The Avengers was most certainly not a household name in South Africa prior to the radio series. With no national television service until 1976, The mechanism simply was not present in the country to show television programs to mass audiences. While many other countries reveled in the filmed adventures of John Steed and Company, South Africa was not equipped to join in the fun.
The series took Britain by storm and made a major impression in the American markets, being that greatest of rarities, a British series given a network transmission slot. However, as a film series, rather than a videotaped one, The Avengers was able to gain a modicum of exposure in South Africa through film
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