Episode 19 | Understand Your Client & Increase Your Impact

Last week, Kim shared the story of how Interfaith Family Services narrowed our target demographic from homeless families to working class single moms who are experiencing homelessness.  Then, she provided tips for how you can define and refine your target demographic. This week, Kim talks about understanding the needs and nuances of your target demographic in order to create an organizational methodology or logic model to address those needs.