Fiona Melvin Farr - Strategic Marketing Consultant
Episode description
💬 Show Notes
Join Jo McFarlane, candle maker and coach, as she illuminates the path to entrepreneurial success in the candle-making business. In this episode, she chats with Fiona, a seasoned marketing consultant and social media expert, to explore the essence of crafting a robust marketing strategy. Learn how to identify your target audience, make the most of social platforms, and create content that engages and converts. Whether you're a budding candlepreneur or looking to refine your existing business, this episode is packed with actionable insights to help your brand shine bright.
Chapters:
(00:00) Introduction
(01:20) Fiona's Marketing Expertise
(04:45) Importance of a Marketing Audit
(08:30) Developing a Strategic Marketing Plan
(12:10) Understanding Your Target Audience
(15:50) Social Media Platforms for Business
(19:35) The Power of TikTok for Brands
(24:10) Navigating New Social Platforms
(28:55) The Role of Facebook for Businesses Today
(33:40) Utilizing Social Media Insights
(38:15) The Possibility of a Business without Social Media
(43:00) The First Steps in Business Marketing
(47:25) Fiona's Top Marketing Tips
(52:40) How to Connect with Fiona
(55:50) Conclusion
Fiona Melvin-Farr
Instagram @fionamelvinfarr
Facebook @fionamelvinfarr.consultant