hello and welcome to Leveraging ai, the podcast that shares practical, ethical ways to leverage AI, to improve efficiency, grow your business, and advance your career. This is Isar Meitis, your host, and I am truly super excited today. In this episode, we are going to talk about one of the maybe biggest issues that people have with aI and AI is used today for many different things. But one of the main things, at least right now, is for content creation.
And so many people are having issues with content creation, with AI because they're saying, it's too much vanilla flavored, right? It's the same content all the time. It's not interesting. It's not fun, it's not exciting, it's not thought provoking. And there's also a huge belief that AI tools cannot create thought leadership because it reusing existing content, and it cannot lead with new, fresh thought provoking content. Both of these are absolutely wrong.
There is a trick on how to take your own personal experience, charm and personality, and infuse it into generative AI tools in order to create thought-provoking, interesting and fun content. And the secret sauce is YOU., And that phrase did not come from me. It actually came from our guest today. her name is Nicole Leffer, and she has a vast marketing experience. She has been the CMO of multiple companies, both B2B and b2c, across. Two decades ish.
And I'm gonna say exactly, because otherwise she's gonna be angry of me dating her. So I'm not gonna say how long. But she's been doing marketing for a while. And in addition, she helped multiple businesses launch successful marketing strategies as a consultant. So she's been doing this for a very long time, wearing multiple hats in the past four months. She dove all in into focusing, helping companies integrate AI tools and strategies into their marketing strategy.
With that in mind, I'm so excited and humbled to have Nicole as a guest of the show today. Nicole, welcome to Leveraging ai. Thank you so much. I'm so excited to be here. This is gonna be a really fun topic. I'm this very passionate about this. I know that's why you're here. So let's really go back to the start of this. So many people have that issue, right? they go back and say, okay, I, I'm, I try to use it.
It's creating content, but it's not great content and I don't want this to be my content because then it's the same thing that everybody else is putting out. And then what's the point? First of all, how did you figure out that there's another option to this thing? So I don't know exactly the moment it happened. I've been using AI tools for approaching two years now within marketing. So I'm not just coming to the scene when ChatGPT came out.
and at some point along the way I realized like you can start prompting and giving it very specific information and it will start giving you a much higher quality content. And then with ChatGPT, it became very obvious very quickly when I got in there and started playing with it. That wait a second, this can generate, this Can think like this can really pull things together and give you really amazing content.
But like you said, the number one complaint I hear from people is, everything sounds the same. It's vanilla, it's generic. How do I get it? Everybody's gonna be putting the same things in and getting the same things out, and that is just like patently false. Okay, so the problem is obvious. Let's start talking about the solution, and the first thing is the why, because it, it requires more investment, right?
the biggest difference between getting okay vanilla results and getting great results is investing a bigger effort. Why should people invest the effort? At the end of the day, marketing that personally connects that is thought leadership, that is fresh ideas, especially if you're in like a B2B space. But really anything. It is all about connection. And if you are putting out generic, boring content, you're never going to stand out.
You're gonna hit a ceiling very quickly as far as how many people are going to trust you and come to you. So it really is worth taking just a little bit of extra time. You're already gonna, no matter saving a ton of time by using these AI tools. So instead of going, I'm gonna save so much time that I get garbage out of it, you can go, I'm gonna save a ton of time and get something extraordinary out of it.
And it is just so worth it to have that content that really is gonna help you just stand out in the market without having to do anywhere near the scale of work you used to have to do. I agree a hundred percent. I think, in my previous company, we literally had a slogan and one of our core values that was relationships over transactions. At the end of the day, especially in the B2B world, relationships are everything.
Relationships are gonna get you more referrals, are gonna stay with you, longer are gonna cost you less to maintain, are gonna have less customer service problems. if you can build an actual relationship with people, either prospects that you're trying to bring in, or existing clients in order to maintain them and have them share you with the world. Building an authentic relationship with somebody is the key to do that.
And you don't do that through generic content that is the same as everything else. exactly. You wanna stand out on search, you wanna stand out anywhere. You're just not gonna do it with generic. Awesome. Let's start diving into the how. We all know, I can go to ChatGPT and say, "Please create a blog post on X or please write a social media post for LinkedIn on this and a topic and it will do that. Yeah. And that's exactly what most people do and how they end up with that generic content.
You just gave the perfect how to for generic, yes. Yes. How do I go from that to this is my content? It's fun, it's exciting, and it's thought-provoking. Yeah, so there's a few important things that you need to consider. one is exactly what you put in is exactly what you're going to get out of it. And so you need to be giving ChatGPT, use ChatGPT as the example here in your prompts. You need to be giving ChatGPT these unique and creative ideas. You need to think. It is not a thinker, replacer.
And I think that's where a lot of people are getting mixed up, but like you've gotta come up with some creative inputs that are unique thought leadership. Now you can put this in a lot of different forms, but the first step is putting your ideas in there.
Ways that this can manifest are if you've recorded a podcast or you've recorded a virtual event or a webinar, you can take that transcript, take that audio, put it into a transcription tool, get out the transcript almost instantly with ai, and then you can feed that into ChatGPT. And so your prompt becomes something more like, you are a top LinkedIn influencer that specializes in creating, hooks that really convert and really get people to read your entire content and engage.
So I wanna pause you. I wanna pause you for one second. Cause I want, I wanna make this as practical as possible to people. Yeah. So I want to go a step back and ask you two questions about, Sure. A transcription tools. Yeah. So which ones are you using or which one you recommend. Yeah, so I personally tend to use the Whisper app within the Open AI api. It is the cheapest, I found it is almost instantaneous. Now, if you have really long content, that's gonna become a challenge.
So you might have to find another tool for that. But I recommend Whisper in general. That'll work. Or just cut your content up. If you need to go longer than so 45 minutes, totally fine. So if you put 45 minutes or less into this spur, you're totally so whisper's a great option. If you're creating a lot of long form audio content, I highly recommend Descript. It's an incredible tool that does a lot more than just transcribing, but it's another way to Descript is your favorite.
Yeah. okay, so now we're over the tools. The next question is now that you have 45 minutes of transcription, you can't just paste them into ChatGPT because you won't take it. Yeah. So do you have any tricks for that? Yes, absolutely. So what I write a prompt that says something along the lines of, here is part one of a transcript of a virtual event. Please read this content and do not do anything with it. Just respond with red. And I paste in how much it can take. And it's gonna respond red.
And then you're gonna take, you're gonna write almost the exact same prompt, but here is part two of the transcript of this event. Do not do anything, respond with red. Paste in the next part until you get through all of it. Now, if you start getting past four or five parts, it might try to give you, start completing it for you. ChatGPT just goes off the rails every now and then. So if that happens, just remind it again at the end of the transcript.
Do not do anything, respond with red, edit your prompt to tell it that, and then regenerate it again, and you should get a red back. Once you have had it read all of the parts, then within your prompts, and when it's that long that you're using that much content within your prompt, make sure that you're referring to utilize part one, part two, part three, part four of the transcript. Do not just assume it's gonna use the whole transcript unless you explicitly tell it to in your prompt.
Brilliant. brilliant. Let's continue from here. Yeah. So now we know how to take the content long form, doesn't matter where it came from. Yeah. And put it into ChatGPT what else do you put in your prompt? Oh, and you also said, Act as and then be very specific to the task at hand. Yeah. Whether it's LinkedIn or writing a blog post or whatever it is that you're trying to do.
Yeah. I always say, just imagine the best possible person that you could have working on this project with you and tell it to act as that, or just you are that at the beginning of your prompt. Now you could do that after, like if you're doing a long transcript and you're training it, just put the transcript in how I just said, and then once it's read all of it, then say, You are that LinkedIn influencer Act as that LinkedIn influencer or blog writer or whatever it is.
And then, you're gonna use these parts of the transcripts, spell out every part that you've already titled it, and then here's where you get really important. You wanna also tell it what voice you want it to write in, and you wanna tell it what persona you're talking to. So you need to be able to tell it, who is this for? What does the company do? Who am I writing as?
And put that in at that point so that then what it's gonna generate for you is output that is using your ideas, that is talking to your customer, that is using your voice. You do wanna break that into steps. So I just condensed it all into one.
And if you're doing like a blog post, for example, ask it to write the outline before you ask it to write the blog post, ask it, still tell it the things it's gonna be doing that blog post with, but say your step is the blog post, or your step is the ideas for the LinkedIn post. Or really break it down and don't just say all of this is going in one prompt.
Okay, so we said, give it the background information, which is whatever content you're basing this on, or you can write it yourself right there on the spot. Give it who you are and who is you're speaking as and for, so I'm the CEO of company A, B, C that is doing this and that. Tell it who it's talking to. So who's the target audience, the persona that it needs to be writing for, and what tone of voice to use, can you be more specific on that? What does that mean?
Yeah, so let's rewind of something that you wanna do before you're ever creating content, period. And this is teaching ChatGPT how to write like you. Okay, so the way we do that is you put in a prompt that essentially tells ChatGPT you are a expert AI system and your role is to analyze this text for voice tone, exactly how it is written and the patterns within that writing. And I want you to use NLP, which is natural language processing. AI's gonna know what that means.
You don't have to like, NLP to analyze this text and write a description of how to write like this for a future AI system to use and what you're gonna, and then you're gonna paste a sample of your text. So you wanna do this for your blog posts and you wanna do this for your LinkedIn post. It's different each time. You want a style of blog posts, do this for that style. You want another style of blog post? Do it for that style too, like separately. you're gonna have it do that.
It's gonna spit out a paragraph that says this con, the writer of this is confident and witty, and they make lighthearted jokes and they're, they write with a structure that does X, Y, z. It's gonna be very descriptive of that style in a way you would never be able to describe your own style. And copy and paste that into a Google Doc. And keep that word, a Microsoft Word doc. but keep that and keep all of these different voice prompts for the types of content you might wanna create.
So have it for different styles of blog posts, have it for different styles of LinkedIn posts, have it for anything you're creating, eBooks, whatever styles you write in. And then when you go to create the actual content, you're gonna take those voice paragraphs and say, this is the tone and the writing guidelines for this, and it's going to sound a lot more like you. You may still need to edit a little bit, but it is going to be 99% of the way there versus 0% of the way there.
If you don't do that, Love it. Absolutely brilliant. I want to add two small things to what you said, Nicole. One is there's a tool, it's a Chrome extension, and I have way too many chrome extensions, but it's called Magical. And what it allows you to do is it allows you to create these shortcut snippets for anything. Like custom replies to LinkedIn, approaches and stuff. You write on the bottom of your emails to some people and stuff like that.
And then you just type whatever, two or three letters that you saved as the thing, and it spits out the full paragraph, two, three paragraphs. So instead of copying and pasting back into a Word document that then you gotta open the document. All you gotta remember is it's gonna be, let's say it's a LinkedIn formal, you call it LIF and then you type LIF and it will spit out that thing that you save the whole paragraph that this tool. Yeah. yeah. so that's tip number one.
So you're short-cutting my shortcut, so I'm short-cutting your shortcut. This is the love the, this is awesome. There's so many tools. I love these conversations because these tools are coming out hundreds a week, and so it's Oh yeah. So hard to keep up with. Yeah. What is actually out there at this point, so that's awesome. So this is one tool that I literally use for everything because it's in Chrome and everything. It's in Chrome.
So I literally use it for shortcuts, for everything, including these kind of things of like snippets for prompts that I reuse all the time. So that's number one. Number two is obviously, and don't tell anybody. You don't have to just use your voice. If there's somebody that you're seeing that getting a huge success on LinkedIn or TikTok or wherever, oh my God, I want to be able to write this way, feed it, that. Just remember that then people will expect you to be able to be like this yourself.
So if it's really far off from who you are, it's gonna be really awkward when you start meeting people in real life. But the. The ability to spit out content that is like somebody that is already out there and being very successful, follows exactly the same steps, only feed it that content to begin with. Yeah. And if you do that, it is a great strategy.
I just, I do recommend people, before you even start doing any of this, just know where your own like boundaries around what you are and aren't comfortable with are. Yeah, because we're all gonna have different like ethical guidance on that. So like for me that's great. I wouldn't do it to somebody directly competitive with me because I think that is not right to necessarily take agree somebody in my actual industry.
But if I took something that is like, So out there and not related, maybe I would use a strategy like that. So just be aware cuz sometimes you get so excited about it that you forget to think about those things. And I have worked with clients who after the fact regretted that they had done certain things or they just sounded too much like somebody else and they, like you said, then you're gonna need to start writing like that.
So just make sure you think those things through before you go all in on those strategies. But I love it. It is true and it is super cool. I just, Not thinking about those pieces. There's just certain, and that goes for any of the AI tools, not just like that strategy, just where Absolutely. I think in general there are a lot of ethical questions when it comes to using AI for anything.
Yeah. And I think as a human race, we gotta be more thoughtful of these things before we use any of the tools for anything. And I think it will become more and obvious in the next few months, but, but it's a great point. That does raise one more thing that is related to that. It's actually on the output side. Remember to really proof and fact check what comes out on the other end.
Even if it is your own stuff, to make sure, like from an ethical standpoint, that you're not putting bias into it that you didn't mean to because it's not something you would say, but that the system was trained on the internet and it brought in bias. And especially if you do train on something else's writing, you might not realize that there's bias baked into it. Check for any kind of biases that you don't want to go out in your writing.
And also for facts, because these tools are not research replacement and they make up facts all the time. So before you start publishing content that comes out of these tools, that fact checking is so important. If it happened to the C E O of Google, it can happen to you too. It'll happen to you. Ill and say, if you'll. Still happened to you no matter what. Okay, so this was a very long side and important segue. Yes. Sorry. And I'll get us back. I'll get us back on track.
So we talked about all these things that go into the prompt. Then you hear enter, you get Chuti wrote something based on the style and the audience and who you are and what you're trying to achieve and the input that you gave it. What do you. Okay, so then you are going to keep refining it, so you're gonna see what comes out. And if you hover over your prompt on ChatGPT, you're not gonna see it until you hover over it with your mask. But a little pen and paper icon is going to appear.
You're gonna click that. That's the edit button. Nobody knows it exists. You do this one thing, you're gonna be ahead of 99%. That's not a studied fact, but I would venture to guess 99% of ChatGPT users. click that button. Start editing your prompt to actually, based on what you're seeing.
So if you like that it's including certain things or don't like, it's including certain things, make sure to say do not talk about this, or do talk about this based off of what you're seeing to refine that output. Hit save and continue and let it regenerate again with that newly edited prompt. And that's how you're gonna refine your output rather than chatting to say, I liked this part, but I didn't like that part. Rewrite it this way. Do it through that edit button. You can always scroll back.
There's a little button that will appear to the left and it will let you scroll back and see the old versions, you're not gonna lose them. that's gonna help you get really to the point of what you want. And it is much more effective than chatting back and forth to change your outputs. So first of all, I think it's a brilliant concept. The fact you can go and edit your prompt. And like I said, yeah, the vast majority of the people don't have a clue that it exists. Why is there a difference?
Like why should I go back and edit my prompt versus saying, Hey, write this again, but don't talk about this, and instead talk about that. Yes. So what happens when you use ChatGPT is it actually remembers everything that's happened in the conversation up until that point. And every single thing you've said and everything that it has said is going to get incorporated into how it's understanding everything you're asked. At from there forward.
And so sometimes like when you've been talking to chat g p T for a little while, it start, I call it going off the rails, but like it just starts making stuff like random stuff and you're like, where did that come from? I was not talking to you about this. Yeah, it's probably from earlier in the conversation, something you said or it said, and it was probably something you edited out it talking.
And when you edit your prompts to get it to the point you want, instead, it's only gonna remember looking up at the things you've actually used. So that final version of the prompt and and it's final output that you're continuing from. So really good. Just like real world example of this, just imagine you typed in. What does the sky look like into your prompt?
And it comes back and it says, I can tell you what it's gonna come back and say, cuz it's always different, but also the same in the daytime. On a clear day, it looks like this. At night, it looks like this. At sunrise, it looks like this. At sunset, it looks like that. Sometimes there are clouds, sometimes they're not. It's like very deep, if you go in and you keep asking questions and you say, no, I wanted it to be on a clear, sunny day.
And then you go, okay, now make that the opening of a blog post. Now make it a blog outline. Like all of these steps. At some point ChatGPT is inevitably gonna start talking about it at night again, because at the some point of talking about night and sunset and all of that, versus if you, in that initial prompt just hit that edit button and said, tell me what the sky looks like. And now you've seen all that other on a unclear sunny day.
You are gonna get back on a clear, sunny day, what the sky looks like, and now 10 steps later, it's not gonna start talking about night because you never talked about night, it never talked about night earlier in the conversation. Basically, you're establishing the correct baseline of everything. You wanna base everything moving forward on, and it's not gonna have this weird. A flashback of oh, but I did talk about this in the beginning, so maybe I should take this back in. Exactly. Awesome.
so now I refined it. I got a good first version. That is not really a first version. It's a good first third version. Yeah. or third version of the first version. Yeah. what do I do then? so you've got a prompt. You like, you got an output, you like regenerate it two or three times every time, even if you like it, even before you like it, like just, regenerate it because ChatGPT comes out with something brand new.
Every single time it runs a prompt and so regenerating it, especially content creation and creativity. There is zero guarantee that the first time is gonna be the best time, and it does not take long. So just regenerate it and then you can choose your favorite, or you can puzzle piece some together. So I love puzzle pieing, like this paragraph I loved and this paragraph I loved, or this sentence and this sentence, put 'em together and you're gonna get way higher final quality.
And I do the same thing and a lot of time I even just use it for ideation. Like I would look at them and then I won't even copy and paste this stuff. I'm like, oh, this is awesome. Like I gotta talk about this thing from that version and that thing from this version, because these two things are really important. so I agree with you a hundred percent. If you run. Generate several times.
Even with the same exact prompt, you'll get slightly different versions of the outcome and you can pick and choose the stuff that connects going back to you and your style and the things you were trying to put out there versus this is what Chuti came up with as variation number one. And also don't get hung up. I don't like that opening sentence. I'm gonna throw out the whole thing. Just don't use that opening sentence.
And it's amazing to me how often I'll hear people go, oh, I didn't like the beginning of it. that doesn't mean you can't use the rest of it just because you didn't like that opening. Let's talk a little bit about the formatting of the outcome. Do you do the formatting yourself or do, is that something you also put into the prompt as far as how you want. it depends on what the project is and how much I already know.
A lot of times I'll put into the prompt format this in markdown so it's easier to read, and that helps me get, when you tell it to format in markdown, it'll put in like the headlines, sub-headlines, bullet points, bold, italic, like depending on what you're doing, that's not necessarily going to be the final format that it is in as the output, but it really helps you look at that blog post or that outline and like really understand.
The script for your video or whatever you're creating and understand the format. Sometimes I'll say, okay, now put this in H T M L for me so I can just drop it on my website. I have done that. It's not always perfect, but it can be great. Sometimes I'll format it into a table. It really disen, depends on the project, but it is capable of doing the formatting for you if you want it to. Yeah, so what I've learned, even in, again, going back to snippets of thing, you can drop straight into chai.
P t is, let's say you want your LinkedIn post or whatever you post doesn't matter to follow a similar structure. Most of the time you can create a snippet that will tell it right in short paragraphs. Use bullet points as much as possible as the bullet points. Use this icon and get whatever emoji you like to use as your things. When you summarize, put this emoji next to my name, and so it will do all these things.
And again, if you save it and then you just drop it into your prompt, then it saves you the time of then going and structuring the outcome that you can, that you received. Yeah, as the way you like it. You can just get it this way, starting out. That brings up also with the emojis. I love for LinkedIn posts. Personally, I love using different emojis as the bullet points, but like different representative of that bullet and what the point is. yeah.
And sometimes like you could have those bullet points and you could give it to tragedy PT and go give me 10 possible suggestions of emojis that would work for this bullet. And you will get the best, most creative ideas that you would never have thought of. And I just. That's a random side note, but. Okay, so we've, are there any other steps? So we basically, I'm going back to the beginning.
Yeah. You start with training it on your own voice or if you want somebody else's voice that is ethically okay. And you wanna be like, and you can actually be like one day. And so you have that training, you save that, use this together with a clear description of the actual content you want to have based on either bullet points you give it or. Recording that you've done, which is awesome because you can do this while you're washing dishes or driving the car or doing anything else.
And then you also tell it the audience, you tell it all these things. You run it several times to get the version that you like. Then you edit the version that you like to start with the right baseline. You can edit several different versions together. Any other steps before you actually go and post the content? Yeah, edit it as a human now.
Just be a human and, edit your content and make sure that it, usually there's two or three things at least that I want to type in myself that I like to put into it. give it your own human touch just a little bit. and then the other piece, like I usually, after I edit it, I do tend to share it back to ChatGPT, here's the final version, and ask for approval. I pretend that like you have to, I'll even write a post this, do I have your approval to post this?
And it will tell you like, no, you have a giant grammatical error. Or usually it just compliments me and tells me how amazing I am. And I like that part. That's my favorite step is when it tells me, this post makes you look absolutely brilliant. Your audience is gonna eat this up and you have approval to post this. But it will tell you, if you were the prompt, tell me if there's any major errors or grammar problems. So can be your proofreader for that final approval.
So I wanna ask a big question, because this is, again, this is absolutely amazing. This sounds like a lot of work. It's actually not. and if I know. Hold on. Okay. Sorry. It sounds like a lot of work and it sounds like if all I'm trying to write is a three paragraph LinkedIn post sounds like an overkill to do all these things. I can just go ahead and write three paragraphs, so where.
Do you draw the line in the sand of where does it make sense to go this process versus I'm just gonna write the damn thing myself. I think it's kinda a gut feeling. cuz I do write some of my own LinkedIn posts still. I, it's not every single thing I write goes through this process, but I tend to have a philosophy and especially early on learning it is asking myself, can I use CHatGPT or another AI tool to do this? And if the answer was yes, I did it with that.
Every time I did it taught me how to use it. It's not because I couldn't, it's not cause it was necessarily faster, but it was because that's how I really learned how to leverage this tool, how to get the prompts to be really good, how to really take this and make it extraordinary. But the other piece is they don't always have to be three page transcripts or anything like that. So maybe you wanna do a LinkedIn post and you have PowerPoint slides already.
I have copied bullet points from PowerPoint slide and put it in and it takes two minutes, like to go through this process. Because you can, when you do that, you can put the prompt in with the bullet points. It's a one step process. Sometimes it's a voice memo that took two minutes to record to myself that I put in there, with my ideas that I haven't organized, and it turns it into that coherent three paragraph LinkedIn post.
I think if I'm reposting somebody else's amazing idea and it's two sentences now, I'm not putting in a ChatGPT to write for me. But anything of substance and also the quality is honestly really good. Yeah, so it really does. I'm a great writer and yet I still, I found my engagement is higher when I do my posts with ChatGPT. Wow. this was really awesome. Nicole. If people, you and I can probably go for another two hours back and forth and talking about these things.
I think the biggest take, the two biggest takes of this whole conversation, one is the last thing you said. You have to start playing with these tools because they will change the. Dramatically. There we go. And if you know better than the other person, you have a better chance of navigating these really interesting whitewater rafting crews that we're gonna go through, with this thing. And so play with these tools as much as possible, even when you don't have to.
And then the other thing is build a process. That you can start with and then refine the process as you go along by a learning from people Nicole or other people that you can follow online. And B, by your own learning, because then it's gonna work for your needs based on the way you want to work. And that's gonna sound more like you and you're gonna feel more comfortable sharing.
Cuz at the end of the day, it's your content, it's your image on top of it, that people are gonna write comments for and expect you to respond. I think these are probably the two biggest takes out of this. If people wanna, Nicole connect with you, find you work with you, follow you, what are the best ways to do that? Yeah, so my website is nicole leer.com. so that is a place where you, that is the easiest if you wanna work together.
It like explains all of my packages that I do with training, marketing teams and stuff like that. but I love to connect on LinkedIn. I am constantly posting. Tons of ideas. What I'm learning, new things coming out, not just ChatGPT. so just, come follow me on LinkedIn and I am posting a ton of content there and we can stay in touch that way. Amazing. Yeah. I'm gonna put you on the spot. Yeah. Three best tips on the coolest things you found out in the last two weeks to do with ai.
Whether tools that came out that you're using or like just rapid fire, here are three things that are incredible that you gotta try out. And they're not gonna necessarily be from the last two weeks, but I'm just gonna, you don't have to be from the last week. Cause I don't think that most people would know them. Okay, so one is that edit. I know it sounds boring, but you've got to try it. number two, mid journey V five is oof. Woo, and here's my tip with mid journey fee five.
If you want to create realistic photos, tell it the camera and the lens that it is using. And like the photography settings, if you know anything about photography, get out. So by telling it, are you serious? Yeah, if you tell it is shot on a Nikon, D six with a nyco, whatever lens I have them that I just looked up of what professional photographers use at an F eight, like aperture, it is going to give you a way more realistic photo. So that, that is a recent one, that I absolutely love.
And then also I know we haven't even been talking about midterm. That one is awesome. and. Playing with on, if you don't have the Bing extension like or the New Bang, get on that wait list. And it's not Bing that I am obsessed with. And I know this is like not some new thing that I've invented, but like the Edge browser. Is such a good addition and what I love to do is use that to give me up-to-date information about a website I'm on or say there's a PDF file I need to read.
I'll go to that on my Edge browser. I will ask, I will open the Bing extension, ask it for the detailed bullet points, and then I can take that and put it into chat G P T to system my content creation. It's not that I'm creating the content in edge. But leveraging the Edge browser to help me get the bullet points for Chad, JP p t is awesome. Awesome. Three points. I really appreciate you doing this. I really appreciate your sharing your knowledge, with me and the audience.
Thank you so much, Nicole. You're so welcome. Thank you so much for having me. It's so nice to, meet everybody out there that I can't see, but I hope you'll connect with me on LinkedIn. Awesome. Thank you. Thank you.