Building an Identity
Dec 22, 2021•21 min•Ep. 2
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Episode description
How do you build an authentic identity for a club, and what should Lexington's identity be?
Case Studies - St Pauli - 2:18 ; Forest Green Rovers - 4:30 ; AFC Wimbledon - 5:58 ; Domestic Inspiration - 8:43
What Makes a Good or Bad Brand - 12:15
3 Ideas for Lexington - 16:16
Intro/Outro ROCKY TOP by Jason Shaw, licensed under a Attribution 3.0 United States License.
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