Ever wonder how a philosophy student ends up revolutionizing digital marketing for law firms? That's the intriguing story of Gyi Tsakalakis, our guest and the brain behind AttorneySync. With a candid look at his own unexpected journey from trial lawyer to marketing maven, Gyi shares the lessons learned from his brief legal career and how Stoicism prepared him for the digital trenches. His insights illuminate the path from skepticism to embracing innovative strategies, tailored specifically for t...
Apr 23, 2024•50 min
Get the inside scoop on my law firm's most recent grassroots referral based marketing play which generated a 5900% ROI. See Brian at Ten Golden Rules Live in Boca Raton April 26. Want a copy of all of the letters Brian used in the mailer sequence from this episode? Click here . ____________________________________ Brian Glass is a nationally recognized personal injury lawyer in Fairfax , Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside...
Apr 19, 2024•16 min
Unlock the full potential of your law practice with guidance from the one and only Ed Alexander , as we dissect the transformation of a typical law firm into a thriving, market-ready business. We shed light on the intricate dance of distancing yourself from being the epicenter of your firm's sales, marketing, and intake – a change that's not just beneficial, but essential for creating a sellable asset. Ed, with his rich experience, spells out the blueprint for systematizing these areas, freeing ...
Apr 16, 2024•39 min
This episode is a teaser for the Ben Glass Law Inside Baseball podcast, a private podcast available only to Great Legal Marketing members. Want to get access to the podcast along with 101 case studies of successful firms, the Ultimate Practice Builder Bundle, our 10 Step Plan for Marketing Success, and much, much more? Check out this link for an offer you can't refuse . ____________________________________ Brian Glass is a nationally recognized personal injury lawyer in Fairfax , Virginia. He is...
Apr 12, 2024•9 min
Dive headfirst into an ocean of sales mastery with our special guest, Michael Patrick Strauch, partner at Your Practice Mastered. His entrepreneurial tale unfolds from a college dorm room to the pinnacle of the legal industry, offering a fresh vantage point on how non-attorney salespeople are shaking up the industry. Michael shares his roadmap to success, from creating a profitable web development company powered by his YouTube expertise, to the pivotal step towards 'done-for-you' services. Stra...
Apr 09, 2024•35 min
Managing underperforming employees is an art form requiring the finesse of a master painter, and it's one we're unpacking with unflinching honesty in today's episode. Expect to walk away with a blueprint for setting realistic expectations and a toolkit for transforming your team's dynamic. We crack the code on why employees may not share your level of passion for the business and how this discrepancy can actually be a harbinger for change. It's a candid look at the employer's role in fostering e...
Apr 05, 2024•16 min
Meet Matt Aitchison, a maverick in the spirits and hospitality industry who's turned his passion into prosperity, and he's spilling his secrets on how you, too, can cultivate wealth that resonates with every aspect of your life. From the grit of entrepreneurship to the glory of passive income, Matt's story is a masterclass in pivoting from active business management to strategic investment, all while maintaining a lifestyle that keeps family and travel at the forefront. His tale is not just one ...
Apr 02, 2024•40 min
Ever wondered how the David of law firms can compete with the Goliath-sized budgets in digital marketing? This episode uncovers the David's slingshot—strategic digital marketing tailored for legal eagles. Join my enlightening conversation with digital marketing maestro Kevin Daisey of Array Digital as we break down why a one-size-fits-all approach simply won't cut it in the legal field. We dissect the critical elements of crafting a marketing strategy that considers both geographical nuances and...
Feb 06, 2024•27 min
In this episode, I unpack my three biggest takeaways from the GoBundance Winter Adventure and Mastermind in Stowe, Vermont. Are you a lawyer interested in learning more about the GLM Tribe? Click here to book a discovery call. ____________________________________ Brian Glass is a nationally recognized personal injury lawyer in Fairfax , Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to s...
Feb 02, 2024•17 min
Discover the real-life challenges and triumphs of a law student on the brink of shaping her future. Ali Rice from Western New England University School of Law opens up about her journey through the legal landscape, detailing the intricacies of switching from evening to full-time day classes, and how she balances a demanding academic schedule with her job and passion for skiing. Her candid narrative provides a firsthand account of the commitment required to thrive in law school, and her aspiratio...
Jan 30, 2024•28 min
Ever wrestled with the feeling that your life could be vastly improved by simply letting go of something? I'm Brian Glass, and in this week's episode, I share my recent eye-opening experiences, which will challenge you to consider what you might subtract from your own life for the better. From the awe-inspiring ruins of Chichen Itza in Cancun to the chaos of a canceled flight, I weave tales of introspection and serendipity, revealing how these moments brought me clarity and strengthened my belie...
Jan 26, 2024•16 min
Ever wondered what drives a law student to defy traditional career paths and shake up the legal system? Meet Andrew, a first-semester law student with a fervent ambition to blend the practice of law with social entrepreneurship. In our latest episode, we're not just talking about surviving law school's rigorous demands; we're delving into Andrew's unique learning techniques and his steadfast resolve to spend Thanksgiving holed up on campus, mastering the art of legal analysis. He's not your aver...
Jan 23, 2024•26 min
Our latest episode peels back the layers of complexity that come with steering a law firm to success. We delve into the Great Legal Marketing Summit's Q&A, unearthing the challenges lawyers face when juggling visionary ideas with practical execution. Discover how to streamline the collaborative efforts of family members who work together, and learn why clear definitions of roles and responsibilities are crucial. If you're seeking to foster open communication and master conflict resolution in...
Jan 19, 2024•17 min
Unlock the potential of retargeting strategies with marketing guru Tifiny Swedensky, who joins us to shed light on how law firms can keep their brand in constant view of prospective clients. Tifiny, leveraging her deep experience from Ben Glass Law and now at Sharp Cookie Dev, navigates us away from the pitfalls of a rigid content calendar to the dynamic world of Facebook and Instagram campaigns. Listen in as we traverse the landscape of digital touchpoints and learn how ease of setup and strate...
Jan 16, 2024•27 min
Ever wonder what makes the cogs in a law firm turn smoothly? Grab your earbuds and prepare to discover the powerhouse behind the scenes – the second-in-command. I'm thrilled to share the wisdom I gleaned from speaking at the Great Legal Marketing Summit, where I dissected the importance of the often-overlooked integrator role. These are the folks who ensure your firm doesn't skip a beat, from streamlining operations to nurturing growth. For the visionary firm owners out there, I've got a treasur...
Jan 12, 2024•34 min
Discover what it takes to merge the entrepreneurial drive with the intricate world of law as we introduce you to Spencer May, a driven first-year law student from the University of Arizona. Spencer's transition from sales at ADP to the legal field is not just a career change; it's a strategic move influenced by his lifelong exposure to business through his wife's family and his own professional journey. This episode peels back the layers of his ambition to become a business-facing lawyer, offeri...
Jan 09, 2024•29 min
Embarking on a new chapter, I bid farewell to "Time Freedom for Lawyers" and embrace the dawn of "Life Beyond the Briefs." This transformation reflects a profound shift in my vision for a legal career intertwined with the essence of life itself. No longer confined by the trappings of status and wealth, I delve into the heart of personal satisfaction and the pursuit of a fulfilling existence that transcends professional accolades. As we peel back the layers of what truly constitutes success, I un...
Jan 05, 2024•16 min
Brian's opening keynote of the 2023 Great Legal Marketing Summit. Want to grab your free copy of the 186-page professionally developed notes from this year's Summit? 25 hours of content, 18 speakers, all ready for you to take action. Pick up your copy at www.glmsummitnotes.com . ____________________________________ Brian Glass is a nationally recognized personal injury lawyer in Fairfax , Virginia. He is passionate about living a life of his own design and looking for answers to solutions outsid...
Dec 08, 2023•38 min
Livestream link - www.glmsummit.com/tribe ____________________________________ Brian Glass is a nationally recognized personal injury lawyer in Fairfax , Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @ thebrianglass Connect on LinkedIn...
Oct 13, 2023•9 min
Embarking on an extraordinary journey, we connect with CJ Flood, an entrepreneur, leadership and consulting coach going to great lengths for a vital cause. CJ's ambitious endeavor of running 60 kilometer (37 miles) every day in November to raise $100,000 for men's health, is a testament to his tenacity and commitment. CJ lays bare his transformation from being in a state of physical and mental pain, struggling with weight issues to successfully running a 10 kilometer race in under an hour. His s...
Oct 10, 2023•34 min
Can you imagine being a lawyer in a high-profile murder case, and then being told by the Court of Appeals that you can't leave the case even though your mother is dying of cancer? We're going to unravel the ethical knots in the case of Katarina Voss, Michael Draven, and David Runyon, who were convicted for the murder of Corey Voss. We'll dive into how the Fourth Circuit Court of Appeals is compelling a lawyer to remain on a habeas corpus appeal, and the discovery violation of 40 out of 70 banker...
Oct 06, 2023•18 min
Are you ready to break free from the constraints of your legal profession? Veteran trial lawyer, Gary Miles, joins us to share his powerful insights on creating a life of freedom and autonomy, all while balancing a thriving legal career. Known for his grit and tenacity in the courtroom, Gary is equally admired for his ability to negotiate life's tricky corners with grace and wisdom. His wisdom comes from a 40-year-long legal career and his experiences as the host of the Free Lawyer podcast. We n...
Oct 03, 2023•31 min
Are you ready to supercharge your law firm and revolutionize your entrepreneurial strategies? Pull back the curtain on the powerhouses of entrepreneurship at the ClickFunnels Conference. Learn about the subtle selling techniques employed by ClickFunnels and the 'quick success' mentality they advocate. Get exclusive insights into the world of hustle culture and understand how self-image and self-improvement play a pivotal role in achieving success. Remember, the only thing standing between you an...
Sep 29, 2023•15 min
Cracking the code of profit in small businesses can seem like an uphill battle. But what if you could have the Profit Answer Man himself, Rocky Lalvani to guide you? We sit down with Rocky as he unravels the Profit First system, a revolutionary approach that redefines traditional accounting. He highlights the importance of smart money management and the power of paying yourself first, shedding light on how to avoid dipping into your profit, paycheck, or tax money. The conversation then shifts ge...
Sep 26, 2023•36 min
This episode is a conversation sparked from the loss of a client, leading us to ponder life, death, and the fragile nature of existence itself. It's a deep dive into the emotional toll of handling fatal accident cases, and how they influence not just the victims' families, but us, the legal practitioners too. As a legal professional, how can you best serve families dealing with deep trauma? We explore these questions and more, discussing the importance of offering not just legal assistance, but ...
Sep 22, 2023•8 min
Ever juggled a myriad of demanding roles and wondered how to keep all the balls in the air? Meet Brett Trembly, founder of Trembly Law Firm and co-founder of Get Staffed Up, who has not only embraced the art of juggling but has also mastered the skill of delegation, a strategy that has propelled him to the heights of being an American Ninja Warrior alum, an EO Forum moderator, and author. With Brett, we challenge some conventional wisdom on absentee leadership and its effectiveness, while also e...
Sep 19, 2023•38 min
Want to wrap up 2023 on a high note and catapult your injury law practice into a prosperous 2024? Let me guide you through the strategies to expedite your cases and maximize your revenue within the last 100 days of the year. Not only will we focus on acquiring more clients, but also on enhancing case worth and managing cases more efficiently. With stringent deadlines in place, I'll share how you can keep track of your progress and ensure all tasks are handled promptly. Moreover, I'd love to exte...
Sep 15, 2023•11 min
Who would have guessed that a basketball court could be the birthplace of a solid legal partnership? Prepare to be riveted as we invite Manny Serra-Jovenich, managing partner of the Rossen Law Firm , to shed light on the unpredictably captivating arc of his professional alliance with Adam Rossen. From being a basketball coach-player duo to becoming legal partners, their journey is a testament to the power of trust in transforming a whirlwind of ideas into actionable strategies. This is not just ...
Sep 12, 2023•42 min
Outsource your marketing and you outsource your ethics. We got a cold reach out from a company offering to deliver 30 ready-to-sign auto accident cases a month from social media. Thanks to the Facebook Ad Library, I was able to watch their marketing message before talking to them. The message? You don’t need a lawyer! Input your details into our “settlement calculator” to find out from an “AI Lawyer who is basically as good as a Harvard law grad” what your payout will be. In this episode, we del...
Sep 08, 2023•13 min
Ready to crack open the vault to the often misinterpreted world of law firm finances? Prominent financial expert, Leah Miller from LNM Financial, is here to guide us through this maze, clarifying the essential roles on a lawyer's financial team. From the bookkeeper to the CPA, CFO, tax advisor, and tax preparer, Leah breaks down the nitty-gritty of each role and explains why reaching out for tax advice beyond your CPA can be a game changer. Diving deeper into the world of legal finance, we explo...
Sep 05, 2023•24 min
