How to price and sell 5G to consumers

Telcos are excitedly deploying 5G and advertising it nonstop during American football games and there's a good reason for that: Making money from consumer 5G is challenging and may take a while.

Omdia analyst Nicole McCormick joins the podcast this week to discuss her latest research on 5G pricing and what seems to be catching on with consumers. She's looked at 158 network operators around the globe and has come up with "six basic ways that operators are charging consumers for 5G service."

In this podcast we discuss the merits of those various models and talk about a few examples where operators are having success.

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