OpenAI Released the Sora 2 Video Platform: Here's How it Works

Josh: Just yesterday openai released the most cutting-edge Josh: brilliant video generation model that has ever existed Josh: in history the videos are unbelievably realistic they sound real for the first Josh: time there is dialogue and you can even copy yourself and clone yourself into Josh: this new application as an ai version of you it's weird it's creepy it's a little Josh: bizarre but it's very effective and the way that they packaged it is really Josh: interesting we're going

Josh: to get into all that but you just before we do i want you to kind of introduce Josh: everyone what is sora 2 what is this new software this new model all about i. Ejaaz: Think the the videos speak for themselves we're playing a Ejaaz: little recording here from this is the launch video which which shows some of Ejaaz: the videos so you can see a mixture of different uh crazy things of like a man Ejaaz: riding two horses at once a dog in space eating tennis balls crazy stuff but

Ejaaz: also some super realistic stuff as well, Josh. Ejaaz: Like, as you said, you could feature yourself or your friends in it, Ejaaz: scaling a mountain if you've never climbed before, or skating with a cat above Ejaaz: your head, as you're seeing on the screen right now. Ejaaz: Just crazy things like this. So this is OpenAI's latest and greatest text-to-video model. Ejaaz: Now, if that sounds familiar, it's because we've spoken about Google's VO3 in the past.

Ejaaz: This is OpenAI's punchback and response to that. And Josh, I wanted to hate it Ejaaz: it's really, really good. It's impressive. It's really, it's really impressive. Ejaaz: And it's impressive for a few different reasons. Ejaaz: First and foremost, the graphics are insane.

Ejaaz: They're like super realistic. It reminds me of like, you know, Ejaaz: do you remember the Will Smith spaghetti meme or the test rather, Ejaaz: where we would run it through like the early versions of mid journey and it Ejaaz: would just look so ridiculous. Ejaaz: Now, I actually did the spaghetti test myself.

Josh: It looks super. Ejaaz: Realistic so the graphics are insane but josh the physics have you tested out Ejaaz: the physics for this thing i actually have a demo that i want to demonstrate Ejaaz: here um look at this this is not a real Josh: Person yeah this is this is one of the coolest parts for me i Josh: think we're going to get into a lot of reasons why most people actually hate this Josh: release but i think one of the reasons why i love this release

Josh: and one of the things i think this model is kind of disguised Josh: as is this really high-end physics engine where Josh: it really has this deep understanding of the world around us and as result is Josh: able to generate this unbelievable content i mean this Josh: is the textbook glass test for people who are listening when you pour water Josh: in a glass and an arrow is behind it facing one direction upon the Josh: water reflecting against the arrow it should flip directions and

Josh: it passes the glass reflection test so what this shows is there Josh: actually is this very deep understanding of physics and i think that's Josh: that's one of the biggest driving forces to making this model feel so Josh: real i think as humans we're kind of just used to these expectations Josh: we have of how the world works and when they break that's when the videos start Josh: to feel fake this very much does not break uh it looks really good through and

Josh: through so in addition to this amazing physics engine there was one additional Josh: feature that was also equally as exciting for me at least which is audio and Josh: dialogue ijaz please walk us through yeah. Ejaaz: So uh in the opening trailer that open air released to demonstrate this product Ejaaz: uh that you can see on your screens now if you're watching it says everything Ejaaz: you are about to see and hear was generated by Sora 2. Let's watch a quick clip.

Josh: One year ago, Sora 1 redefined what was possible with moving images. Josh: Today, we're announcing the Sora app. Ejaaz: This isn't Sam, by the way, but it sounds like him and it looks like him. Josh: It's the most powerful imagination engine. Ejaaz: So the point is, if you wanted to get a character to speak and say something, Ejaaz: you can type up the dialogue.

Ejaaz: If you wanted sounds and effects that you can hear that matches the environment Ejaaz: that you've described or the video that you've generated, it automatically slots Ejaaz: in. And I've tried this in a few different ways since I started. Ejaaz: I said, I asked it to put me in a comedy skit and it added me into a comedy Ejaaz: skit where there was an audience laughing, jeering or booing me off stage.

Ejaaz: I got it to get me to scale a mountain and you could hear like the rocks kind Ejaaz: of like crumbling so the audio is also super cool but josh um i would actually Ejaaz: say the craziest feature that i saw or that i think has made this thing go viral Ejaaz: is this thing called cameo have you heard about it Josh: Cameo is my favorite part. In testing yesterday, after all the time that I spent Josh: with it, the one thing that I uniquely took away was, oh my God,

Josh: it looks just like me. It looks just like Sam. It looks just like you. Josh: I made this like funny collaborative video with you just to check it out. Josh: And it looks amazing. And I think this is the first time where a company has Josh: done what Google was able to do with Nano Banana, and that's create character Josh: continuity, where you can actually inject yourself into the AI content.

Josh: And it looks good. It's not perfect, but it's close. and i think that's what Josh: was so interesting about this release as a whole and that's what's making it Josh: kind of go viral over the last 24 hours is the fact that you can inject yourself Josh: into the video itself and we have some funny examples of this right that we're showing here.

Ejaaz: Yeah i mean just to kind of summarize what this does is you can basically add Ejaaz: yourself uh into any video that you want to create so you could be the protagonist Ejaaz: you could be the side character or support character it's whatever you want Ejaaz: but what's cool is you could also feature your friends or anyone that you follow, Ejaaz: maybe your heroes or the influencers that you'd like. And that's where it gets really crazy.

Ejaaz: It kind of like the way I was thinking about this, Josh, is it kind of breaks Ejaaz: the barrier of knowing someone, even if you either know them directly or you Ejaaz: don't know them, you can feel closer to that person that you followed or whatever that might be. Ejaaz: So in this example that I have on screen, this guy who has never met Sam Altman Ejaaz: in his life decided to create a video where he goes on an adventure with Sam.

Ejaaz: And it looks super realistically, Sam follows him all around. Ejaaz: He interacts with OpenAI employees, which again, he's never met. Ejaaz: And what that resulted in was Sam retweeting it and saying, haha, Ejaaz: Gabriel, this is hilarious. Like we should hang out at some point in real life, right? Ejaaz: So it's just this kind of like weird interaction or medium that I've never seen before.

Ejaaz: But there's also some questionable examples of this um in this video that i'm Ejaaz: showing on screen right now uh someone cameoed sam altman uh shoplifting in Ejaaz: target right can you please turn Josh: The audio on for this. Ejaaz: This is so good oh yeah absolutely yeah i want people to hear Josh: Please, I really need this for Sora inference. This video is too good. Josh: That's great. And for those listening, it's Sam Allman.

Josh: He's in a Target and it's like CCTV footage of him stealing a GPU and trying Josh: to run out the front door. It looks real. Josh: If they, Ejaz, if they would have led their promo efforts with this video, Josh: if they just would have dropped this without context, that would have been amazing Josh: because it's so good. It's questionable. Josh: We're like, if I were to see this without understanding that they had a new

Josh: video model, it would take me a second to figure out it's not real. It looks really good. Ejaaz: I think you also touch upon an important point, Josh, which is you found this video funny, right? Ejaaz: Like, you know, it's AI, but it also looks super realistic. And so you're like, Ejaaz: Sam shoplifting in Target. That's something I would never expect to see. Ejaaz: And the point is memes are so viral and OpenAI realized that.

Ejaaz: We're going to talk about a bit more about the social app that they just created. Ejaaz: But I think the point around them allowing you to cameo anyone, Ejaaz: including yourself in any video, means that they instantly have this viral network Ejaaz: effect where people want to watch the content that is on their feed because Ejaaz: it's created by the friends, Ejaaz: that people that they know or that they follow and their friends are doing the same thing.

Ejaaz: So it has this kind of viral effect where you just kind of want to see more and more content. Josh: And Idris, this isn't the first time we've heard the word Cameo used in this Josh: way. Are you familiar with the Cameo platform? Oh yeah. Josh: So the way it works is for the people who aren't familiar, you, Josh: you pay influencers or famous people or celebrities a certain amount of money Josh: and they will record a video of themselves saying something nice to someone.

Josh: So they'll be like, hey, happy birthday, whoever. Josh: And like, it's normally a funny gift or you'll see funny memes about it. Josh: But this is the AI version of that cameo where if you're a celebrity, Josh: it's probably very effective to and lucrative even to insert yourself into the Josh: platform. Not that you'll make money, but just use your likeness.

Josh: I mean, I have seen Sam Altman on my timeline more in the last 24 hours than Josh: I have in my entire life, because it's funny to see him doing things that are out of character. Josh: And if you want publicity, I mean, this is a great opportunity. Josh: In the settings, when you create your cameo, your digital avatar, Josh: you're able to set the privacy settings. Josh: So you could allow someone to either not collaborate with you, Josh: only mutuals can collaborate or openly collaborate.

Josh: And for the ones that have open collaboration, like Sam, it's really fun. Josh: I kind of loved watching it because you see this person who's normally very Josh: stoic, very proper in his portrayal around the company doing goofy things like Josh: stealing gpus from target so yeah i think cameo is pretty cool.

Ejaaz: Yeah and of course there's also the doomer takes which Ejaaz: i've seen a lot of over the last 24 hours which is like you're stealing someone's Ejaaz: ip you can put them in a precarious situation or spread misinformation all of Ejaaz: that being correct and i think it's going to come on to open ai's shoulders Ejaaz: to basically moderate and curate a lot of the content and make sure there is Ejaaz: no copyright infringement.

Ejaaz: Fun fact, actually, OpenAI announced when they launched Sora 2 that Ejaaz: probably using a lot of copyright material and if Ejaaz: someone that owns the ip of something that they're seeing for Ejaaz: example super mario wants to sue them uh they Ejaaz: have the option to opt out they just need to reach out to them but very aggressive Ejaaz: stance that that sam is taking here but josh um the other headline news about

Ejaaz: this sora 2 launch isn't about the video model itself but how they surface it Ejaaz: to users they created a brand new social media app Josh: This is where things get a little weird um because you just you'll remember Josh: just like two days ago we were just like hey this new meta feature that creates Josh: ai content that kind of looks like tiktok we don't really like, Josh: unfortunately or fortunately i guess depending who you're asking open ai

Josh: did the same for this release where in order to access sora Josh: 2 you actually need to download a new app get a beta code Josh: sign up and then scroll an algorithmic feed Josh: that surfaces these videos that we've been showing and it Josh: is amazing tech but an Josh: interesting way of delivering it now i do want to give open ai credit their Josh: advantage is that they almost always close the product loop so

Josh: like they had gpt and it kind of crystallized into chat gpt now they have video Josh: gen and it's kind of crystallizing into sora so they're taking the tech and Josh: they're doing what google has kind of failed to do which just create good products Josh: around it to like lock it in its place but this product seems a little questionable Josh: I think we've kind of notoriously been against the AI slop. Josh: This is an AI exclusive platform.

Josh: Basically, you sign up and you are only allowed to post AI generated videos, Josh: whether it be with your face or without. Josh: The entire algorithm is just designed to get you to scroll this feed. Josh: And we actually have an example of this right now. But there's a cool additional Josh: thing that we saw on top of this. Josh: I don't know if this is the first time, but one of the earlier times, Josh: which is sign in with ChatGPTHS.

Ejaaz: I haven't seen this out in the wild just yet. I think they offered it to a few Ejaaz: third-party developers, but this is the first instance where we see a really Ejaaz: curated signup process. Ejaaz: For those of you listening, when you log on to the app, you sign on with ChatGPT Ejaaz: or Gmail or whatever that might be. Ejaaz: And I would say it takes under 90 seconds to sign up. Ejaaz: The coolest part is what I would consider a five-second facial scan and voice recognition.

Ejaaz: You're seeing it on screen right now where Josh is looking at a bunch of numbers. Ejaaz: He's reading them out and then it's asking him to direct his head in particular Ejaaz: direction so it gets all kind of like angles of your face so it knows how to portray you Ejaaz: And after that, you're done. It can basically put you in any video and make Ejaaz: it sound like you and look like you. Ejaaz: Everything from like you jumping up high on a trampoline to you speaking and

Ejaaz: it mimicking your lips and accent perfectly. It's pretty insane. Ejaaz: So Josh is like retaking it now. I think a lot of people actually retake this Ejaaz: scene because it affects how high fidelity it is. Ejaaz: And then once you're in the app, you'll see the screen here where you can basically Ejaaz: define where you want your content to be spread, whether it's to only yourself, Ejaaz: people that you approve, or everyone.

Ejaaz: And I've kind of gone rogue, Josh, and I've gone with everyone.

Ejaaz: But that's the onboarding process. Super simple and easy. Ejaaz: And they've done the viral thing where I think each person that logs on gets Ejaaz: like five invites and you just send it to five more people and then they get five more invites. Ejaaz: So I don't know how many users they've taken on board, but it's a pretty slick process. Josh: The most amazing part about the onboarding process was how easy it is to clone yourself.

Josh: So that process that you saw where you scan your face, it has two purposes. Josh: One is to actually verify that it's you. So they're diagnosing the fact that Josh: you're actually a real person and you're not trying to clone someone else that isn't you. Josh: And then the other is, as you're saying these three numbers, Josh: which serve as verification, they also serve as voice identification.

Josh: And using just three numbers that you say out loud, they are able to generate Josh: a pretty accurate version of your voice to then use in the videos. Josh: So I think the onboarding process was very clean, very slick very impressive Josh: normally when you're feeding ai models data to emulate your voice you need to give them like Josh: quite a bit of words, at least a couple of sentences. This was three numbers. Josh: So whatever magic they're doing, it's working. It works really well.

Josh: And I guess now we can kind of get into takes, right, of what people are saying Josh: about this, because it's been a mixed bag of reviews from people all over the internet, right? Ejaaz: Before we get into takes, I just want to say I wanted to hate this product, Josh. Ejaaz: To your point, we spoke about Meta's version of this that they announced a few Ejaaz: days ago. And we were like, this is the end of entertainment.

Ejaaz: Like everyone's going to read or watch garbage slop and our attention spans Ejaaz: are going to dwindle to zero. Ejaaz: But after I started using the product, I was like, I can see why I would want Ejaaz: to engage with my friends more with this. Ejaaz: I can see how this could potentially be a productive thing, a very creative thing.

Ejaaz: And I think Justine Moore summarizes the difference between whether this new Ejaaz: social media app is competing with Meta or whether it's competing with TikTok. Ejaaz: She goes, OpenAI is building a social network, like the OG Instagram, Ejaaz: and not a content network, like TikTok. Ejaaz: They're letting users generate video memes starring themselves, Ejaaz: their friends, and their pets, and it sounds like your feed will be heavily Ejaaz: weighted to show content from friends.

Ejaaz: This feels like a more promising approach. You're not competing against the Ejaaz: other video generator players because you're allowing people to create a new type of content.

Ejaaz: And the videos are inherently more interesting funny engaging Ejaaz: because they star the people you know and i i can't help Ejaaz: but agree with this um i don't know whether featuring myself Ejaaz: in a video uh makes me like it more because it's me and maybe that's egocentric Ejaaz: and i need to discuss that with my therapist later or maybe it's because it Ejaaz: makes it feel more personal and at home and i can share it with friends because

Ejaaz: they know me and i think it would be funny to kind of joke about it in in some Ejaaz: kind of way josh do you do you agree or disagree with this take Josh: Uh, I kind of disagree. I don't think this is sticky. I don't think this is durable. Josh: I think it's interesting because of the novelty, um, because this is the first Josh: time you've been able to do this stuff. Josh: Um, as this becomes normalized, as in like 24 hours later, I find myself being.

Josh: Decreasingly excited about it. Josh: In fact, I haven't even opened up the app today, even though I probably spent Josh: like three hours on it yesterday. Josh: So I feel the drop-off hitting very hard.

Josh: Um, the novelty wearing off. I hope that they're able to Josh: figure out some sort of durable solution but at the same time Josh: sam he he says here um in response to criticism Josh: where the person who he's responding to says sam allman Josh: two weeks ago said we need seven trillion dollars and 10 gigawatts secure Josh: cancer and then sam allman today is saying we are Josh: launching ai slot videos marketed as personalized ads so Josh: this is there's we're getting mixed signals from

Josh: sam and sam's response to this which i appreciate the fact Josh: that he responded he said i get the vibe here but we do Josh: mostly need the capital to build ai that can do science Josh: and for sure we are focused on agi with almost all Josh: of our research effort it is also nice to show people cool new Josh: tech and products along the way make them smile and hopefully make Josh: some money given all that compute need i think he he is kind of thinking about

Josh: this in the sense that he needs to make a product he wants to try to go viral Josh: they need to raise money they want more users and this is a good attempt at Josh: that ejs if you remember the the companions from grok and how viral that went Josh: when they launched it it was a different strategy, Josh: but it was a viral strategy in order to get Grok into more people's hands, Josh: get more daily active users, get more people paying.

Josh: And I think this is probably a similar strategy to that, that they're pursuing Josh: in parallel with this 10 gigawatts and $7 trillion to cure cancer.

Josh: Do you have similar takes, different takes? Ejaaz: Yeah, I just think it's a necessary evil. I want to be aware of my biases when Ejaaz: it comes to this, because in the example of Grok Companions, Ejaaz: I think Elon's an amazing builder. Ejaaz: And he's doing so many other cool things, right? He's helping us get to space, Ejaaz: he's helping beam 5G anywhere in the world, and many other things.

Ejaaz: But he's also building, you know, these AI companions that can kind of like Ejaaz: take over your attention. Ejaaz: And the question that becomes like, why is he doing this? I think probably part Ejaaz: of the reason is, you know, he needs to appease shareholders, Ejaaz: he needs to bring in money somehow. Ejaaz: And one of the main ways to do it is attention. Attention pays for everything, Ejaaz: right? You get a subscription and off you go.

Ejaaz: But I do think that there is part of Sam Altman, Elon Musk, and now Zuckerberg Ejaaz: launching these slot machines, as people like to call them, that are trying Ejaaz: to create a new social medium. Ejaaz: I mean, like, Josh, do you honestly believe that social media is going to look Ejaaz: the same that it does right now in five to 10 years' time? Ejaaz: I don't know about you, but my answer is no, right? Ejaaz: We're going to be in a world where there's going to be a lot of AR,

Ejaaz: VR, and AI-generated things. We're going to exist in that world. Ejaaz: So the question then becomes, what does that world look like and what types Ejaaz: of content are served to people? Ejaaz: I think the other more nefarious take here is we may not be the ultimate audience Ejaaz: that they're designing for, Josh. Ejaaz: We've spoken a lot about how these big companies that control social media networks, Ejaaz: have teams specifically engineered around how to hook you on things.

Ejaaz: I think the nefarious take on this is these Gen Zers and younger generations Ejaaz: that are growing up are used to the short form content. They've grown up on Ejaaz: it. They don't watch long form content. Ejaaz: I don't know the last time a kid under 15 has said like, you know, Ejaaz: I've watched a movie that's longer than an hour and a half. Probably not, right?

Ejaaz: So I think they're capitalizing on this trend. I'm not saying it's good, Ejaaz: but I think from a business perspective, they're probably like, Ejaaz: this is the social media content that people want to see versus a black and Ejaaz: white biopic that is three and a half hours long. Josh: Yeah, that sounds about right. I think at worst, this is another TikTok,

Josh: Instagram, Facebook feed. I think at best, this is a really cool, Josh: high-fidelity physics engine in disguise that is just being wrapped in this Josh: wrapper so they can make some money, get some users. Josh: But we have some memes and some other takes, right? What is this on screen here? Ejaaz: Yeah, this is the new doom cycle for everyone, if they want to wear. Ejaaz: So you start off with Meta introducing Vibes, an AI video feed.

Ejaaz: Now you have OpenAI introducing Sora 2, an AI video feed. And it says, you are here. Ejaaz: And then next it has Google's probably going to release Viotube Shorts, an AI video feed. Ejaaz: And X finally is going to release Vine 2, an AI video feed.

Ejaaz: The point being is, it seems like every company is trending towards some kind Ejaaz: of new social media feed that capitalizes on AI generated video specifically Ejaaz: because it's so easily digestible and can go so viral and can get more users on board, Ejaaz: as we've said. So yeah, I just thought it was a funny take.

Josh: So some people hate it. Some people love it. But there are some cool mediums Josh: that can be explored. You have a couple of examples that you've prepared for Josh: us. Can you walk through this first one? Ejaaz: Yeah. So I've seen some really creative ways that people have used Sora too. Ejaaz: One of these examples, someone basically added a browser rendered HTML code Ejaaz: as the prompt, basically adding a bunch of code to create a website.

Ejaaz: And the video model ended up not only creating the website, Ejaaz: but scrolling through the website and some click-throughs Ejaaz: for that user so kind of shifting the Ejaaz: use of this tool from just purely entertainment into Ejaaz: something that's quite productive you can create not just static Ejaaz: mock-ups but real life mock-ups that you can interact with which i thought was Ejaaz: super cool um this other video i need to use the sound for this one was someone

Ejaaz: exploring whether you they could uh play a copyrighted song uh through a generated Ejaaz: video and the answer is Hell yes is the answer. Ejaaz: I don't know how OpenAI is going to deal with all the... Yeah, Ejaaz: I don't know how OpenAI is going to deal with all the...

Ejaaz: Lawsuits which i definitely see coming that way but i'm glad that he took a bold approach Josh: Um so it sounds like it's trying to emulate the sound and the vibe and the cadence Josh: of the words but those lyrics are all wrong that's not actually the lyrics of Josh: the song so while i recognize the song it's trying to make it's not the real Josh: lyrics so i wonder is it the.

Ejaaz: Same is it the same tune joshua is it something completely different Josh: No it's the same chords same melody same cadence in the singing it's just interesting Josh: the words are all wrong so that's that's just like an interesting observation Josh: having known the song that like okay they're close they're not quite copying Josh: it but like immediately i know what song they were trying to copy so that's Josh: just a funny side note i think we we also have one more example yeah.

Ejaaz: We have one more bob ross maybe so we have uh the style of a classic bob ross Ejaaz: episode except this was never filmed and this dialogue is not real at all in Ejaaz: fact he's references at the end the the infamous uh could a hundred men beat Ejaaz: a gorilla or could a thousand men beat a gorilla Josh: It's pretty funny you can really get creative with Josh: it and i think what we're starting to see today day two is people getting creative

Josh: with it and pressing the boundaries of what's possible infringing not Josh: infringing on copyright but you know using references that are popular in culture Josh: i've seen a lot of pokemon examples as well where pikachu is just everywhere Josh: like infiltrating d-day um causing havoc robbing banks a whole bunch of stuff Josh: so it's been funny to see the examples um but ijes you had a real life example Josh: that happened last night, right?

Ejaaz: Yeah. So yesterday when this released, we got invites and I was super excited to use it. Ejaaz: And my girlfriend heard all this noise and was like, you know, Ejaaz: what the hell are you excited about? Ejaaz: And I showed her some Sora videos and she was like, I need to use this immediately Ejaaz: because she leads marketing at a big company. And she was like, Ejaaz: I could do so much with this tool.

Ejaaz: And so I sent her an invite and she played around with it for about two to three hours, Josh. Ejaaz: And then we went our separate ways because we had to go to different And she Ejaaz: went to this networking event, which had, I think, 200 of the top CMOs at some Ejaaz: crazy brands and companies ranging across fashion, consumer products, all that kind of stuff.

Ejaaz: And they went around the table, each explaining about a bit of content that Ejaaz: they watched recently that they enjoyed. Ejaaz: And because Sora had just released, she was the only one to speak about Sora. Ejaaz: And the only way I could describe the reaction was she was inundated with people Ejaaz: asking for invite codes and for her to generate video prompts that they had Ejaaz: come up with as she explained what they could do.

Ejaaz: And the point I want to make around this is, I think we're underestimating how Ejaaz: much this kind of a tool is desired by people that are in marketing PR or promotional effects.

Ejaaz: And I think that whilst we view Sora 2 as purely an entertainment platform, Ejaaz: I think there are wider, more enterprise or business-like effects that could Ejaaz: end up creating quite a lot of value for open AI. Josh: I mean, you could even use this for sound design. You don't even need to use Josh: the video, create a song. Josh: You could copy a song without actually infringing on copyright.

Josh: There's a lot of utility to the model, which is why I'm like, Josh: I'm not sure how to feel because the model is fantastic. Josh: It is so good. It's just wrapped up in this kind of like kind of gross looking Josh: wrapper, which is the AI slot factory.

Josh: There's one interesting thing about the application in the Sora app that we Josh: didn't mention is that for the first time that I'm aware of, Josh: you can actually type to the AI what you want your feed to look like, Josh: and then the feed will algorithmically readjust based on your prompt. Josh: So they are doing something novel in that sense where you can choose your own Josh: feed. You can kind of curate the experience you want.

Josh: But whether that experience is something I want to lean into and fully support, TBD. Josh: Like, I don't know. I don't know if it's going to be a serious problem because Josh: I don't know how long this will last. Josh: But I think the actual physical, like digital model is fantastic.

Josh: And I hope that people figure out ways to creatively extract value out of that? Ejaaz: It's something cool. It's something novel. But I think they need to introduce Ejaaz: a few new sticky loops before this becomes like a truly viral thing. Ejaaz: But that is all on the agenda today. Ejaaz: Well, thank you for listening. I hope you guys enjoyed today's episode. Ejaaz: As usual, Josh and I, we feel the vibes on things.

Ejaaz: When there's a new product launch that we get super excited about, Ejaaz: especially ones that we can use in real time, Ejaaz: we go hammer and tong to give you the Ejaaz: best content and update and our views on it as Ejaaz: soon as we can but you know what's more valuable than our views your views the Ejaaz: feedback that we've seen and heard from you guys via comments likes dms sharing Ejaaz: has been invaluable and i just want to encourage you guys to please keep doing

Ejaaz: it the feedback is good the feedback is bad let us know dm us and share it with Ejaaz: all your friends and we'll see you next time Music: Music