AI in Marketing: An interview with Sue-Anne Lim

In this episode, I sit down with Sue-Anne Lim, an industry leader in the field of communications, to explore the fascinating and evolving landscape of AI in marketing. Join us as we discuss topics such as: Persuasion vs. Manipulation: Is AI in marketing shifting the balance from traditional persuasion to subtle manipulation? We delve into the ethical implications and the fine line marketers must navigate. Regulation Needs: With AI's growing influence in marketing, what kind of regulations should be in place? Internal Management of AI Tools: How can organizations effectively manage AI tools within their teams? We explore best practices for integrating AI into marketing strategies while maintaining control and oversight. Accountability in AI Usage: Who is accountable when AI tools go awry in marketing campaigns? We discuss the importance of transparency and responsibility in the deployment of AI technologies. Ethical Use of Digital Marketing Platforms: What does it mean to use AI ethically in digital marketing?

This conversation is a must-watch for anyone interested in the intersection of AI, marketing, and ethics. Whether you're a marketing professional, business leader, or simply curious about the future of digital marketing, you'll find valuable insights and thought-provoking ideas in this interview. 🔔 Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest content! 📢 Join the Conversation: Share your thoughts in the comments below. How do you see AI shaping the future of marketing? What regulations do you think are necessary? We'd love to hear from you!