Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT . We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us. Search Engin...
Aug 07, 2023•28 min•Season 2Ep. 8
From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome. There are two excellent links below which offer some great advice: https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469 https://www.verywellmind.c...
Jul 24, 2023•23 min•Season 2Ep. 7
Have you noticed an increase in how many spam emails or text messages you’re receiving? We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware. We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology. We also talk a...
Apr 06, 2023•1 hr 29 min•Season 2Ep. 6
Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try. We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay fo...
Mar 08, 2023•32 min•Season 2Ep. 5
We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients. Links Openai.com to register and access for Chat GPT Future of Music - tweet by Eedham Rasheed AI designed football trophies - tweet by ESPN AI music - Instagram reel posted by ava_max_fan_daniel15 Upskill with accredited courses in AI by Duco Digital Training...
Feb 22, 2023•23 min•Season 2Ep. 4
Useful links https://datareportal.com https://convertkit.com/resources/blog/online-community https://gumroad.com https://www.squarespace.com/ecommerce/membership-sites https://www.ducodigitaltraining - courses to up-skill yourself and team https://explodingtopics.com/blog/social-media-trends How to reach us and any questions, comments or if would you like to appear on a future episode: Email : darren@ducodigital.com ; gemma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren Winter Follow an...
Dec 23, 2022•44 min•Season 2Ep. 3
How to reach us and any questions, comments or if would you like to appear on a future episode: Email : darren@ducodigital.com ; gemma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren Winter Follow and message us: YouTube , LinkedIn , Instagram and Facebook...
Dec 19, 2022•28 min•Season 2Ep. 2
Helpful links https://xello.world/en/blog/career-pathways-future-planning/ https://www.ducodigitaltraining - courses to up-skill What you need to start changing career or get a new job CPD log CV/resume Portfolio Credible LinkedIn profile Career Paths Arts & Communication Business Management & Technology Industrial & Engineering Technology Health Services Human Services Natural Resources Agriculture Career Clusters Within these paths are broad groups of occupations and industries, kn...
Sep 19, 2022•40 min•Season 2Ep. 1
Helpful Links https://www.inclusiveemployers.co.uk/diversity-calendar/?cn-reloaded=1 https://later.com/blog/diversity-in-influencer-marketing/ https://later.com/blog/grid/diversity-and-inclusion/ https://www.linkedin.com/business/talent/blog/talent-acquisition/ideas-for-cultivating-diversity-and-inclusion How to reach us and any questions, comments or if would you like to appear on a future episode: Email : darren@ducodigital.com ; gemma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren Wi...
Jun 19, 2022•14 min•Season 1Ep. 20
Helpful Links The Customer Lifecycle we discuss in the podcast https://www.business2community.com/marketing/9-key-customer-lifecycle-stats-2017-01736233 https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/ https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/08/five-customer-experience-trends-to-embrace-in-2022/?sh=32e5e0ea2862 https://www.cadesignform.com/blog/customer-experience-trends-2022 https://www.zendesk.co.uk/customer-experience-trends/ ht...
Jun 18, 2022•29 min•Season 1Ep. 19
Helpful Links https://monday.com/blog/project-management/sales-funnel/ https://lucid.co/product/lucidchart https://www.businessnewsdaily.com/15989-how-to-build-a-sales-funnel.html https://mention.com/en/blog/sales-funnel/ https://www.mailmunch.com/blog/sales-funnel https://www.clickfunnels.com/blog/sales-funnels/ How to reach us and any questions, comments or if would you like to appear on a future episode: Email : darren@ducodigital.com ; gemma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: D...
Jun 14, 2022•35 min•Season 1Ep. 18
Useful links https://getsitecontrol.com/blog/increase-ecommerce-sales-fast/ https://vwo.com/blog/7-ecommerce-homepage-best-practices/ https://www.coredna.com/blogs/ecommerce-site How to reach us and any questions, comments or if would you like to appear on a future episode: Email: darren@ducodigital.com ; gemma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren Winter Follow and message us: YouTube , LinkedIn , Instagram and Facebook...
May 17, 2022•17 min•Season 1Ep. 17
How to reach us and any questions, comments or if would you like to appear on a future episode: Email: darren@ducodigital.com ; gemma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren Winter Follow and message us: YouTube , LinkedIn , Instagram and Facebook...
May 09, 2022•23 min•Season 1Ep. 16
Helpful links https://ducodigital.com/blog/how-to-increase-online-sales-through-your-website https://ducodigital.com/blog/12-tips-for-local-seo-for-your-small-business https://ducodigital.com/blog/why-you-should-setup-your-google-my-business-page https://blog.hubspot.com/marketing/buyer-persona-research https://www.hotjar.com/blog/user-personas/ How to reach us and any questions, comments or if would you like to appear on a future episode: Email: darren@ducodigital.com ; emma@ducodigital.com ; g...
Mar 21, 2022•22 min•Season 1Ep. 15
Helpful links https://www.bouncevideo.co.uk/five-of-the-best-inclusive-video-campaigns-for-lgbt-history-month/ https://lgbtplushistorymonth.co.uk/resources/lgbt-history-month/curriculum-posters/ https://yougov.co.uk/topics/resources/articles-reports/2022/01/17/pay-more-attention-inclusivity-and-diversity-2022 https://www.harnham.com/post/2021-2/lgbt-history-month-reflections-on-alan-turing https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/latest-digital-marketing-trend...
Feb 24, 2022•25 min•Season 1Ep. 14
Helpful links Canva https://www.canva.com/ AI Writer https://ai-writer.com/ Google Analytics https://analytics.google.com/analytics/web/provision/#/provision Forbes Article – Tik Tok Has Now Surpassed Google As The Most Popular Domain https://www.forbes.com/sites/johanmoreno/2021/12/29/tiktok-surpasses-google-facebook-as-worlds-most-popular-web-destination/?sh=17c0781843ef Tech Tools For Small Businesses https://rewind.com/blog/tech-tools-small-business/ Top Digital Tools For Start Ups 2022 – An...
Feb 02, 2022•23 min•Season 1Ep. 13
Helpful links Social Media Trends for 2022 https://ducodigital.com/blog/social-media-trends-for-2022 Building An Engaged Online Community For Your Small Business https://ducodigital.com/blog/building-a-engaged-online-community-for-your-small-business 17 Influencer Marketing Trends for 2022 https://www.theshelf.com/the-blog/influencer-marketing-trends/ How To Start Your 2022 Marketing Plan https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/marketing-strategy-planning/ To...
Dec 20, 2021•49 min•Season 1Ep. 12
In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags? Should you bother about a strategy for hashtags? We cover all these questions and some conversational talk about new technology, Facebook's metaverse and the Apple conference (did Apple get it right in marketing terms or was it a marketing flop?). Helpful links Later's ultimate guide to using hashtags on social media Banned hasht...
Oct 29, 2021•37 min•Season 1Ep. 11
Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time. Handy Links Resilient Business Systems How to reach us and any questions, comments or if would you like to appe...
Oct 08, 2021•42 min•Season 1Ep. 10
Handy Links @theonlygirlinthegaff Best Hashtags to use Influencer Marketing Hub How to reach us and any questions, comments or if would you like to appear on a future episode: Email: darren@ducodigital.com ; emma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren Winter Follow and message us: YouTube , LinkedIn , Instagram and Facebook...
Aug 26, 2021•42 min•Season 1Ep. 9
Handy Links Free Countdown timer for website Best Hashtags to use Awareness Days Scheduling with Later.com How to reach us and any questions, comments or if would you like to appear on a future episode: Email: darren@ducodigital.com ; emma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren Winter Follow and message us: YouTube , Twitter, LinkedIn , Instagram and Facebook...
Aug 12, 2021•29 min•Season 1Ep. 8
4 Personality Types - which one are you? Listen to the podcast to learn more. Performer Self deprecator Overbooker Novelty seeker Lifehack - The University of Life Want to Stop Procrastinating? Think Like a Rhino. - YouTube 5 Mental Hacks To End Procrastination | Jim Kwik - YouTube How to reach us and any questions, comments or if would you like to appear on a future episode: Email: darren@ducodigital.com; emma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren Winter Follow and message us:...
Jul 31, 2021•22 min•Season 1Ep. 7
The 3 best things I've done for my online learning business - Helen Perry (helen-perry.co.uk) Do Open | How a simple email newsletter can transform your business (thedobook.co) Use AMP to send interactive emails with dynamic content Email Marketing Trends for 2021 from Smart Insights Email Marketing Trends from Influencer Marketing Hub How to reach us and any questions, comments or if would you like to appear on a future episode: Email: darren@ducodigital.com ; emma@ducodigital.com LinkedIn: Gem...
Jul 16, 2021•40 min•Season 1Ep. 6
Google Core Web Vitals Update - https://www.semrush.com/blog/core-web-vitals-study/ Apple and Privacy Updates in iOS 15 - https://www.macworld.com/article/348249/apple-continues-its-privacy-crusade-in-ios-15-and-macos-monterey.html News re the EU saying out data protection is adequate https://www.theguardian.com/technology/2021/jun/28/eu-rules-uk-data-protection-is-adequate-in-boost-for-business Google Speedtest for Pages & Websites https://developers.google.com/speed/pagespeed/insights/ Goo...
Jul 02, 2021•58 min•Season 1Ep. 5
Show Notes/Links 1. The Human Rights Foundation – Guide for LGBTQ Best practice for Marketing & Ad Campaigns https://www.thehrcfoundation.org/professional-resources/lgbtq-marketing-and-advertising-best-practices 2. Website Planet – Guide to success in the LGBTQ marketing 2021 research https://www.websiteplanet.com/blog/smb-guide-success-lgbtq-market-best-practices/ 3. Ads of the World – Examples of LGBTQ & Pride Campaigns https://www.adsoftheworld.com/collection/highlighted_lgbtq_adverti...
Jun 19, 2021•40 min•Season 1Ep. 4
Links Amazing photography in Tokyo on Twitter : @TokyoLuv Helen Perry: https://www.helen-perry.co.uk How to reach us and any questions, comments or if would you like to appear on a future episode: Email: darren@ducodigital.com; emma@ducodigital.com LinkedIn: Gemma Walton Follow and message us: Twitter, LinkedIn , Instagram and Facebook...
May 26, 2021•40 min•Season 1Ep. 3
Show notes More people own a cell phone rather than a toothbrush! Link to Emma's Instagram Reel about Covid - does it motivate you to publish your own Reel? Measuring your LinkedIn profile success with Social Selling Index (SSI) and how you can improve your SSI stats . Setting your privacy settings to private for LinkedIn. Follow this link to create a secondary language in your profile on LinkedIn. a Click the Me icon at top of your LinkedIn homepage. b Click View profile . c Click Add profile i...
Apr 27, 2021•36 min•Season 1Ep. 2
If you have any comments for our show or if you'd like to appear on a future podcast, contact darren@ducodigital.com.
Mar 31, 2021•33 min•Season 1Ep. 1
