Life and Shares: Ep 04 - The power of persuasion
Humans aren’t rational… and yet so much economic modelling assumes we are. In this episode, we look at a Canadian experiment that investigated the ‘gamification’ of investment apps… and how one minor tweak to the app saw people increase the number of trades by a whopping 40%. We meet behavioural finance specialists Angel Zhong (RMIT University) and Ravi Dutta Powell (The Behavioural Insights Team) who explain how cognitive biases impact how we assess risk and make investment decisions. Life and ...