Lift Free And Diet Hard with Andrew Coates - podcast cover

Lift Free And Diet Hard with Andrew Coates

Andrew Coatesandrewcoatesfitness.com
The Lift Free and Diet Hard Podcast dives deep into the science and practice of living a strong, healthy, and intentional life. Hosted by Andrew Coates, the show brings together inspiring guests to share insights, stories, and practical advice that empower listeners to build confidence, make informed choices, and stay resilient in their fitness and wellness journeys. Every episode encourages thoughtful exploration of what it means to lift free, diet hard, and live fully.
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Episodes

EP #318 Dr Christle Guevarra: Coaching Clients On Ozempic

Dr. Christle Guevarra returns to share some insight into her presentation at our Evolve Strength Business and Coaching Conference, Sept 13-14 in Edmonton, Alberta. Christle shares: -Deeper insights into GLP-1 Agonist drugs like Ozempic and tackles some of the common misconceptions and online arguments against using the drug, including suggestions that it's somehow "cheating" -Why resistance training is important with Ozempic -Plus some insights into what Christle is doing in her career...

Jul 30, 202439 min

EP #317 Luka Hocevar: 3 Mile Famous and the Career Acceleration of Fitness Conferences

Luka Hocevar returns in this special edition episode Luka returns this October 10-12 with the Vigor Ground Fitness and Business Summit(where I will be presenting) and Luka is also a speaker at my event, The Evolve Strength - Business and Coaching Conference, Sept 13-14. We want you to seriously consider attending at least one because we believe it will change your life and career. Luka shares how his early and consistent investment in travelling to fitness events changed his career and fostered ...

Jul 22, 202455 min

EP #316 Kasey Jo Orvidas: Psychology Meets Fitness

Kasey Jo Orvidas guests to share wisdom from her background in psychology (a PhD) and how to apply it to coaches and clients in fitness. Kasey shares: -Why coaches need to spend more time on the things they aren't good at -How to "find your people" and why it's important in career and life -How to "hack willpower" and a whole lot more. You're already great at the X's and O's of training, it's time for a deeper dive into skills that will make you a better coach and one of the best resources in ou...

Jul 22, 202449 min

EP #315 Brad Dieter: AI, Ozempic, and The Industry Bull Whip

Brad Dieter returns with nuanced thoughts on a variety of current and forward facing industry topics including: -How AI will affect our industry -Coaching clients on Ozempic and related GLP-1 drugs -The importance of your network in your career -What Brad means by the "industry bull whip" -And what Brad has in store for his appearance as a speaker at my Sept 13-14 event, The Evolve Strength - Business and Coaching Conference. I hope you'll join us here in Edmonton, or watch live virtually....

Jul 09, 202452 min

EP #314 Steve Keane: Super Viral

Steve Keane joins me to discuss his meteoric social media growth and everything that's come with it in his career: We talk about: -If Steve would wish this kind of massive social media growth on his worst enemy -How Steve approaches his growth to monetize and scale his business and livelihood to ensure he doesn't miss the opportunity -Steve's thoughts on what really goes into app development -How he deals with the volume of attention and how the experience hasn't fundamentally changed who he is....

Jul 02, 20241 hr 9 min

EP #313 Victoria Pal: Longevity in Life, Longevity in a Fitness Career

Victoria Pal joins me to discuss: -Her work with celebrity clients -Attracting and working with high net worth clients -Being a concierge to her clients -Educating clients on lifestyle -Focusing more on longevity for clients -Longevity in a fitness career -Mastering the basics while keeping an open mind to progressive lifestyle practice -plus lots more Victoria initially hit my radar when shared by her client Adam Jones of my favourite band Tool. While we touch on her work with some big name LA ...

Jun 25, 202450 min

EP #312 Sharelle Grant: Programs, Video Media, and Should You Develop Your Own App

Sharelle Grant guests to talk about: -Does creating "better" than already good programs really make a difference or differentiate you with general population clients? -Why she focuses on good principles of training -How she leaned into and had success with video based social media -How she developed an app and should you develop your own -Thoughts on building a subscription, one to many coaching offering.

Jun 11, 202443 min

EP #311 Christian Thibaudeau: Sciencing Your Way Out Of Hard Work

Christian Thibaudeau returns to talk about his upcoming speaking appearances: -We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference. And Christian shares his thoughts on: -Why he went back to doing more in person coaching and it's value in staying current as an educator -Traditional gatekeepers of industry authority and current social media potential -How he got started in writ...

May 28, 202454 min

EP #310 Dr Susie Spirlock: What You Need To Know About Physical Therapy

Not only is this an essential episode for coaches, if there ever was an episode that speaks to enthusiasts, this is it. Dr Susie Spirlock is my guest to share a ton about: -how evidence based physical therapy has advanced -the problems with outdated methods -the appropriate use of passive treatments -the importance of loading exercise -the role of your nervous system in outcomes -important notes on pain and movement -our nuanced thoughts on assessments and -how Susie embraced social media and tr...

May 21, 202450 min

EP #309 Vince Del Monte: Better Business Before Bigger Business

Vince Del Monte is an OG coach turned business mentor and joins the podcast today to share: -What he thinks matters before you worry about trying to scale your business -Why you need to start with a great product -A deeply personal and vulnerable story about where he got off track personally and professionally and how he righted the ship. You don't often see industry leaders peel back the vulnerably reality of their struggles so I hope you enjoy this authentic exploration of how not everything i...

May 14, 202441 min

EP #308 Dean Somerset: The Dean of Fitness Career Success

Dean Somerset returns as one of my most featured guests including episode #1 over 6 years ago. Dean shares: -Why training full time in person still fills his cup -Why he's creating career success resources for the gaps in traditional fitness career education -His mindset on long term payoffs vs obvious immediate benefits of effort and action -How he filters and chooses opportunities -Why he wanted to write his upcoming book Enjoy this episode with one of the most foundational role models who pav...

May 07, 202448 min

EP #307 Rachel Henley: Lead Magnets, Email Lists, and How Social Media Stardom Does and Doesn't Change You

Rachel Henley has one of the most popular and fastest growing IG accounts in the fitness industry. Learn how: -She used a lead magnet to grow a 90,000 subscriber email list. -How social media and her list helped explode her business. -How knowing her metrics helps. -How she uses her authentic humour to attract her ideal audience. -Social media has changed her life but how little has changed about her.

Apr 23, 202447 min

EP #306 Jaime Filer: Interaction Not Transaction

Jaime Filer joins me in a discussion about focusing on how the other person can come out of an interaction better and why she so naturally approaches interactions this way. Jaime takes a selfless interest in others while knowing how to ask for opportunities that also provide value to the person she's asking. Please check out more of Jaime: https://www.instagram.com/jaim91?igsh=MWVxYWpxdHM2N2R6eg==...

Apr 10, 202444 min

EP #304 Mark Young: How I Almost Died, Plus Lessons From Old School Fitness Industry Networks

Mark Young has been long overdue for an appearance. Mark made a surprise appearance at my 2023 conference after a major health scare and painstaking road to recovery. Follow the tale Mark shares with Mark's trademark humour. Mark also shares his experience and wisdom from a lengthy career that predates the rise of social media. He shares how affiliate networks and blogs worked, and lessons that endure.

Feb 20, 202449 min

EP #302 Andres Vargas: Nutrition, Training, or Both

Should you specialize in nutrition or training, or do both. Andres Vargas provides context and why he offers both for his clients. We also wade into the confusing realm of social media training, and talk about the fundamental that matter and the sensational stuff that doesn't. Plus much more.

Feb 06, 202448 min

EP #301 Tasha Whelan: Generosity and Abundance

Take a lesson from Tasha Whelan's kind, generous, and abundant mindset. Tasha is the consummate cheerleader for friends and peers all while working tirelessly to be successful leader, coach, and educator. Notice how Tasha tries to flip the questions and attention back on me during this fun discussion. We discuss where this comes from, the importance of communication skills, and other notes on continuing education.

Jan 30, 202448 min

EP #300 Sean Madden: The growing popularity of MMA in fitness, training considerations, and coaching a celebrity

Sean Madden joins on a special episode, lifetime #300. Going forward I will officially count all 300, including the original 150 with my good friend Dean Guedo as cohost. Sean talks about: - the growing popularity of MMA within fitness and in general -important training considerations for MMA -coaching a celebrity(someone I personally am a big fan of) listen in to find out who

Jan 23, 202446 min

EP #148 Shaina Garcia: Pro Coaching

Today I’m joined by Shaina Garcia, an IFBB Pro competitor and coach based in Perth Australia Today you’re going to get: -The value of an IFBB pro card and if it’s enough to set you up as a coach -Why dedication and care for your clients works -Importance of relatability as a coach -Dealing with the pressure to maintain a certain look while balancing physical and mental health -How to encourage a winning mindset with clients -and more...

Dec 26, 202347 min

EP #147 Tom Morrison: Youtube Success, Mobility, and Long Form Media

Today I’m joined by my friend and fellow T-Nation writer Tom Morrison. Tom is a strength and mobility coach from Belfast Northern Ireland who’s seen his YouTube channel grow to half a million. You’ll hear: Whether YouTube subscribers or instagram followers are more valuable How to leverage Youtube following How media growth has changed Tom’s career and life A breakdown of some important mobility concepts including the difference between active and passive mobility How to intelligently program va...

Dec 19, 202350 min

EP #146 Nick Lambe: Public Speaking Workshop

My friend and prolific public speaker Nicke Lambe returns to talk all things public speaking. We've seen a rise in interest among coaches to speak at events, share their experience and knowledge, and educate within the industry. Nick has worked on ways to teach thee skills to more coaches and presents a lot of insight you can act on right now and further resources to follow up with. We also tease why you should join us at his event Raise the Bar in Dallas in late February....

Dec 12, 202351 min

EP #145 Steve Kamb: Level Up Your Life, Intrinsic vs Extrinsic Goals, and Augmented Reality in Fitness

Back from a short and unplanned hiatus, today Steve Kamb founder of the successful brand Nerd Fitness and author of Level Up Your Life joins to talk about how his brand niche found him. Steve shares a lot of ways his coaching philosophies evolved with a humble and engaging attitude. Steve shares how he's deeply focused on fostering intrinsic vs extrinsic goals. He also shares his nuanced throughs on augmented reality(think Pokemon Go) and gamification in fitness.

Nov 22, 202345 min

EP #144 Eric Wong Kai Pun: Should You Work In A Commercial Gym?

Eric Wong Kai Pun, the Director of Personal Training at Goodlife - one of the biggest gym companies in the entire world, joins to chat about whether trainers should still work within a commercial gym setting. We talk about the pros and cons, the valuable skills you can learn, and the difference in starting a career now in fitness vs 10-20 years ago before social media played a role. We discuss the tradeoffs between support and stability and the work needed to work on your own and build a brand. ...

Sep 12, 202342 min

EP #143 Dr. Sam Spinelli: Rehab and Performance

Dr Sam Spinelli returns as part of a series featuring the presenters at my Oct 13-14 event in Edmonton, The Evolve Strength - Business and Coaching Conference. Sam shares what attendees can expect and his approach to both rehab and performance as different places on a spectrum of training stimulus, load, and intensity. We also talk in depth about the value of Sam's brand and media, and what he looks for in credible resources in the strength and rehab space....

Sep 06, 202345 min

EP #142 Logan Dubé: Boundaries vs Roadblocks

Logan Dubé returns in a candid discussion about challenging tour belief structures as a fitness professional. Logan shares the value of spending time in a traditional commercial gym model, but the importance of being able to break out of rigid thinking from this system. Logan also explains the early career focus on boundaries and how these can inadvertently become career roadblocks. We challenge the rush to get off the gym floor and the value of a strong in person coaching business during tough ...

Sep 04, 202353 min

EP #141 Paulie Campbell: Developing Your Business Strategy

My friend Paulie Campbell shares wisdom and experience from his lengthy career on how his business has shifted with different seasons of his career. Paulie shares why he sees connection with others in the industry as valuable to his own career development.

Aug 22, 202348 min

EP #140 Funk Roberts: How to Crush on Youtube

Funk Roberts brings his big energy from years of success on YouTube to this episode so share his experience building a strong audience and a massively successful business. Funk shares mistakes along the way but getting right with his brand by doubling down on the brotherhood and community of his clientele .

Aug 15, 202348 min

EP #139 Dan Go: Brand and Media Growth Mastery

Fitness entrepreneur Dan Go shares a masterclass in his philosophy and tactics on building his brand, his following across several social media platforms, and direction people to his newsletter. Dan shares his focus on large scale impact to help more people and the limiting beliefs that hold most people back, including himself in the past. We also give a class in how and why to increase your rates. This episode is a goldmine of ideas for coaches.

Aug 08, 202347 min
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