDITS:

Guest: Deborah Dawn Kharkongor

Executive Producer: Umashan Naidoo

Creative Director: Liana Deboo

Created by Westside

This is a Maed in India production.

Head of Production: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Recording Engineer: Kartik Kulkarni

Sound Editor & Mix Engineer: Lakshman Parsuram

Senior Producer: Ruchi Sawardekar

Junior Producer: Jyoti Chaurasiya

Director & Video Editor: Jishnu Guha

Recorded at The Indian Audio Company