Building trust and chemistry is the foundation of a successful B2B lead. In this episode, Dan Archer , from Europe’s leading corporate advisory and growth consultancy for agencies Cactus , shares some approaches you can take to make your marketing as personable as possible and highlights why doing so is vital to your success. Listen and discover why trust and chemistry are so important, explore what you can do to build rapport with prospects, and get actionable strategies you can include in your...
Oct 23, 2023•29 min•Ep. 13
Integrating AI into your current marketing workflow might seem overwhelming—AI might seem overwhelming! But ignoring it will leave you behind in the next five years as these tools flourish. Join Declan Dunn , Growth Developer and Practical Idealist, and discover how you can harness the power of AI to deliver astounding marketing results. Get step-by-step help to develop your AI marketing and content development workflows. Explore the best tools available and how to formulate descriptive queries ...
Aug 14, 2023•1 hr 9 min•Ep. 12
Join our panel of content marketing experts and explore the latest trends and best practices in content marketing, including the growing importance of video content, the use of artificial intelligence and machine learning in content creation, the role of influencer marketing, and the impact of emerging technologies such as virtual reality and 5G. And get insider advice on how companies can adapt their content marketing strategies to stay ahead of the curve and achieve measurable business results...
Jul 31, 2023•52 min•Ep. 11
In 2007, Nick Oswald sat down at his kitchen table and started writing a blog he called "Bitesize Bio". In 2023 this "blog" is now a content platform loved by hundreds of thousands of bioscience researchers and supports lead generation and nurturing for many companies in the sector. How was this platform bootstrapped from scratch? How can it compete in organic search with multinational biotech companies and major universities? And why is it still around and still loved by so many scientists? The...
Jun 05, 2023•50 min•Ep. 10
There was a time when marketing didn't really focus on competitors and strategy didn't focus much on customers. Yet, as customers have gained access to more and more choice, marketing has been forced to focus more on how to differentiate its products from the competition and strategy has had to understand customer behaviour more to be able to beat the competition. Terms like strategy, branding and strategic marketing are often used interchangeably. It's important to delve deeper and understand t...
Oct 15, 2018•20 min•Ep. 9
In a commercial environment driven by this month's figures, it can be hard to think about next month, let alone commit to a multi-year plan. Yet, if you want to experience content marketing success, that's exactly what you must do. Content marketing is a winner-takes-all game. If you only put in a mediocre or sporadic effort, you won't simply get mediocre or sporadic results. You'll get NO results. Either commit 100% from the outset, or don't bother starting. So where's the good news? If you're ...
Oct 15, 2018•20 min•Ep. 8
Are your sales team always hassling you for higher quality leads? Are you under pressure to turn those leads into revenue? And do you wish you had better data all the while? Enter the missing link between lead gen and sales: Marketing Automation. In this episode, we discuss the presentation entitled "Marketing Automation Across the Life Sciences Customer Journey" by Christine Slocumb, CEO of Clarity Quest. Get this right, and you'll take a massive burden of prospecting, nurturing, and chasing un...
Oct 15, 2018•16 min•Ep. 7
The SEO game has changed. Are you staying ahead of the curve? The path of least resistance is always the most attractive. And many businesses have made fortunes by gaming Google's algorithm. But there's a problem… Those same businesses get completely wiped out the moment the next big Google update comes along. And it's harder than ever to fool Google. You shouldn't even try. What's important is to look beyond the algorithm of the day, and ask: what does Google really want? Answer that question, ...
Oct 15, 2018•15 min•Ep. 6
To those of us on the more creative side of marketing, AdWords can be a mysterious and intimidating beast. If you don't know what you're doing, it can also be a great way to quickly throw thousands of dollars down the drain. Yet most life science companies have yet to embrace paid search, or appreciate the awesome power of a well-executed PPC strategy. The playing field is sparsely populated. Yet the principles of winning with AdWords are actually quite simple. This means big opportunity for you...
Oct 15, 2018•22 min•Ep. 5
Rule number one of marketing communications: have a strategy. By having a central content hub for your company, you can build a continually appreciating asset and reap ever-increasing rewards from your communications program. All your external outreach can then link back to, feed and grow this hub. Do you want to build something that stands the test of time, or continually fight and work and produce – just to stay in the same place? And what are ZEISS, Leica and Andor doing that other life scien...
Oct 15, 2018•24 min•Ep. 4
Is your marketing working? The reality is, many life science marketers simply don't know. Or they don't find out the answer until they've already made large investments in time, money and resources. Maybe you've even put your neck on the line for a campaign you believe in, but your belief is founded on gut feel, not evidence. It doesn't have to be this way. Laura Browne describes Marketing Performance Management as "the combination of processes and technologies used by an organization to create ...
Oct 15, 2018•15 min•Ep. 3
Are new innovations selling points? What if your customers don't see the benefit in them? Do flashy brochures help sell scientific products? What makes you a trusted resource to your customer? And what makes you just an unwelcome interruption? Should you be upfront with your pricing? What is the customer experience really all about? On all these questions and more, four scientists spilled the beans in a uniquely revealing customer panel chaired by the Life Science Marketing Society. And they did...
Oct 15, 2018•27 min•Ep. 2
Time and time again, email is proven to be the most effective form of marketing. It's also the cheapest, and amongst the least difficult to execute. So why aren't you paying more attention to email marketing? We get it. It's not sexy like social. It's not stimulating like branding or graphic design. But you know what is exciting? Results. The best marketing ROI you'll ever see. But you still have to use email in the right way. We'll point you in the right direction. In this episode, we discuss: ...
Oct 15, 2018•22 min•Ep. 1
