Fiona Melvin Farr - Strategic Marketing Consultant - podcast episode cover

Fiona Melvin Farr - Strategic Marketing Consultant

May 15, 202454 minSeason 2Ep. 1
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Episode description

💬 Show Notes


Join Jo McFarlane, candle maker and coach, as she illuminates the path to entrepreneurial success in the candle-making business. In this episode, she chats with Fiona, a seasoned marketing consultant and social media expert, to explore the essence of crafting a robust marketing strategy. Learn how to identify your target audience, make the most of social platforms, and create content that engages and converts. Whether you're a budding candlepreneur or looking to refine your existing business, this episode is packed with actionable insights to help your brand shine bright.


Chapters:

(00:00) Introduction

(01:20) Fiona's Marketing Expertise

(04:45) Importance of a Marketing Audit

(08:30) Developing a Strategic Marketing Plan

(12:10) Understanding Your Target Audience

(15:50) Social Media Platforms for Business

(19:35) The Power of TikTok for Brands

(24:10) Navigating New Social Platforms

(28:55) The Role of Facebook for Businesses Today

(33:40) Utilizing Social Media Insights

(38:15) The Possibility of a Business without Social Media

(43:00) The First Steps in Business Marketing

(47:25) Fiona's Top Marketing Tips

(52:40) How to Connect with Fiona

(55:50) Conclusion



Fiona Melvin-Farr 

www.fmfc.co.uk

Instagram @fionamelvinfarr

  Facebook @fionamelvinfarr.consultant

 

LinkedIn http://linkedin.com/in/fionamelvinfarr

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Fiona Melvin Farr - Strategic Marketing Consultant | Lighting the world one candle at a time, with Jo Macfarlane podcast - Listen or read transcript on Metacast