Hello , my friends , and welcome back to another solo episode of Life Beyond the Briefs man . It has been a minute since I've recorded one of these solo episodes . I was just looking back . I haven't actually put one out in October , and so there's a couple of reasons for that . Number one .
You know , just trying to figure out what the best use of my time is , I find myself busier than ever now , and if you've tried to create content on a consistent basis , which is what this is , it's challenging to put out something every single week that's original , or at least original like in your mind , right , and I appreciate that not everybody listens to
every episode , and I appreciate that if I say something three times over the course of six months , you know , maybe that's what it takes to sink in . But as the producing party , it's like you think about man , I've already said this .
This is not worth saying again , or people are getting bored if I say it again , and so that's just kind of in the back of my mind as I sit down every single time to write one of these outlines for what we're going to say on a Friday afternoon show , and then at the same time , like October man , we were busier than we have ever been .
We had our Great Legal Marketing Summit out in Arizona the first week of October . Many people don't know this , but I got food poisoning pretty badly the night before the summit started and so it was not my favorite summit experience , although I think we put on a good show and I think people had a great time .
And , by the way , we talked ourselves out of canceling the summit for 2025 , which is always in the back of our mind , because that's a heavy , heavy lift . So there will be a Great Legal Marketing Summit in 2025 . It will be in October .
It will be in the DC metro area this time because , frankly , just flying across the country and being away from family for seven days , that makes the lift even more challenging than it already is . And then in the law firm , we're having a great , great year .
It's our best ever year in the long-term disability department , probably by 25% , and in the personal injury department we are at least 50 percent year over year in signed cases in really what we thought was going to be kind of a flat year . So all of this stuff is going amazing .
And I say that not to brag , but to say this next thing , which is like mentally and emotionally .
This has been a really , really challenging couple of months for me , and so what I want to invite you to do because you may find yourself in the exact same place is participate in a November Gratitude Challenge which I put out to our Great Legal Marketing tribe members , and tribe members have some accountability built in around that on some internal channels , and
you won't . If you're not in the tribe , you won't have this accountability accountability but you can still do the exercise , which is for the 30 days of november . I want you to write handwrite one thank you note to one person who's had an impact on your life , or just on your day .
Um , again , when you're thinking about how do you create content on a daily basis like you can write I don't know five , seven , ten , you had an impact on my life notes , and then you kind of start running out of things to . But if you look for little impacts just on your day or your week in the middle , two things happen .
Number one , you're going to make somebody else's day . Number two , your brain is going to start looking for things to complement , because the way that the reticular activating system in your brain works is the more you tell it to look for things , the more it's going to notice things .
It's like if you ever bought a car and then you realize that everybody on the road is driving that same car . So my kids look for Teslas and it seems like they shout out Tesla all the time . Right ? If you've driven a Jeep Wrangler , you know exactly what I'm talking about . It seems like everybody's driving a Jeep Wrangler .
But it works the same way in a 30-day gratitude challenge , when your mind is looking for things to be grateful for , what happens is you see more things to be grateful for , and so I'm going through that right now where I want to find more things , little things , to just number one , appreciate .
Number two express gratitude for it's the month of Thanksgiving , so that's coming up at the end of the month , but moving the holidays forward and just getting everybody into a great emotional and mental state .
I think one way to do that is just every day for 30 days , write a note to somebody , send the note , hand the note , whatever , do it , get it out of your mind onto the paper , into their hands , and you know what that's going to be it for today's episode .
It's already 1045 in the morning on a Friday when I'm recording this , which is at least a day later than I usually record the Friday episodes . My family and I are getting on a plane this afternoon to go down to Universal Orlando because my kids have four days off of school .
We're going to go do some theme parks for a while , and what I try to leave you with in these episodes is something high level that you can think about , but also something highly actionable and tactical , and I think this episode is one of these .
It's gonna be like some people will blow it off and not do anything , and that's fine if you're not in that mental space . But if you want something highly , highly actionable , it doesn't cost a thing . That will have a significant return on investment in your life but , more importantly , return on joy .
You will be happier if you do this 30-day exercise , I promise you or your money back , and this is free . So that's going to be it for today's episode . Let's spend the next 30 days writing notes to people expressing our gratitude for the impact that they've had on our life or simply on your day . Thank you for listening . I am grateful for you .
I'll see you guys next week .