Convenience is king
Anything that results in your product or service being more accessible is worth doing, yesterday.

Anything that results in your product or service being more accessible is worth doing, yesterday.
It’s not a step backwards provided you are wiser because if it. In this podcast I talk with Aaron regarding the advice that has already proven financially viable.
The lower your overheads, the greater your profit margins, the less inclined you are going to be to make decisions in your best interest finically short term, despite that which you understand to be in the best interest if your customers.
It is not to be left to your target audience to find out for themselves the potential benefits of buying what ever it is you are selling. If in conversation you aren’t sure what to make reference to, you don’t know your audience well enough.
What you do whilst waiting is more important a factor than how long you are capable of waiting for.
If the alternative is nothing, your time is worth no more than what is on offer.
Your ambitions can change, your interest can vary. The sooner this is understood, the less disappointed in yourself you will be for staying true to your original ambitions out of fear of judgement from others.
Don’t confuse being busy with being productive. Hours spent is not an indication as to how much was accomplished or whether the work done was worth doing.
As a parent, your time is better spent observing than imposing. What you would like your child to be good at, what you believe is best for them is irrelevant, should it be at the expense of their happiness and eventually, your relationship with them.
As with anything, the more often you practise, the better you become. With age, assuming you have been doing the same things for an extended period of time, we tend to forget that nothing we are capable of now we were at first any good at.
Time spent better understanding yourself is not time wasted, it is in-fact time those that scrutinised you for not having your “life sorted,” will regret not spending in a similar manner.
Most of us would rather have someone pretend they are ok to avoid the liability them telling you otherwise results in, that is a problem.
Energy spent trying to convince me energy better invested in those already interested. No matter how sweet the fruit, someone in the market for used cars isn’t going to buy it.
When trying to incentivise, should what you are offering require the customer to invest time and trust, subject to their understanding as to the value of their time, a discounted isn’t always enough.
What we choose to spend our time doing, who we choose to spend time with, who we are attracted to is predicated by that we have experienced. If you want to better understand yourself, allow yourself the opportunity to experience more.
What you believe is best only matters when no one is paying attention. The more attention you are paid, the more irrelevant your opinion becomes.
Your time is always going to be better spent taking small steps in any direction resulting in context as opposed to speculating regarding the potential repercussions of a large step in the wrong direction, resulting in inaction.
If it’s not something you are in contention for, you are in no position to be disappointed provided you don’t finish on the podium
Independent as to how appealing you believe all else you have to offer is, until you are perceived to be the best suited to help your target audience address the problems they consider of the greatest importance, you are focusing on aspects that are not yet relevant.
If they aren’t interested to begin with, they can’t be incentivised. On the contrary, regarding those interested, incentivising when unnecessary will adversely influence the perceived value of the product or service you are providing.
Until had, the conversations you are avoiding will remain the reason your customers aren’t receiving your undivided attention, often at the detriment of the service provided.
When starting out time is all you have, if not used efficiently, your story will end the same way it started, with talk of intent.
Given what we value is subjective, having an understanding as to what your intended audience are likely to appreciate and incentivising accordingly, despite having selfish intentions can result in you being perceived as selfless.
If you want to be trusted, be transparent. If your ambition is truly to help others, talk of not only your successes, but your failures.
The more choices you provide your audience with, the more opportunity you are giving them to justify indecisiveness.
You are having to argue your ability as you are yet to efficiently communicate how good you are at what you do and why your time is worth what you are asking for in exchange.
No one is great at anything they try the first time. Provided your interest is predicted by your ability initially, you won’t ever be great at anything.
If you aren’t being recommended, your customers aren’t yet confident their friends will be satisfied with the quality of the service provided.
Your intended audience is always going to be more inclined to consider what those with nothing to gain by speaking highly of you have to say about your services compared to that which you have to say regarding something they understand you directly benefit from the sale of.
Methods reliant on Talent aren’t replicable, as such me teaching of what proved viable for me given my talents only benefits those with similar talents. I believe my time is best spent talking of the steps I took to better understand what was likely to work for me to help you find what ever it is that was always destined to work for you.