Limited Supply - podcast cover

Limited Supply

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

S2 E1: Contest Winners Announced / The Kardashians Get Into Vitamins / Facebook Stock Drop

Nik and Moiz are back. Welcome to the season 2 premiere. Another no-holds-barred look at DTC with spicy takes and absolutely zero PR BS. The pair get into Instagram VS Tik Tok for user experience, interest rates, and fresh new health brand Lemme, from Kourtney Kardashian. They also announce the competition winners from last season, who will get a personal Zoom call with Nik and Moiz. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it ...

Oct 12, 202255 minSeason 2Ep. 1

S1 E12: Season Finale: Figma Acquisition / How Harley Finkelstein Changed Nik And Moiz’s Minds / Why There’s Never Been a Better Time to Bootstrap a Business

In this season finale, Nik and Moiz serve up some spicy takes on why Figma isn’t the democratic design tool it claims to be and so much more. Join the pair as they get into Adobe’s acquisition of Figma, why Shopify’s Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be...

Oct 11, 202246 minSeason 1Ep. 13

S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,

In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model. Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives. Nik and Moiz also interrogate Harley with a quick fire round of questions. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks...

Oct 05, 202239 minSeason 1Ep. 12

S1 E11: Shopify Part 1: Harley Finkelstein Answers Your Shopify Questions

Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge. Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners on Shopify’s functionality. Plus you’ll hear why strong partnerships are still a huge priority, how d...

Sep 28, 20221 hr 7 minSeason 1Ep. 11

S1 E10: Why Every Brand Should Create FOMO Through Killer Content

In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes. Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1. You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO. And if you’re looki...

Sep 21, 202225 minSeason 1Ep. 10

S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone

From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode. Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping. You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag...

Sep 14, 202256 minSeason 1Ep. 9

S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In Order

What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go. Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super e...

Sep 07, 202250 minSeason 1Ep. 8

S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love

Why is procurement like your Indian mom? Nik and Moiz dive into this, and all the DTC topics that matter, in this latest episode. How do you scale from an idea to an investment-ready business? Nik and Moiz answer one of their most frequently asked questions, offer four listeners the chance to have a 1:1, and get into why Moiz likes brands who build in public. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be ...

Aug 31, 202245 minSeason 1Ep. 7

S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets

What will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever. Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry with it, this is the unfiltered DTC marketing conversation you want to be a part of. Nik and Moiz w...

Aug 24, 202233 minSeason 1Ep. 6

S1 E5: Navigating Bankruptcy, Why Startups are Stupidly Overvalued, and the Klayviyo/Shopify Breakdown

What happens when your company’s race car runs out of gas before it hits the finish line? In this episode, Nik and Moiz lift the veil on what happens when a business goes bankrupt, as well as their advice on managing debt and payment terms. Join Nik and Moiz as they dig right into their takes on DTC bankruptcies and hacks to manage company debt. On the flipside of that coin, the pair dives into overvalued startups, as well as the latest news on Klayvio and Shopify. And if you’re looking to creat...

Aug 17, 202230 minSeason 1Ep. 5

S1 E4: How to Raise Cash In a Tough Climate / Outside The Box Marketing / Facebook And Shopify Reports

How do you raise cash for your brand when you’re facing headwinds? In this epic episode Nik and Moiz provide the solution, plus some non-direct response marketing tactics. Join the pair as they get straight into it. All action, no fluff, this is the unfiltered DTC marketing conversation you want to be a part of. They kick off talking cashflow, before opening the books on Facebook and Spotify’s latest performance reports, and digging into IPOs. And if you’re looking to create an app for your bran...

Aug 10, 202255 minSeason 1Ep. 4

S1 E3: How to Choose The Right eCommerce Credit Card / Sales Tax Black Hole / The Truth About Prime

How do you choose the right credit card for your business? Nik and Moiz have strong opinions on this and more in this no fluff, no PR deep dive into DTC. Nik and Moiz get straight into comparing the best deals on the market when it comes to eCommerce credit cards. You’ll also hear the truth around sales tax and the need for reform, and buying with Prime. You’ll also hear why the pair believe you should negotiate at every step, and why TikTok is eating Snap for lunch. And if you’re looking to cre...

Aug 03, 20221 hr 8 minSeason 1Ep. 3

S1 E2: Why Nik Sharma Bought Long Wknd / How to Optimize For Prime Day / Tales From Grow Conference

How do you choose a DTC brand to buy? Ask Nik Sharma, he rejected 3 before landing on Long Wknd. Nik and Moiz kick off with the NYC Grow Conference. From hosting the most successful after-party, to guests who totally bombed on panel discussions. The pair get into why PR filtered-conversations are the worst, and why aircon should be top of the organizer’s list. You’ll also hear the story of how Nik acquired Long Wknd, which brands did well over Prime Day, and how to get your DTC company ready for...

Jul 27, 20221 hr 3 minSeason 1Ep. 2

S1 E1: Nik Sharma and Moiz Ali: Why Native Rejected Investors / The Power of Scrappy Branding / Why Kim Kardashian is Your Ideal Buyer Persona.

From bootstrapping a startup to selling an eight-figure business. Come and join the no BS, no PR conversation. Join Nik Sharma and Moiz Ali for the first episode of their new podcast. They quickly get into the weeds of DTC marketing. From Facebook ads, tapping into your Gen Z audience, and the big landing page wins. These DTC pros introduce their business models, how they scaled their brands, and sold one for $10,000,000, and why Kim Kardashian is the buyer persona you need. The only DTC podcast...

Jul 20, 202259 minSeason 1Ep. 1
For the best experience, listen in Metacast app for iOS or Android