06 | Unlock the Secrets to Irresistible AI-Generated Content with Expert Nicole Leffer

And what's the point in creating content if it's boring and the same as everybody else is creating, it's not gonna do me any good. The reality is there is totally a way to have ChatGPT and tools like it create amazing content in your voice. And our guest today, Nicole Leffer, is an expert on exactly that. Nicole, welcome to leveraging ai. Thank you so much. I'm so excited to be here. Nicole.

Why would I use AI to create, or why would I invest more time in AI rather than writing a simple prompt in order to get more of me and a more fun outcome? So, you know, the biggest complaint is this generic, boring content that comes out of ai. And really taking just a little bit more time is gonna give you content that is gonna connect with your audience, that's gonna establish you as a thought leader that is really going to elevate your marketing and what you're doing to entirely new levels.

It's still gonna be so much faster than creating this stuff from scratch all by yourself, but it is worth the little bit of extra time investment to keep you and make yourself the secret sauce that makes your AI-driven content amazing. So basically, invest a little more time, get a lot more value. That is the only reason why you even generate content to begin with. Exactly. Exactly.

And it's still a huge time savings over just doing everything manually to get that thought leadership and like personalized content. Fantastic. Let's dive into the how. What do I need to do in order to get ChatGPT or any other tool out there to create content that is more unique, thought leadership, fun, my voice, et cetera. You need to do is realize your voice has to go into it. Your ideas have to go into it. You cannot actually expect to use ChatGPT as your thinking replacement.

You are gonna provide it with the thinking. So there's several ways you can do it, but the first thing you're gonna do is give it a prompt that is giving it that information, that is that creative input. So that could be existing content you have maybe a long form. Blog post you've written in the past, or it could be an ebook you have. It could also be my absolute favorite thing is to just record a voice memo while I'm on a walk or doing my laundry or whatever I'm doing around my house.

The idea strikes. I record a voice memo on my phone. Email it to myself and upload it to an app like Whisper or Descript. And then with that app, get the transcript and put that into ChatGPT and have ChatGPT use that to create my content. So use these ideas that I've presented to make this new content. Okay, so now you have the idea of the content.

How do you train it to be more you and more relevant to the audience Okay, so we're gonna actually rewind from being from, from what I just said, and before you're creating any kind of content. You wanna train, ChatGPT on your voice and your style of writing. I recommend doing this different styles of writing for different purposes. Any kind of content you create.

So you're gonna train it on your voice on a certain styles of blog posts, certain styles of LinkedIn posts create all of these different prompts. But the way you're gonna do that, so you're gonna go into ChatGPT. You're gonna write a prompt that essentially tells it that it is a AI that specializes in analyzing text, and writing a description for future AI systems to write like that, you're gonna ask it to use NLP, which is natural language processing. It's gonna understand what that is.

You don't need to analyze this and describe this text to a future AI system and write that description. So you're gonna give it that prompt and then you're gonna give it the text to analyze whether that's an existing blog post, a few different LinkedIn post examples blog, ebook content you've written. Whatever it is, you're gonna put that in and it's gonna spit back out this text description for you. Save those, however you wanna save them. You could use a Chrome extension.

You could use a Google Doc. but now you can take these voice prompts and you can drop them into your other prompts and that will help ChatGPT to write in your style. So really what you're saying is it will create something that says write the next segment in a funny, witty voice that uses this kind of structure, that often use these kind of terminology that it developed based on your actual writing. And then it will know how to write like you. That's basically what you're saying. Exactly.

Exactly. And it is gonna do a much better job of analyzing and describing your writing style than you ever will, because it's gonna pick up on things you didn't even know you. Awesome. So now I have the raw content and I have my voice that I'm reusing the snippet. What else do I need to put in there to make the content awesome. So a few things. First, you wanna think about who is the absolute ideal partner to be working on this with?

If you could work with literally anyone in the world, who would that person be? So like, maybe it's the top Google Ads expert copywriter in the world, and so you would tell ChatGPT, you are the top Google ads copywriter in the world and you specialize in writing copy that gets really high conversion and click through rates and tell ChatGPT it is that. So that's the first thing you wanna put in. The second thing is really clear directions about what you want to get back.

The third thing is you wanna tell it what your company does. Do not, it's not gonna know it's, you know, it has no idea who you are. I don't care how many times you've used chat, g p t, it doesn't know who you are. so you gotta tell it what your company does. You wanna tell it what persona it's writing for. So the more you can give it about who this content is for, the industry you're serving, anything like that.

So you're gonna give it all of this kind of information as part of your prompt to ask it, to write that content for you. Okay, so, and then you hit enter and you get a respond. What do you do then? So, ideally you're gonna do this in chunks, so you're gonna not just say, write me a blog post based off of this. You're gonna say, write me a outline of a blog post, you know, or give me five ideas for blog posts, and then write me an outline of it.

but at each step, before you move on to the next step, what you wanna do is if you hover over your initial prompt, there is a button that appears, it looks like a pencil and a piece of paper. You wanna click that button, that is the edit button.

And you want to look at the results of what you just got and anything you wanna change about it, you're gonna edit your prompt to change it and save and submit and get a new version that is the edited version that is closer to what you actually want on your output. Awesome. So then now I have the, the version that I like that is the outcome of repeatedly changing and editing the prompt. What are the next.

Yeah. So once you've gotten like your agile, you know, you've gone through this process and you've got what you want, you're gonna want to edit it as a human. Like that is really, at the end of the day now, is when you actually, you check for bias. You check for, you know, you wanna make sure it hasn't infused any bias into what you've written. You wanna facts check anything because ChatGPT and all of these tools are notorious for making things up. So you wanna make sure it's all true.

It's still all from what you said. If there's any facts. And you wanna inject a little bit of your own personality, any edits you wanna make, then what I like to do, once I think it's in ready to use form, I'll just feed it back to ChatGPT and ask it for affirmation that I did a good job. No, I ask it to give me any final edits that are necessary before I approve it, and I'm asking it to just look for any glaring errors, grammatical mistakes, anything like that. Wow. This is amazing, Nicole.

This is really, really brilliant and really good stuff. And again, I've been following you for a while, so I've seen your content, so I know the outcome is absolutely amazing. Thank you so much for sharing your process with us. We're gonna record a much longer episode than this, that people can listen to this in a lot more detail. But for now, thank you so much for doing this with me and sharing with my audience.

You're so welcome, and I'd love to connect with your audience on LinkedIn if any of them wanna connect with me. Absolutely. Awesome. Thank you. Thank you so much. It's great to see you.