Watches & Wonders 2025 Day 3

So now that the dust has effectively settled in Geneva, we explore whether the steam has run out for the show. Sure, all the people with appointments need to file through in the days after the big reveals, but we couldn't help but ponder if, by lunchtime on Wednesday, the bottom had dropped out.

We also take a look at what the trade show really is and how it's evolved ever so slightly from the Baselworld days. Plus, with other watch shows peppering the calendar, does this give brands the flexibility to release some now and more later?

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